Executive, Marketing Communications

Kuok Group Singapore; Johor Bahru; On-site; MYR 72,000 - 96,000; Full time

Benefits offered by this job

Career Development & Growth

Group Hospitalization Insurance

Core and flexi benefits

Group Terms Life

Job summary

Kuok Group Singapore is seeking a Marketing Communications Executive to support the planning, development and execution of marketing campaigns to drive footfall, tenant sales and shopper engagement.

You will manage the mall's digital presence, coordinate with tenants, agencies and vendors, and provide timely reporting on campaign performance to optimise future activities.

Qualifications

• Diploma or Degree in Marketing, Communications or related field.
• 5 years of relevant experience, preferably in retail, mall or agency environment.
• Strong execution skills with attention to detail.
• Familiar with social media platforms and basic analytics tools.

Responsibilities

• Campaign Development & Execution: assist in planning and executing marketing campaigns, events and promotions.
• Social Media & Digital Management: manage mall's social platforms and content calendar.
• Reporting & Analysis: track campaign performance and provide insights.
• Stakeholder & Tenant Coordination: liaise with tenants and partners for collaborations.
• Administrative & Operational Support: handle procurement, documentation and ad-hoc tasks.

Skills

Campaign planning

Social media management

Content creation

Stakeholder coordination

Education

Diploma/Degree in Marketing or Communications

Tools

Facebook Insights

Google Analytics

Job description

Located at the heart of Asia, Kuok Group Singapore (KGSg) is a dynamic, diversified conglomerate with global reach and established brands in the digital infrastructure, maritime and real estate sectors.

Our businesses include the digital infrastructure business of K2 Strategic, maritime entities such as POSH, PCL, and PaxOcean, which together form part of Kuok Maritime Group, and the real estate business of Allgreen Properties.

At KGSg, we nurture young talent through mentorship, leadership development, and cross-functional exposure, offering diverse career pathways and global opportunities across our businesses.

Job description:

Job Summary

The Marketing Communications Executive supports the planning, development and execution of marketing campaigns and promotional activities to drive footfall, tenant sales and shopper engagement. The role also manages the mall's digital presence and provides timely reporting on campaign performance.

Key Responsibilities

1.Campaign Development & Execution

• Assist in the planning and execution of marketing campaigns, events and promotional activities in line with the mall's annual marketing calendar.
• Coordinate with internal teams, tenants, agencies and vendors to ensure smooth implementation of campaigns.
• Support on-ground execution including setup, operations and post-event teardown.
• Ensure campaigns are executed within approved budgets and timelines.

2.Social Media & Digital Management

• Manage and update the mall's social media platforms (e.g. Facebook, Instagram, TikTok)
• Plan and schedule content in line with campaign objectives and brand guidelines
• Monitor engagement, respond to enquiries and manage community interactions in a timely manner
• Work with designers and agencies to produce relevant and engaging content

3.Reporting & Analysis

• Track and compile campaign performance including footfall, sales (where applicable), and digital metrics
• Prepare regular reports on campaign effectiveness and social media performance
• Provide insights and recommendations to improve future campaigns

4.Stakeholder & Tenant Coordination

• Liaise with tenants to support their participation in mall campaigns and promotions.
• Assist in coordinating joint promotions, vouchers, and marketing tie-ups.
• Maintain good working relationships with tenants and external partners.

5.Administrative & Operational Support

• Assist in procurement processes including quotation requests, vendor coordination and invoice processing
• Maintain proper documentation for campaigns, reports and approvals
• Support any ad-hoc marketing or operational tasks as required

Key Requirements

Job Location: Johor Bahru City Square Mall.

• Diploma or Degree in Marketing, Communications or related field
• 5 years of relevant experience, preferably in retail, mall or agency environment
• Strong execution skills with attention to detail
• Familiar with social media platforms and basic analytics tools
• Good communication and coordination skills
• Able to work weekends and public holidays when required for events

We offer:

• 1. Career Development & Growth.
• 2. Group Hospitalization Insurance.
• 3. Core and flexi benefits.
• 4. Group Terms Life.

What can I earn as a Marketing Executive