Digital Marketer

Exotic Asia Holidays Travel & Tours Sdn Bhd; Kuala Lumpur; On-site; MYR 56,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Flexible working

Professional development

Training programmes

Mentorship

Employee travel discounts

Wellbeing initiatives

Job summary

Exotic Asia Holidays Travel & Tours is seeking a talented Digital Marketer to join our marketing team in Cheras, Kuala Lumpur. You will design and execute multichannel campaigns to grow our brand, attract travellers across Asia, and nurture relationships through CRM and direct marketing.

You will manage CRM platforms, create engaging content, analyse performance, and collaborate with sales, product and creative teams to maximise ROI in a fast-paced travel environment.

Qualifications

• Diploma in Marketing, Communications, Business or related field.
• 1–3 years in digital marketing with direct marketing and CRM focus.
• Strong proficiency in CRM platforms and marketing automation tools.
• Proven email marketing, campaign management and customer segmentation.
• Analytics skills with Google Analytics.
• Experience with Google Ads, Facebook Ads and other social media ads.
• Excellent written and verbal communication.
• Strong project management and organizational skills.
• MS Office; design tools helpful.
• Knowledge of travel/e-commerce is a plus.

Responsibilities

• Develop and execute integrated digital marketing campaigns across email, social, search and display.
• Manage and optimise CRM to segment data, personalise communications and track interactions.
• Create content and marketing materials for different customer segments.
• Monitor campaign performance with analytics and report key metrics.
• Conduct market research and competitive analysis for travel industry trends.
• Collaborate with sales, product and creative to align marketing with business goals.
• Manage paid campaigns and optimise budgets for ROI.
• Build and maintain email programmes with list management and automation.
• Develop customer retention strategies and loyalty programmes.
• Stay updated on digital marketing tools and best practices.

Skills

Digital marketing

CRM

Email marketing

Analytics

Paid advertising

Google Analytics

Google Ads

Facebook Ads

Content creation

Project management

Education

Diploma in Marketing/Communications/Business

Tools

CRM platforms

Marketing automation tools

Microsoft Office

Design tools

Job description

About the role

We are seeking a talented Digital Marketer to join the marketing team at EA Holidays Travel & Tours. This is a full-time position based in Cheras Kuala Lumpur, where you will play a crucial role in driving our digital marketing initiatives and customer engagement strategies. As a Digital Marketer, you will be responsible for developing and executing campaigns that enhance our brand presence, attract new customers, and nurture existing relationships through targeted direct marketing and customer relationship management (CRM) strategies. This role is integral to our business growth and will directly impact our ability to connect with travellers across Asia and beyond.

What you'll be doing

Develop, plan and execute integrated digital marketing campaigns across multiple channels including email, social media, search engines and display networks

Manage and optimise CRM platforms to segment customer data, personalise communications and track customer interactions

Create compelling content and marketing materials tailored to different customer segments and demographics

Monitor campaign performance using analytics tools and provide regular reports on key metrics including conversion rates, ROI, and customer engagement

Conduct market research and competitive analysis to identify emerging trends and opportunities within the travel industry

Collaborate with internal teams including sales, product and creative to align marketing efforts with business objectives

Manage paid advertising campaigns and optimise budgets to maximise return on investment

Build and maintain email marketing programmes, including list management, A/B testing and automation workflows

Develop customer retention strategies and implement loyalty programmes through direct marketing channels

Stay updated on industry best practices and digital marketing tools to continuously improve campaign effectiveness

What we're looking for

Diploma Degree in Marketing, Communications, Business or a related discipline

1-3 years of proven experience in digital marketing, with specific focus on direct marketing and CRM

Strong proficiency in CRM platforms and marketing automation tools

Demonstrated expertise in email marketing, campaign management and customer segmentation

Solid understanding of analytics, data interpretation and experience with tools such as Google Analytics

Experience with paid advertising platforms including Google Ads, Facebook Ads and other social media advertising channels

Excellent written and verbal communication skills with the ability to create engaging marketing copy

Strong project management and organisational skills with the ability to manage multiple campaigns simultaneously

Proficiency in Microsoft Office Suite and familiarity with design tools is advantageous

Knowledge of the travel industry or e-commerce sector is preferred

Creative thinking with strong analytical abilities and a data-driven mindset

What we offer

At Exotic Asia Holidays Travel & Tours, we are committed to fostering a dynamic and supportive work environment where your professional growth is prioritised. We offer competitive remuneration packages commensurate with experience and qualifications. Our benefits include flexible working arrangements where feasible, professional development opportunities, training programmes and mentorship to help you advance your career in the digital marketing field. We also provide health insurance coverage and employee wellness initiatives to support your wellbeing. As a travel and tourism company, you will enjoy employee travel discounts and the opportunity to explore the destinations we promote. We believe in work-life balance and create an inclusive culture where diverse talent is valued and celebrated.

About us

Exotic Asia Holidays Travel & Tours is a leading travel and tourism company specialising in crafting unforgettable holidays and tour experiences across Asia. With a passion for authentic travel experiences and exceptional customer service, we have built a reputation as a trusted name in the industry. Our team is dedicated to curating innovative travel packages and delivering exceptional value to our customers. We pride ourselves on our creativity, attention to detail and commitment to sustainable tourism practices. Exotic Asia Holidays is an exciting place to work where you can contribute meaningfully to our mission of connecting travellers with the wonders of Asia whilst developing your own professional expertise.

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Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Digital Marketer?
• Which of the following types of qualifications do you have?
• Which of the following Customer Relationship Management (CRM) systems do you have experience using?