Consumer Insight Specialist (Mandarin Speaker)

Vtalent Business; Selangor; On-site; MYR 36,000 - 60,000; Full time

Job summary

Jora Malaysia is seeking a junior consumer researcher to conduct front-line interviews with real customers and support product teams with consumer insights.

You will design interview guides, run focus groups, and translate feedback into clear, actionable findings, collaborating with Sales and Marketing to shape go-to-market plans. English and Bahasa Malaysia proficiency is required, with travel to stores frequently.

Qualifications

• Bachelor's degree or above in Marketing, Psychology, Sociology, Business, Communications, or related fields.
• 1–2 years of relevant experience in consumer research, user research, or market research.
• Experience in offline / face-to-face interviews is a strong advantage.
• Prior experience in smartphone, consumer electronics, or related technology industry is a strong advantage.
• Able to communicate effectively in English and Bahasa Malaysia with general consumers.
• Willing to travel frequently for store and market visits.

Responsibilities

• Front-line Consumer Research: conduct one-to-one in-depth interviews with real consumers at KA retail chains and engage across price segments.
• Qualitative Research Design & Execution: design interview guides and qualitative frameworks; execute focus groups and in-depth interviews.
• Insight Analysis & Reporting: synthesize findings into consumer insights, create segmentation and personas, and prepare reports for product teams.
• Cross-Functional Collaboration: work with Sales and Marketing to align insights with go-to-market strategies.

Skills

Communication skills

Empathy

Rapport building

Fieldwork

Travel willingness

Education

Bachelor's degree in Marketing / Psychology / Sociology / Business / Communications

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

1.Front-line Consumer Research (Core Focus)

• Conduct one-to-one in-depth interviews with real consumers at:
• Key account (KA) retail chains
• Engage with consumers across entry-level, mid-range, and mid-to-high-end price segments
• Understand purchase motivations, key pain points, feature trade-offs, and price expectations
• Proactively engage with unfamiliar consumers and build trust to facilitate effective conversations

2.Qualitative Research Design & Execution

• Participate in or independently design interview guides and qualitative research frameworks
• Execute qualitative research projects such as focus groups and in-depth interviews
• Ensure research moves beyond surface-level feedback to uncover underlying decision logic and behavioral drivers

3. Insight Analysis & Reporting

• Organize and synthesize interview findings into meaningful insights, including:
• Consumer segmentation and personas
• Prepare consumer insight reports and presentations (PPT / documents) to support product managers in product configuration and product definition decisions

4. Cross-Functional Collaboration

• Work closely with Sales and Marketing teams to align consumer insights with business and go-to-market strategies

Translate consumer feedback into clear, user-centric language to support internal understanding and alignment

Requirements:

Bachelor's degree or above in Marketing, Psychology, Sociology, Business, Communications, or related fields
1–2 years of relevant experience in consumer research, user research, or market research
Experience in conducting offline / face-to-face interviews is a strong advantage
Prior experience in the smartphone, consumer electronics, or related technology industry is a strong advantage
Able to communicate effectively in both English and Bahasa Malaysia with general consumers
Willing to travel frequently for store and market visits

Personality & Skill Fit

Outgoing and professional, with the confidence to engage comfortably with unfamiliar individuals
Demonstrates strong communication skills, with a genuine interest in listening and understanding underlying consumer needs
Possesses strong empathy and the ability to build rapport, enabling consumers to share honest and meaningful feedback
Willing to undertake fieldwork, frequent travel, and manage rejection with resilience and professionalism