Consumer Insights Specialist (Quantitative)

vivo; Selangor; On-site; MYR 50,000 - 80,000; Full time

Job summary

vivo seeks a Consumer Insights Specialist (Quantitative) to join our Product team in Malaysia. The role focuses on frontline consumer research with smartphone users to understand motivations, pain points, and drivers behind purchase decisions.

You will design qualitative and quantitative research, synthesize findings into segments and personas, and prepare any insider reports for product configuration and GTM planning. Fluency in English and Bahasa Malaysia and willingness to travel are required.

Qualifications

• 1–2 years of experience in consumer research, user research, or market research.
• Experience conducting offline / face-to-face interviews is a must.
• Proficient in English and Bahasa Malaysia with consumers.
• Willing to travel frequently for store and market visits.

Responsibilities

• Conduct front-line consumer research with real smartphone users to uncover motivations and price expectations.
• Design interview guides and qualitative research frameworks; execute interviews and focus groups.
• Organize findings into consumer segments and personas; craft insight reports for product teams.
• Collaborate with Sales and Marketing to align insights with GTM strategies and product decisions.

Skills

Consumer research

Interviewing

Qualitative methods

Data synthesis

Presentations

Education

Bachelor’s degree or above (Marketing/ Psychology/ Sociology/ Business/ Communications)

Job description

Consumer Insights Specialist (Quantitative)

We are seeking a Consumer Insight Specialist to join our Product team! This role focuses heavily on front-line consumer research, engaging directly with smartphone consumers to understand their motivations, pain points, and purchase decision drivers. The insights generated will support product definition, pricing strategy, and key market decisions.

This position is well - suited for individuals who enjoy interacting with people, listening to real experiences, and uncovering the “why” behind consumer behavior.

Key Responsibilities

1. Front-line Consumer Research (Core Focus)

• Conduct one-to-one in-depth interviews with real consumers at:
• Key account (KA) retail chains
• Engage with consumers across entry-level, mid-range, and mid-to-high-end price segments
• Understand purchase motivations, key pain points, feature trade-offs, and price expectations
• Proactively engage with unfamiliar consumers and build trust to facilitate effective conversations

2. Qualitative Research Design & Execution

• Participate in or independently design interview guides and qualitative research frameworks
• Execute qualitative research projects such as focus groups and in-depth interviews
• Ensure research moves beyond surface-level feedback to uncover underlying decision logic and behavioral drivers

3. Insight Analysis & Reporting

• Organize and synthesize interview findings into meaningful insights, including:
• Consumer segmentation and personas
• Prepare consumer insight reports and presentations (PPT / documents) to support product managers in product configuration and product definition decisions

4. Cross-Functional Collaboration

• Work closely with Sales and Marketing teams to align consumer insights with business and go-to-market strategies
• Translate consumer feedback into clear, user-centric language to support internal understanding and alignment

Requirements & Qualifications

• Bachelor’s degree or above in Marketing, Psychology, Sociology, Business, Communications, or related fields
• 1–2 years of relevant experience in consumer research, user research, or market research
• Experience in conducting offline / face-to-face interviews is a must
• Prior experience in the smartphone, consumer electronics, or related technology industry is a strong advantage
• Able to communicate effectively in both English and Bahasa Malaysia with general consumers
• Willing to travel frequently for store and market visits