Field Sales Force Manager

Energizer Holdings; Selangor; On-site; MYR 180,000 - 240,000; Full time

Job summary

Energizer Holdings in Malaysia seeks a capable sales leader to manage a team of Sales Executives and Merchandisers across West Malaysia. You will drive field sales operations, ensure timely promotions, and optimize store coverage with FIFO merchandising standards.

Reporting to Channel Director, Modern Trade, you will plan territory activities, review performance, and mentor staff while aligning with key accounts and demand planning.

Qualifications

• Diploma or degree in Business or related field.
• Experience in field sales operations managing mid-to-large size teams in FMCG/CPG in Malaysia.
• Understanding of Modern Market coverage across West Malaysia.
• Ability to extract and discuss data from systems (e.g., SAP, Scala) based on inventory and sell-out information.

Responsibilities

• Lead a team of Sales Executives and Merchandisers across West Malaysia.
• Oversee field sales operations and ensure promotions are set up on time.
• Plan monthly/weekly itineraries to ensure complete coverage.
• Develop and standardize business reporting for strategic analysis.
• Mentor and train junior team members and conduct performance reviews.

Skills

Field Sales Ops

Team Management

Negotiation

Presentation Skills

Data Analysis

Education

Diploma/Degree in Business or related

Tools

SAP

Scala

Job description

Reporting to Channel Director, Modern Trade, this role is responsible for managing a team of Sales Executive and Merchandiser (with a total of over 30 members) across West Malaysia. Perform field sales operations, ensure all customers Promotion activities implementation are setup on time and strictly follow monthly/weekly itinerary & complete coverage by Sales Executive and/or Merchandisers.

Responsibilities

Strategic

• Responsible for modern trade operation & implementation; Monthly alignment meeting with Sales Executive and Merchandisers
• Plan monthly meetings with Key Account Managers for in-store activities (Ad-hoc).
• Pre & post promotion review
• To secure shelf of space aligning with market share
• Enhance sales productivity by enabling the team to work smarter by simplifying processes and evaluating new resources.
• Develop and help to standardize business reporting for strategic analysis and internal business review.
• Support on-going analysis of sales team’s performance.
• Define customer segmentation, assist with territory ownership, and help create a plan to enhance selling.
• Lead implementation of merchandising automation tools

Operational

• Provide ongoing support to ensure promotion implementation set up on time and products display with sufficient stock weight.
• Develop or maintain Customer Plans for Key Accounts which reflect the business and marketing plans.
• To ensure the sales force coverage follows planned itineraries and to ensure correct selling price labelling at store level.
• Responsible for share of space as planned.
• To ensure products are merchandised with FIFO.
• Secure secondary display during the promotion
• Ensure products are displayed at high traffic location.
• Provide guidance in problem solving to sales team on operational issue at store level.
• Daily market intelligence feedback on competitor activities
• Products knowledge update to the team on quarterly basis on Autocare, Battery and Lighting portfolio
• Lead the sales team during monthly meetings on performance review and expectation setting.
• Assisting with the onboarding and training process of new Sales Representatives/Merchandisers
• Motivates and mentor junior members of the team.
• Train & develop team to deliver work expectations.

What we are looking for

Required Skills and Experience

• Diploma / Degree in Business, or similar academic qualification
• Demonstrated Field Sales Operations experience managing mid-to-large size team (Sales Executive, Merchandisers, etc.) within FMCG / CPG industry in Malaysia
• Possess understanding on Modern Market coverage across West Malaysia regions
• Sales planning capabilities (Activities by store, SE/merchandisers coverage & implementation plan for standee set up on time)
• Able to extract and provide data from the system (eg. SAP, Scala); propose or discuss based on inventory, sell-out, fast-moving / slow-moving SKUs information
• Good selling / problem solving capability
• Skilful in negotiation and business presentation
• Experience in managing merchandising solutions is added advantage

Working Relationships & Environment

• Internal Customers: Marketing, Sales, Finance, Customer Service, Warehouse, demand planning team
• External Customers: Key Account Customers by chain/store