Senior Executive, Social Media

AirAsia; Malaysia; On-site; MYR 45,000 - 84,000; Full time

Job summary

AirAsia's Santan brand seeks a creative Content Creator to drive engaging food-forward social content across TikTok, Instagram Reels, and YouTube Shorts. You’ll film, edit, and publish, appearing on camera for reviews, skits, and interviews.

You will identify trends, craft captions and scripts in line with Santan’s fun persona, plan content, and travel across ASEAN to shoot at outlets and events while collaborating with influencers and teams.

Qualifications

• 1–2 years of experience in content creation, social media, or related field.
• A portfolio of videos or social media content you have created.
• Comfortable appearing on camera and filming independently.

Responsibilities

• Create, film, edit, and publish short-form videos for TikTok, Instagram Reels, YouTube Shorts.
• Appear on camera for food reviews, skits, interviews, reactions, and other social content.
• Identify social media trends and turn them into creative content for Santan’s brand.
• Write engaging captions, hooks, and scripts reflecting Santan’s personality.
• Plan and manage content creation while keeping up with trends.
• Travel across ASEAN to create content at Santan outlets, markets, events, and partner locations.
• Collaborate with influencers and internal teams on campaigns; track performance.

Skills

Video editing

On-camera performance

Social media trends

Content planning

CapCut

Premiere Pro

Storytelling

Tools

CapCut

Premiere Pro

Job description

Job Description

About the Role

Santan is AirAsia’s ASEAN F&B brand, built on affordability, value, and FUN. We’re looking for a creative and energetic Content Creator who understands social media trends and knows how to create content that gets people watching, sharing, and engaging. You’ll be involved in the entire content creation process, from coming up with ideas and filming to editing and publishing. You’ll also be the face of Santan’s social media, bringing our food, brand, and personality to life through fun and relatable content.

What You’ll Do

• Create, film, edit, and publish short-form videos for TikTok, Instagram Reels, and YouTube Shorts.
• Appear on camera for food reviews, skits, interviews, reactions, and other social content.
• Identify social media trends and turn them into creative content that fits Santan’s brand.
• Write engaging captions, video hooks, and scripts that reflect Santan’s fun and authentic personality.
• Plan and manage content creation while keeping up with relevant trends.
• Travel across ASEAN when required to create content at Santan outlets, food markets, events, and partner locations.
• Collaborate with KOLs, influencers, and internal teams on social media campaigns and content.
• Track content performance and use insights to improve engagement and follower growth.

What We’re Looking For

• 1–2 years of experience in content creation, social media, digital marketing, or a related field.
• A portfolio of videos or social media content you have created.
• Comfortable and confident appearing on camera.
• Able to film and edit videos independently using CapCut, Premiere Pro, or similar tools.
• Good understanding of TikTok, Instagram Reels, YouTube Shorts, and current social media trends.
• Creative, proactive, and able to work in a fast-paced environment.
• Good writing and storytelling skills.
• Willing to travel across ASEAN when required.
• Passionate about food and ASEAN food culture.

Bonus Points

• Experience creating food or F&B content.
• Personal social media accounts with an established following.
• Basic photography skills.
• Able to speak Bahasa Malaysia or another ASEAN language.

What Success Looks Like

• Growing Santan’s followers and engagement across social media platforms.
• Creating fun, relatable, and shareable content that audiences enjoy.
• Building a recognisable personality for Santan on social media.
• Producing content consistently and responding quickly to new trends.

AirAsia Berhad: Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. Driven by the Dare to Dream spirit, we pride ourselves in being the region’s largest low-cost carrier, serving 24 countries and over 130 destinations. We're not confined by walls, except when we need to answer the call of nature, so all departments mingle every day. As we embrace new technology to become a digital airline, services like BIG Duty Free, BIG Pay, BIG Loyalty, Touristly, ROKKI and Xcite Inflight Entertainment will be an exciting evolution, placing us ahead of the game.

Are you in?

AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly"