Executive, E Commerce (For SANTAN)

AirAsia; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

AirAsia Berhad is looking for an eCommerce strategist to develop and execute growth plans on TikTok Shop, including campaigns, pricing and inventory management.

You will lead livestream programs, recruit and train hosts, and optimize live offers to boost conversions while tracking performance metrics.

This role also involves coordinating with logistics and analytics to deliver strong ROI and a seamless customer experience.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 2 years of experience managing eCommerce platforms or livestream execution.
• Proficiency in TikTok ads, eCommerce tools and livestream optimization.
• Strong analytical skills with experience tracking and optimizing performance metrics.

Responsibilities

• Develop and execute eCommerce strategies to grow sales on TikTok Shop.
• Lead campaigns (offers, flash sales) on TikTok and optimize ad spend for ROI.
• Plan and run livestreams; recruit and train hosts; optimize offers in real time.
• Coordinate inventory with logistics to ensure timely deliveries.
• Provide regular reports on sales, traffic and conversions.

Skills

Analytical skills

Livestream optimization

Education

Bachelor's degree in Marketing, Business, or related field

Tools

TikTok Ads

E-commerce tools

Job description

eCommerce Strategy & Execution

Develop and execute eCommerce strategies to drive sales growth on TikTok. Lead customer acquisition efforts through TikTok Shop, paid ads, livestreams, and affiliate.. Plan and manage key campaigns (e.g., special offers, flash sales) on TikTok, analyzing trends to optimize spend and increase ROI. Build relationships with key account managers to ensure the smooth campaign execution. Optimize store setup, including product listings, pricing, banners, and inventory, while staying updated on platform policies and tools. Allocate budget and run A/B testing to optimize ads across shop tabs, livestreams, and products.

Livestream Management

Oversee the planning and execution of livestreams and manage monthly live schedule. Recruit, train and manage live hosts, ensuring they are equipped with product knowledge and audience engagement strategies. Adjust livestream offers and product displays in real-time to boost conversion rates. Track livestream metrics such as viewer count, engagement rate, and sales performance to inform future strategies.

Operations & Logistics

Oversee the day-to-day operation of the eCommerce platforms, ensuring an optimal user experience. Manage inventory by coordinating between online and offline stock levels and ensure proper implementation of promotional mechanisms (e.g., bundles, discounts, vouchers). Work closely with the logistics and fulfilment team to ensure timely delivery of orders.

Performance Tracking & Reporting

Provide regular performance analysis against forecasts, adjusting strategies as needed to meet objectives. Prepare and deliver detailed reports on sales performance, traffic, and conversion metrics for internal stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum 2 years of experience managing eCommerce platforms or livestream execution.
• Proficiency in TikTok ads, eCommerce tools and livestream optimization.
• Strong analytical skills with experience tracking and optimizing performance metrics.

AirAsia Berhad: Asia's leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world's best. Driven by the Dare to Dream spirit, we pride ourselves in the region's largest low-cost carrier, serving 24 countries and over 130 destinations. We're not confined by walls, except when we need to answer the call of nature, so all departments mingle every day. As we embrace new technology to become a digital airline, services like BIG Duty Free, BIG Pay, BIG Loyalty, Touristly, ROKKI and Xcite Inflight Entertainment will be an exciting evolution, placing us ahead of the game. Are you in? AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly"