CONTENT CREATER

OMBAK PANTAI HOLIDAYS; Jerteh; On-site; MYR 33,000 - 67,000; Full time

Benefits offered by this job

Competitive salary

Professional development

Staff discounts on holiday packages

Health benefits

Flexible work arrangements

Job summary

Ombak Pantai Holidays is seeking a talented Content Creator to join our marketing and communications team in Setiu, Terengganu. You will produce engaging content across social platforms and the company website, support email campaigns, and help grow our destination presence.

Role requires proficiency in creative tools, strong writing, and the ability to craft visual content that resonates with our audience.

Qualifications

• Proven experience as Content Creator, Social Media Specialist or similar role in tourism/hospitality.
• Strong ability to craft engaging copy for diverse audiences and adapt to platforms.
• Proficiency with photo/video editing tools and content calendars.

Responsibilities

• Create visual and written content for social media across Instagram, Facebook, TikTok and other channels.
• Develop content calendars aligned with seasonal campaigns and objectives.
• Capture photos and video of resort facilities, activities, guest experiences and attractions.
• Edit and optimise content for different platforms with brand consistency.
• Collaborate on promotional campaigns and offers, monitor performance and adjust strategies.

Skills

Content creation

Social media management

Video editing

Photography

Copywriting

Tools

Adobe Creative Suite

CapCut

Job description

About the role

We are seeking a talented Content Creator to join the marketing and communications team at Ombak Pantai Holidays. This is a full-time position based in Setiu, Terengganu, where you will play a vital role in developing and executing our digital content strategy. As a Content Creator, you will be responsible for producing engaging, high-quality content across multiple digital platforms to enhance our brand presence, drive customer engagement, and support our business objectives in the competitive tourism and hospitality sector.

Key responsibilities

Create and produce compelling visual and written content for social media platforms, including Instagram, Facebook, TikTok and other digital channels

Develop creative content calendars and strategies aligned with seasonal campaigns and business objectives

Capture high-quality photographs and video content of our resort facilities, activities, guest experiences and local attractions

Edit and optimise content for different digital platforms, ensuring brand consistency and maximum engagement

Collaborate with the marketing team to develop targeted content for promotional campaigns and special offers

Monitor social media performance metrics and analytics to measure content effectiveness and inform future strategies

Research trending topics, hashtags and digital marketing best practices to keep content fresh and relevant

Respond to comments and messages on social media channels to build community engagement

Produce blog posts, website content and email marketing materials that highlight our offerings and destination appeal

Work with external stakeholders, influencers and travel partners to create collaborative content opportunities

What we're looking for

Proven experience as a Content Creator, Social Media Specialist or similar digital marketing role, preferably within the tourism, hospitality or travel industry

Strong proficiency with content creation tools and software, including photo and video editing applications such as Adobe Creative Suite, CapCut or similar platforms

Demonstrated expertise in managing and growing social media accounts with knowledge of platform-specific best practices

Excellent written and verbal communication skills with the ability to craft engaging, persuasive copy for diverse audiences

Creative thinking with a strong eye for visual aesthetics and design principles

Understanding of digital marketing strategies, SEO basics and how content supports broader marketing objectives

Proficiency in using analytics tools to track performance and derive actionable insights

Strong organisational skills with the ability to manage multiple projects and meet deadlines

Flexibility and willingness to adapt to evolving digital trends and platform requirements

Basic knowledge of HTML or content management systems is advantageous

Fluency in English and Bahasa Malaysia; additional languages are a plus

What we offer

At Ombak Pantai Holidays, we are committed to supporting our team members' professional growth and wellbeing. We offer a competitive full-time employment package including:

Attractive salary commensurate with experience and qualifications

Opportunities for professional development and training in digital marketing and content creation

Access to our resort facilities and family discounts on holiday packages

Health and wellness benefits to support your wellbeing

A collaborative and creative work environment where your ideas are valued

Flexible working arrangements to promote work-life balance

Career progression opportunities within our growing marketing team

About us

Ombak Pantai Holidays is a premier resort and holiday destination located in the beautiful coastal area of Setiu, Terengganu. We specialise in providing exceptional hospitality experiences, combining natural beauty, modern amenities and warm Malaysian hospitality. Our mission is to create memorable holiday experiences for our guests whilst maintaining sustainable and responsible tourism practices. We pride ourselves on our vibrant team culture, commitment to excellence and dedication to showcasing the best of Terengganu's attractions and natural heritage to visitors from around the world.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Content Creator?
• Which of the following types of qualifications do you have?
• Do you have Social Media Networking experience?