Head , Strategic Partnerships & Growth Markets

AirAsia; Malaysia; On-site; MYR 1,000,000 - 2,000,000; Full time

Job summary

AirAsia Next (Malaysia) Sdn Bhd seeks a visionary Head of Strategic Partnerships & Growth Markets to drive high-value enterprise deals across media and IP licensing. You will craft multi-channel partnership packages, bridge brand assets, and lead regional expansion in Malaysia and growth markets.

Focus on complex, long‑gestation opportunities, with collaboration across the Commercial Officer and team to expand co-branding, licensing, and ecosystem revenue streams.

Qualifications

• Proven Dealmaker: Track record of pitching, structuring, and closing multi-million-ringgit commercial media, co-branding, or IP licensing deals.
• IP & Commercial Acumen: Deep understanding of media metrics (CPM, CPA, LTV) and licensing royalty models.
• Comment: Ecosystem Visionary: Ability to bundle assets into unified brand propositions.
• Disciplined Pipeline Manager: Maintain focus on long‑gestation opportunities.

Responsibilities

• High-Value Deal Structuring: Originate, negotiate, and close enterprise-level media and IP licensing deals valued at RM 2M+.
• IP & Brand Licensing Expansion: Help in product co-branding and licensing agreements.
• Ecosystem Integration: Architect multi-layered partnership packages with IP rights and cross-channel media.
• Strategic Portfolio Management: Pass opportunities below RM 1M to the DTD sales team.

Skills

Dealmaker

IP & Commercial Acumen

Ecosystem Visionary

Pipeline Management

Job description

Job Description YOUR ROLE AS A: Head of Strategic Partnerships & Growth Markets Role Overview This role is designed for a commercially sharp, relationship-driven leader to drive how brands connect with the AirAsia ecosystem. The scope spans digital media, ambient channels, in-flight magazine, Santan, duty-free, rides, and strategic IP licensing (leveraging the AirAsia masterbrand, sub-brands, and character IPs like AirAsia Buds). The focus is bridging the gap between high-volume, day-to-day media sales and long-gestation enterprise partnerships that combine ecosystem media, co-branding, and trademark/IP licensing deals. The candidate operates exclusively on high-tier partnerships, leaving small-ticket transactions to the day-to-day (DTD) sales team

Target Portfolio Focus: High-Value Ecosystem Deals, IP Licensing & Regional Expansion

Key Responsibilities

High-Value Deal Structuring: Originate, negotiate, and close enterprise-level media and IP licensing deals valued at RM 2M+

IP & Brand Licensing Expansion: In collaboration with the Commercial Officer and team, help in product co-branding, character IP, and merchandise licensing agreements.

Ecosystem Integration: Architect multi-layered partnership packages that combine IP rights with cross-channel media inventory.

Strategic Portfolio Management: Pass all pipeline opportunities below RM 1M to the DTD sales team to protect bandwidth for high-yield transactions.

Regional Market Penetration: Lead cross-border commercial alignment to capture revenue opportunities across Malaysia and growth markets.

Market Intelligence & Forecasting: Monitor industry movements, identify emerging trends and deliver precise pipeline forecasts to executive leadership.

Key Candidate Profile

Proven Dealmaker: Track record of pitching, structuring, and closing multi-million-ringgit commercial media, co-branding, or IP licensing deals.

IP & Commercial Acumen: Deep understanding of media metrics (CPM, CPA, LTV) combined with knowledge of licensing royalty models, minimum guarantees (MGs), and trademark rights.

Comment: Ecosystem Visionary: Ability to bundle disparate assets, from aircraft liveries and digital ad space to licensed merchandise into unified brand propositions.

Disciplined Pipeline Manager: Ability to maintain rigorous focus on complex, long‑gestation opportunities without getting pulled into transactional, small-ticket sales.

OVERVIEW

Location: Wisma Capital A

Department: Media Sales

Entity: AirAsia Next (Malaysia) Sdn Bhd

GET TO KNOW AirAsia Next

AirAsia Next (Malaysia) Sdn Bhd manages intellectual property developed for the group focusing on the creation, management, licensing and enforcement of the airasia brand. Covering a range from trademarks to brand identity, content and merchandise.

GET TO KNOW US

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you). Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean. Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.

AirAsia Berhad: Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and risen to become the world’s best. Driven by the Dare to Dream spirit, we pride ourselves in being the region’s largest low‑cost carrier, serving 24 countries and over 130 destinations. We're not confined by walls, except when we need to answer the call of nature, so all departments mingle every day. As we embrace new technology to become a digital airline, services like BIG Duty Free, BIG Pay, BIG Loyalty, Touristly, ROKKI and Xcite Inflight Entertainment will be an exciting evolution, placing us ahead of the game. Are you in? AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly"