Executive, Digital Content

AirAsia; Malaysia; Presencial; MYR 36.000 - 72.000; Jornada completa

Descripción de la vacante

Ikhlas.com seeks a digital content professional to plan and execute content across social platforms, website and app. You will create Reels, stories, captions and scripts, ensuring alignment with brand guidelines.

You will coordinate with designers and influencers for on-ground content and manage content calendars for campaigns and launches. Responsibilities include publishing across channels, monitoring engagement, reporting performance, and leveraging data to optimise future content while

Formación

• Experience planning and executing digital content across social platforms.
• Ability to create engaging content, captions, scripts and briefs.
• Familiarity with brand guidelines and multi-channel campaigns.

Responsabilidades

• Develop and execute digital content plans across social media, website, app and other platforms.
• Create Reels, TikTok videos, Stories, carousels, graphics and short-form content.
• Publish and manage content on Instagram, TikTok, Facebook, YouTube and more.
• Support campaigns, product launches and brand initiatives with aligned content.
• Coordinate with designers, videographers and influencers for content production.
• Monitor performance metrics and prepare content reports for optimization.
• Track trends and competitor activity to identify new content opportunities.

Conocimientos

Content planning

Content creation

Social media management

Campaign support

Content production

Analytics & reporting

Trend monitoring

Descripción del empleo

Job Description 1. Content Planning & Strategy

Assist in developing and executing digital content plans across social media, website, app and other digital platforms. Translate campaign objectives into engaging content ideas and formats. Support the team in planning monthly content calendars and campaign content. Stay updated on social media trends, formats, audience behaviour and emerging content opportunities.

2. Content Creation

Create and produce engaging content including Reels, TikTok videos, Stories, carousels, graphics and short-form videos. Write captions, copy, hooks and basic scripts aligned with the brand tone. Develop content that is relevant to Muslim lifestyle, travel, Umrah, Islamic education and community. Assist with photoshoots, video shoots, events and on-ground content production.

3. Social Media Management

Execute and publish content across platforms such as Instagram, TikTok, Facebook, YouTube and other relevant channels. Ensure content is published according to the content calendar and campaign timelines. Monitor comments, messages, trends and community conversations. Support social media engagement and community management.

4. Campaign & Brand Support

Support the execution of digital campaigns, product launches, promotions and brand initiatives. Work closely with Branding, Marketing, Editorial, Creative and other internal teams to ensure content is aligned with campaign objectives. Ensure all content follows Ikhlas.com’s brand guidelines and communication standards.

5. Content Production & Coordination

Coordinate with designers, videographers, photographers, KOLs, influencers and external vendors when required. Prepare creative briefs, content references and production requirements. Assist in managing content production timelines and deliverables. Be involved in on-ground events and activations to capture real-time content.

6. Performance & Reporting

Monitor content performance across digital platforms. Track key metrics such as reach, engagement, views, followers and conversions. Prepare regular content performance reports and identify opportunities for improvement. Use insights and data to optimise future content.

7. Trend & Competitor Monitoring

Monitor social media trends, viral formats, creators and relevant conversations. Conduct competitor and industry research to identify new content opportunities. Proactively recommend new ideas, formats and platforms that can strengthen Ikhlas.com's digital presence.

AirAsia Berhad: Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. Driven by the Dare to Dream spirit, we pride ourselves in being the region’s largest low-cost carrier, serving 24 countries and over 130 destinations. We're not confined by walls, except when we need to answer the call of nature, so all departments mingle every day. As we embrace new technology to become a digital airline, services like BIG Duty Free, BIG Pay, BIG Loyalty, Touristly, ROKKI and Xcite Inflight Entertainment will be an exciting evolution, placing us ahead of the game. Are you in? AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly"