Consumer Insight Specialist (Qualitative Focus)

Vtalent Business Sdn Bhd; Puchong; On-site; MYR 40,000 - 70,000; Full time

Job summary

vivo seeks a Consumer Insight Specialist (Qualitative Focus) to join the Product team. You will conduct front-line consumer research, engaging with smartphone users to understand motivations, pain points, and purchase drivers to inform product definitions and pricing decisions.

The role emphasizes face-to-face interviews, qualitative methods, and collaboration with GTM, Sales, and Marketing to translate insights into actionable recommendations.

Qualifications

• Bachelor’s degree in Marketing, Psychology, Business, or related field.
• 1–2 years of experience in consumer research.
• Experience conducting face-to-face interviews.
• Willing to travel frequently for field research.

Responsibilities

• Conduct face-to-face interviews with consumers at retail stores, telco outlets, and experience centers.
• Understand customer needs, pain points, buying motivations, and price expectations.
• Design and conduct qualitative research (e.g. interviews, focus groups).
• Analyze findings and prepare insight reports and presentations.
• Identify consumer segments, key purchase drivers, and market opportunities.
• Work closely with GTM, Sales, and Marketing departments to support product planning and strategy.

Skills

Face-to-face interviews

Qualitative research

Consumer insights

Travel readiness

Education

Bachelor’s degree in Marketing, Psychology, Business, or related field

Job description

Consumer Insight Specialist (Qualitative Focus)

We are seeking a Consumer Insight Specialist to join our Product team! This role focuses heavily on front-lineconsumer research, engaging directly with smartphone consumers to understand their motivations, pain points, and purchase decision drivers. The insights generated will support product definition, pricing strategy, and key market decisions.

This position is well -suited for individuals who enjoy interacting with people, listening to real experiences, and uncovering the “why” behind consumer behavior.

Key Responsibilities

Conduct face-to-face interviews with consumers at retail stores, telco outlets, and experience centers

Understand customer needs, pain points, buying motivations, and price expectations

Design and conduct qualitative research (e.g. interviews, focus groups)

Analyze findings and prepare insight reports and presentations

Identify consumer segments, key purchase drivers, and market opportunities

Work closely with GTM, Sales, and Marketing departments to support product planning and strategy

Requirements

Bachelor’s degree in Marketing, Psychology, Business, or related field

1 - 2 years of experience in consumer research

Experience in face-to-face interviews

Willing to travel frequently for field research

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• Which of the following languages are you fluent in?

At vivo, we are more than just a global smartphone brand — we are a community of innovators, creators, and dreamers. As one of the world’s leading smartphone companies, we push boundaries in design, camera technology, 5G connectivity, and smart devices.

What truly powers us is our people. At vivo, work is about growing, learning, and having fun together. We believe in a youthful, energetic culture where creativity thrives, collaboration is valued, and achievements are celebrated.

Join us and be part of a company that creates innovative products, rewarding careers, and fun memories.

At vivo, we are more than just a global smartphone brand — we are a community of innovators, creators, and dreamers. As one of the world’s leading smartphone companies, we push boundaries in design, camera technology, 5G connectivity, and smart devices.

What truly powers us is our people. At vivo, work is about growing, learning, and having fun together. We believe in a youthful, energetic culture where creativity thrives, collaboration is valued, and achievements are celebrated.

Join us and be part of a company that creates innovative products, rewarding careers, and fun memories.

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