Executive, SEM Aftermarket

SIME DARBY INDUSTRIAL SDN BHD; Puchong; On-site; MYR 42,000 - 66,000; Full time

Job summary

Sime Darby Industrial Division is seeking a Marketing & Sales professional in Malaysia to analyze opportunities, formulate merchandizing programs, and provide robust sales support across branches. The role emphasizes collaboration with the CI/RI Aftermarket teams and SEM to promote campaigns and manage pricing strategies for new product launches.

Ideal candidates will hold a bachelor’s degree in engineering/marketing or related fields, possess 3–5 years of marketing or sales experience, and be

Qualifications

• Bachelor’s degree in engineering/marketing & sales or related field.
• 3–5 years’ experience in marketing or sales within the motor industry preferred.
• Strong English and Bahasa Melayu communication skills.
• Analytical thinking with positive attitude.

Responsibilities

• Analyze problems and opportunities and recommend marketing strategies to improve sales of the above products
• Formulate and execute merchandizing programs for the above products
• Provide sales and marketing support to branches for the above products
• Liaise with branches and communications to promote campaigns
• Development and implementation of marketing programs
• Pricing discounts for campaigns and product launches
• Plan/conduct CAT Care Schools/Product Training for customers
• Assist Product Support Marketing to achieve goals and support branches

Skills

English

Bahasa Melayu

Marketing or Sales experience

Education

Bachelor’s degree in engineering/marketing & sales or related field

Job description

• Analyze problems and opportunities and recommend marketing strategies to improve sales of the above products
• Formulate and execute merchandizing programs for the above products
• Provide sales and marketing support to branches for the above products

Advertising and Promotion

• Liaise with branches & communications department to promote SEM parts campaigns.

Liaison with SEM

• Together with Head, CI & RI Aftermarket, liaise with SEM pertaining to: Product group management and marketing related issues
• Development and implementation of marketing programs
• Formulating customer seminars to increase awareness of our merchandizing program activities and to promote product value.
• Pricing discounts for specific campaigns/ promotions and when launching new products

Competitive Information

• Analyze and report competitive activities
• Track and record competitive pricing
• Conduct regular analysis of competitor strengths and weaknesses
• Work with branches to gather competitive information

Parts Pricing

• Assist branches on parts pricing issues & ensure the integrity of the pricing is maintained
• Assist Head, CI & RI Aftermarket on parts pricing proposals to customers

Cat Care School

• Plan/conduct CAT Care Schools/ Product Training for customers/ PSSRs on an as-and-when basis

Assist the Product Support Marketing department in achieving its strategic goals through business / process improvement initiatives and to assist the branches to achieve their target & monitor performance.

• To carry out after sales marketing functions or any other duties as instructed by management.

Job Requirements

• Bachelor’s degree in engineering/marketing & sales or in any related field.
• 3 - 5 years’ working experience in the same field will be qualified.
• Marketing or sales experience is preferred especially in the similar industry or motor industry.
• Possess good oral, interpersonal communication skills and analytical thinking in addition to positive aptitude and attitude.
• Fluent in spoken and written in English & Bahasa Melayu.

Sime Darby Industrial Division is one of the world’s largest Caterpillar dealer, with Caterpillar dealerships across more than 110 branches in 10 countries throughout the Asia Pacific region. As a business entity, Sime Darby Industrial is capable of offering a comprehensive variety of equipment and services, from sales of new machines, engines or used equipment to rental and providing the full range of product support and financing services.