Lead, Sales Operations

AirAsia; Malaysia; On-site; MYR 180,000 - 240,000; Full time

Job summary

AirAsia Next is seeking a Lead, Sales Operations to drive sales effectiveness through planning, forecasting, and process optimization. You will support cross-functional teams and lead initiatives to improve productivity and revenue realization.

Location is Wisma Capital A with responsibility across media sales and AirAsia Next programs. The role requires 5–8 years in sales operations, strong analytics, and stakeholder management skills.

Qualifications

• Bachelor’s degree in Business, Marketing, Finance, or related field.
• 5–8 years of experience in sales operations or related roles.
• Strong analytical and problem-solving skills with proficiency in data analysis and CRM systems.
• Experience in sales forecasting, pipeline management, and performance reporting.

Responsibilities

• Drive sales planning and forecasting, including pipeline management and target setting.
• Analyse sales performance to identify trends and opportunities to improve revenue.
• Optimise sales processes and CRM usage for data accuracy and efficiency.
• Support sales strategy execution, including campaigns and incentives.
• Develop and maintain sales reports and dashboards for leadership.
• Collaborate with marketing, finance, and product to align targets and priorities.
• Manage sales operations tools and governance following best practices.
• Lead and support ad-hoc projects to enhance sales effectiveness.

Skills

Sales forecasting

CRM systems

Data analysis

Stakeholder management

Communication

Education

Bachelor’s degree in Business, Marketing, Finance, or related field

Tools

CRM software

Excel

Job description

YOUR ROLE AS A(N): Lead, Sales Operations

Position Summary The Lead, Sales Operations is responsible for driving sales effectiveness through robust planning, performance tracking, process optimisation, and operational support. This role works closely with sales, marketing, finance, and other cross-functional teams to ensure alignment, improve productivity, and enable the sales team to achieve revenue targets.

Key Responsibilities

• Drive sales planning and forecasting, including pipeline management, target setting, and performance tracking against revenue goals.
• Analyse sales performance, identify trends, gaps, and opportunities, and provide actionable insights to improve conversion, productivity, and revenue.
• Optimise sales processes and systems, ensuring efficient workflows, CRM utilisation, and data accuracy across all sales activities.
• Support sales strategy execution, including campaign coordination, incentive programs, and go-to-market initiatives.
• Develop and maintain sales reports and dashboards, providing timely and accurate updates to leadership and stakeholders.
• Collaborate cross-functionally with marketing, finance, and product teams to align on targets, campaigns, and business priorities.
• Manage sales operations tools and governance, ensuring compliance with internal policies and best practices.
• Lead and support ad-hoc projects and initiatives to enhance sales effectiveness and operational efficiency.

Qualifications & Experience

Bachelor’s degree in Business, Marketing, Finance, or a related field. 5-8 years of experience in sales operations, business operations, or commercial roles. Strong analytical and problem-solving skills with proficiency in data analysis tools and CRM systems. Experience in sales forecasting, pipeline management, and performance reporting. Excellent stakeholder management and communication skills.

OUR HIRING PROCESS

• Application Review
• Screening Call/Email
• Interview & Assessments
• Background Verification
• Offer Process

OVERVIEW

Location: Wisma Capital A Department: Media Sales Entity: AirAsia Next

GET TO KNOW AirAsia Next

Brand AA Sdn Bhd. manages intellectual property developed for the group focusing on the creation, management, licensing and enforcement of the airasia brand. Covering a range from trademarks to brand identity, content and merchandise.

GET TO KNOW US

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you). Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean. Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.

AirAsia Berhad

Asia’s leading airline was established with the dream of making flying possible for everyone. Since 2001, AirAsia has swiftly broken travel norms around the globe and has risen to become the world’s best. Driven by the Dare to Dream spirit, we pride ourselves in the region’s largest low-cost carrier, serving 24 countries and over 130 destinations. We're not confined by walls, except when we need to answer the call of nature, so all departments mingle every day. As we embrace new technology to become a digital airline, services like BIG Duty Free, BIG Pay, BIG Loyalty, Touristly, ROKKI and Xcite Inflight Entertainment will be an exciting evolution, placing us ahead of the game. Are you in? AirAsia is set to take low-cost flying to an all new high with our belief, "Now Everyone Can Fly"