Executive - Digital Marketing (CRM & E-commerce)

QL Maxincome Sdn Bhd (FamilyMart); Shah Alam; On-site; MYR 45,000 - 78,000; Full time

Job summary

QL Maxincome Sdn Bhd (FamilyMart) is seeking an Executive - Digital Marketing (CRM & E‑commerce) to manage our CRM and e‑commerce app, ensuring accurate product listings and timely promotions. You will coordinate marketing activities across stores and platforms, monitor reviews, and drive loyalty through data‑driven campaigns.

You will collaborate with Marketing, BI and IT to translate insights into activation strategies, refine segmentation, and optimize customer journeys while keeping a strong

Qualifications

• Minimum 1–3 years in CRM, customer lifecycle marketing, or digital campaign analytics.
• Strong analytical skills and ability to translate data into action.
• Familiar with CRM platforms, segmentation and loyalty mechanics.
• Understanding of UI/UX principles to optimize app features and journeys.
• Good copywriting; proficient in English for content creation.
• Proficient in MS Excel, Word & PowerPoint; organized and detail‑oriented.
• Independent, resourceful and capable of managing multiple projects.

Responsibilities

• Manage and maintain FamilyMart CRM and e‑Commerce mobile app content, promotions, rewards.
• Coordinate product listings updates across eCommerce and delivery platforms.
• Execute marketing activities: store comms, POSM orders, and in‑store deployments.
• Monitor app reviews and collaborate with Customer Service to ensure loyalty.
• Oversee CRM insights with reports and dashboards to drive loyalty growth.
• Develop member segmentation and targeting for personalized campaigns.
• Collaborate with Marketing, BI, IT to translate insights into activation strategies.
• Track campaign performance and optimize voucher redemptions and engagement.
• Stay updated on e‑commerce trends and competitive activity.

Skills

Analytical skills

CRM platforms

Customer segmentation

Loyalty program mechanics

UI/UX principles

Copywriting

Excel

Word

PowerPoint

Project management

Time management

Independent & resourceful

Communication

Problem solving

Tools

Excel

Word

PowerPoint

Job description

Executive - Digital Marketing (CRM & E-commerce)

Manage and maintain FamilyMart CRM & e-Commerce mobile app, from content creation, promotion, rewards, and more.

Work closely with merchandising and operation teams to maintain timely and accurate updates of product listings across all eCommerce/ delivery platforms (internal and external partners).

Coordinate marketing activities execution such as communication with stores, POSM ordering, and deployment in stores.

Monitor app reviews and work closely with the Customer Service team to ensure customer satisfaction and loyalty are maintained.

Drive CRM insights by overseeing key reports and dashboards to define key metrics, monitor member behavior, and extract actionable data to support loyalty growth and campaign optimization.

Develop and refine member segmentation and targeting strategies to support personalized CRM campaigns and increase customer lifetime value (LTV).

Collaborate cross-functionally (Marketing, BI, IT) to translate insights into effective activation strategies and business impact.

Track, analyze, and improve campaign performance including voucher redemptions, reactivation, and engagement to guide ongoing improvements.

Keep up with trends in the e-commerce space, competitors’ activities, member behavior observations, and industry best practices to recommend strategies and ideas

Assist with the execution and analysis of research activities, ie. Competitor and market research, consumer surveys, product concept testings

Job Requirements :

Minimum 1-3 years experience in CRM, customer lifecycle marketing, or digital campaign analytics.

Strong analytical skills with experience in interpreting data dashboards and translating insights into action.

Familiar with CRM platforms, customer segmentation, and loyalty program mechanics.

Understanding of UI/UX principles and user behavior to optimize app-based features and member journeys.

Good command of language & copywriting skills

Good working knowledge of Microsoft Excel, Word & PowerPoint

Organized with strong project and time management skills

Independent and resourceful

Good analytical and problem-solving skills

Willing to work in office based in Bukit Jelutong, Shah Alam

Supermarkets, Grocery & Petrol Retailing 1,001-5,000 employees

FamilyMart is the world’s 2nd largest convenience store chain with over 17,500 stores globally and more than 40 years of experience in convenience retailing. We aim to stay ahead of social trends and meet evolving lifestyle needs as a trusted provider to local communities.

FamilyMart Malaysia is managed by QL Maxincome Sdn Bhd, a subsidiary of QL Resources Berhad (listed on Bursa Malaysia). Our shared values focus on delivering quality food and creating positive experiences for all.

PDPA Notice: We are committed to protecting personal data in compliance with the Personal Data Protection Act (PDPA).

By QL Maxincome Sdn. Bhd.

Registration No. 199601010973 (383322-D) | All Rights Reserved.

FamilyMart is the world’s 2nd largest convenience store chain with over 17,500 stores globally and more than 40 years of experience in convenience retailing. We aim to stay ahead of social trends and meet evolving lifestyle needs as a trusted provider to local communities.

FamilyMart Malaysia is managed by QL Maxincome Sdn Bhd, a subsidiary of QL Resources Berhad (listed on Bursa Malaysia). Our shared values focus on delivering quality food and creating positive experiences for all.

PDPA Notice: We are committed to protecting personal data in compliance with the Personal Data Protection Act (PDPA).

By QL Maxincome Sdn. Bhd.

Registration No. 199601010973 (383322-D) | All Rights Reserved.

What can I earn as a Digital Marketing Executive