Field Sales Force Manager

Energizer; Petaling Jaya; On-site; MYR 90,000 - 150,000; Full time

Job summary

Energizer is seeking a seasoned Sales Operations leader to manage a large field sales team across West Malaysia. You will oversee Sales Executives and Merchandisers, ensure promotions are executed on time, and drive coverage and efficiency across retail channels.

Reporting to the Channel Director, Modern Trade, you will develop strategies, plan in-store activities, and optimize merchandising and reporting processes to support business goals.

Qualifications

• Diploma or degree in Business or a related field.
• Experience in field sales operations managing mid-to-large teams in FMCG/CPG in Malaysia.
• Understanding of Modern Market coverage across West Malaysia regions.
• Strong sales planning capabilities (store activities, SE/merch coverage, standee setup).
• Ability to extract data from systems (SAP, Scala) and discuss inventory, sell-out, and SKUs.

Responsibilities

• Lead modern trade operations and align monthly with Sales Executives and Merchandisers.
• Plan monthly in-store activities with Key Account Managers.
• Conduct pre- and post-promotion reviews and secure shelf space.
• Enhance productivity by simplifying processes and evaluating resources.
• Develop and standardize business reporting for strategic analysis and reviews.
• Support ongoing analysis of sales team performance and territory ownership.

Skills

Field Sales Operations

Team Leadership

Negotiation

Presentation

Excel

PowerPoint

Microsoft Office

Education

Diploma / Degree in Business

Tools

SAP

Scala

Job description

This is Energizer Holdings, Inc.

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible.

Position Summary

Reporting to Channel Director, Modern Trade, this role is responsible for managing a team of Sales Executive and Merchandiser (with a total of over 30 members) across West Malaysia. Perform field sales operations, ensure all customers Promotion activities implementation are setup on time and strictly follow monthly/weekly itinerary & complete coverage by Sales Executive and/or Merchandisers.

Responsibilities

Strategic

• Responsible for modern trade operation & implementation; Monthly alignment meeting with Sales Executive and Merchandisers
• Plan monthly meetings with Key Account Managers for in-store activities (Ad-hoc).
• Pre & post promotion review
• To secure shelf of space aligning with market share
• Enhance sales productivity by enabling the team to work smarter by simplifying processes and evaluating new resources.
• Develop and help to standardize business reporting for strategic analysis and internal business review.
• Support on-going analysis of sales team’s performance.
• Define customer segmentation, assist with territory ownership, and help create a plan to enhance selling.
• Lead implementation of merchandising automation tools

Operational

• Provide ongoing support to ensure promotion implementation set up on time and products display with sufficient stock weight.
• Develop or maintain Customer Plans for Key Accounts which reflect the business and marketing plans.
• To ensure the sales force coverage follows planned itineraries and to ensure correct selling price labelling at store level.
• Responsible for share of space as planned.
• To ensure products are merchandised with FIFO.
• Secure secondary display during the promotion
• Ensure products are displayed at high traffic location.
• Provide guidance in problem solving to sales team on operational issue at store level.
• Daily market intelligence feedback on competitor activities

People Plan / Guidance

• Products knowledge update to the team on quarterly basis on Autocare, Battery and Lighting portfolio
• Lead the sales team during monthly meetings on performance review and expectation setting.
• Assisting with the onboarding and training process of new Sales Representatives/Merchandisers
• Motivates and mentor junior members of the team.
• Train & develop team to deliver work expectations.

What we are looking for

Required Skills and Experience

• Diploma / Degree in Business, or similar academic qualification
• Demonstrated Field Sales Operations experience managing mid-to-large size team (Sales Executive, Merchandisers, etc.) within FMCG / CPG industry in Malaysia
• Possess understanding on Modern Market coverage across West Malaysia regions
• Sales planning capabilities (Activities by store, SE/merchandisers coverage & implementation plan for standee set up on time)
• Able to extract and provide data from the system (eg. SAP, Scala); propose or discuss based on inventory, sell-out, fast-moving / slow-moving SKUs information
• Good selling / problem solving capability
• Skilful in negotiation and business presentation
• Proficient in Microsoft Office (Excel – Vlookup, Pivot Table; Powerpoint)
• Experience in managing merchandising solutions is added advantage

Working Relationships & Environment

• Internal Customers: Marketing, Sales, Finance, Customer Service, Warehouse, demand planning team
• External Customers: Key Account Customers by chain/store

Come join us!

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.