Senior Marketing Executive

GT Mart Sdn Bhd; Klang City, Port Klang; On-site; MYR 45,000 - 73,000; Full time

Benefits offered by this job

Employee engagement activities

Festival celebrations

Free badminton activities

Free-flow snacks and beverages

Positive working environment

Company uniform provided

Job summary

GT MART Sdn Bhd in Malaysia is seeking a Marketing Executive to plan and execute integrated campaigns across retail and e-commerce. You will monitor performance, manage budgets and coordinate with Operations and Purchasing to ensure campaigns run smoothly and deliver ROI.

You will drive CRM and loyalty marketing, manage the Membership App, and develop member-exclusive promotions. Analyze data, track KPIs, report results and contribute ideas for digital marketing, social media and promotions to

Qualifications

• Diploma or Bachelor's in Marketing, Business, Communications or related field.
• 2–3 years of experience in retail marketing, FMCG marketing, digital marketing, brand support or related fields.
• Strong ability to plan campaigns and report performance.

Responsibilities

• Develop and execute integrated marketing campaigns across retail and e-commerce.
• Monitor campaign performance including sales, engagement, redemption and costs.
• Track and analyze campaign ROI to evaluate effectiveness and cost efficiency.
• Prepare post-campaign reports with key results, ROI and recommendations.
• Identify opportunities to improve campaign performance and maximize ROI.
• Coordinate with Operations, Purchasing and other departments for smooth campaign execution across outlets.
• Conduct outlet audits to ensure campaigns follow guidelines.
• Assist in managing campaign and event budgets for cost efficiency.
• Manage and optimize the Membership App and loyalty program to increase retention and engagement.
• Plan and execute CRM and membership marketing campaigns through email, SMS, push notifications and in-app promotions.
• Develop member-exclusive campaigns, rewards and promotions to drive loyalty and ROI.
• Analyse member data, purchase behaviour and campaign performance to identify growth opportunities.
• Monitor key membership KPIs, including new members, active members, repeat purchases, redemption rate, member sales and ROI.
• Drive membership acquisition and active member usage across outlets.
• Prepare regular membership performance reports and recommend improvements based on data and ROI.
• Support the content calendar and ensure timely communication across digital platforms.
• Support social media campaigns, contests and promotional content.
• Ensure marketing campaigns are properly communicated across relevant digital channels.
• Monitor social media performance, including reach, engagement, follower growth and campaign results.
• Support customer enquiries and messages across digital platforms, member apps and e-commerce platforms when required.
• Support e-commerce marketing and in-app delivery promotions to drive acquisition, engagement and retention.
• Stay updated on digital marketing and social media trends and provide relevant marketing ideas.
• Support website, branding, promotional and other marketing projects.
• Conduct market, outlet or customer surveys to gather marketing insights.
• Coordinate with departments, vendors and external partners to ensure projects meet timelines and objectives.

Skills

Campaign management

Data analysis

ROI analysis

Planning & time management

CRM & loyalty marketing

E-commerce marketing

Social media marketing

Education

Diploma or Bachelor’s Degree in Marketing/Business/Communications

Tools

Facebook/Instagram/TikTok management platforms

Job description

Employee Engagement Activities & Festival Celebrations

Free Badminton Activities

Free-flow Snacks and Beverages

Good and Positive Working Environment

Company Uniform Provided

Responsibilities

1. Integrated Marketing Campaigns

Develop and execute the annual retail/FMCG marketing campaign plan.

Monitor campaign performance, including sales, engagement, redemption and campaign costs.

Track and analyse campaign ROI to evaluate effectiveness, profitability and cost efficiency.

Prepare post-campaign reports with key results, ROI and recommendations.

Identify opportunities to improve campaign performance and maximize ROI.

Coordinate with Operations, Purchasing and other departments for smooth campaign execution across outlets.

Conduct outlet audits to ensure campaigns follow approved instructions and POSM guidelines.

Assist in managing campaign and event budgets for cost efficiency.

2. Loyalty & CRM Marketing

Manage and optimize the Membership App and loyalty program to increase retention, engagement and repeat purchases.

Plan and execute CRM and membership marketing campaigns through email, SMS, push notifications and in-app promotions.

Develop member-exclusive campaigns, rewards and promotions to drive loyalty and ROI.

Analyse member data, purchase behaviour and campaign performance to identify growth opportunities.

Monitor key membership KPIs, including new members, active members, repeat purchases, redemption rate, member sales and ROI.

Drive membership acquisition and active member usage across outlets.

Gather customer feedback and work with relevant teams/vendors to improve the Membership App and loyalty program.

Plan and execute on-ground activities to support membership acquisition and engagement.

Prepare regular membership performance reports and recommend improvements based on data and ROI.

Support the content calendar and ensure timely communication across digital platforms.

Support social media campaigns, contests and promotional content.

Ensure marketing campaigns are properly communicated across relevant digital channels.

Monitor social media performance, including reach, engagement, follower growth and campaign results.

Support customer enquiries and messages across digital platforms, member apps and e-commerce platforms when required.

Support e-commerce marketing and in-app delivery promotions to drive acquisition, engagement and retention.

Stay updated on digital marketing and social media trends and provide relevant marketing ideas.

Support website, branding, promotional and other marketing projects.

Conduct market, outlet or customer surveys to gather marketing insights.

Coordinate with departments, vendors and external partners to ensure projects meet timelines and objectives.

What We're Looking For

Diploma or Bachelor’s Degree in Marketing, Business, Communications or a related field.

2–3 years of experience in retail marketing, FMCG marketing, digital marketing, brand support or related fields.

Required Language(s) : English, Bahasa Malaysia, Mandarin (Interaction with Mandarin-Speaking Suppliers)

Hands-on experience in campaign management, from planning and execution to performance reporting.

Strong sensitivity to data and numbers, with the ability to analyse campaign performance and ROI.

Strong planning and time management skills, with the ability to manage multiple campaigns and deadlines.

Strong attention to detail and ability to follow through from planning to execution and reporting.

Good understanding of consumer behaviour, marketing trends and promotional activities.

Good understanding of CRM, loyalty or membership marketing.

Basic understanding of e-commerce marketing, websites and digital platforms.

Good understanding of social media platforms such as Facebook, Instagram, TikTok, Threads and XiaoHongShu.

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a marketing executive?
• How would you rate your Mandarin language skills?
• How many years of digital marketing experience do you have?
• Do you have experience in a sales role?
• Do you have FMCG marketing experience?

Retail & Consumer Products 101-1,000 employees

Welcome to GT MART, one of Malaysia’s leading retail and e-commerce grocery platforms. Our rapid growth is driven by a dynamic team of talented and young professionals who are passionate about delivering exceptional service and value to our customers.

At GT MART, we pride ourselves in being a one-stop solution for all your grocery needs. Our platform offers a wide range of high-quality products at competitive prices, ensuring that our customers enjoy both convenience and affordability.

Welcome to GT MART, one of Malaysia’s leading retail and e-commerce grocery platforms. Our rapid growth is driven by a dynamic team of talented and young professionals who are passionate about delivering exceptional service and value to our customers.

At GT MART, we pride ourselves in being a one-stop solution for all your grocery needs. Our platform offers a wide range of high-quality products at competitive prices, ensuring that our customers enjoy both convenience and affordability.

What can I earn as a Marketing Executive