Marketing Executive

Richeese Factory Malaysia; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

Richeese Factory Malaysia is seeking a dynamic Marketing Lead to drive digital marketing, CRM, loyalty, and promotions across Malaysia.

You will translate HQ initiatives for the local market, provide insights on consumers and competitors, and manage campaigns with GrabFood, foodpanda, and ShopeeFood while optimizing performance and budgets.

This role requires leadership experience and fluency in Malay and English, based in Petaling Jaya, Selangor.

Qualifications

• Bachelor's degree in marketing or related field.
• 3–5 years in Digital Marketing / CRM with leadership exposure.
• Experience in F&B or retail is preferred.
• Strong knowledge of paid media, CRM, and loyalty campaigns.
• Proven ability to translate HQ direction into local execution.

Responsibilities

• Act as the key liaison between RFMY and HQ, ensuring local marketing execution aligns with regional strategy.
• Adapt HQ initiatives for the Malaysian market and provide consumer, competitor, and market insights.
• Lead digital marketing, CRM, loyalty, and voucher programs to drive engagement and sales.
• Manage and grow performance across GrabFood, foodpanda, and ShopeeFood through promotions and campaigns.
• Optimize channel performance across dine-in, takeaway, and delivery platforms.
• Execute promotional calendars, local store marketing, and new product launches across all channels.
• Monitor campaign effectiveness, sales performance, and marketing ROI; manage budgets with efficiency.

Skills

Digital Marketing

CRM & Loyalty

Marketing Operations

Brand Marketing

Leadership Experience

Education

Bachelor's Degree in Marketing, Business, Communications, or a related field

Tools

Microsoft Excel

PowerPoint

Job description

• Act as the key liaison between RFMY and HQ, ensuring local marketing execution aligns with regional strategy.
• Adapt HQ initiatives for the Malaysian market and provide consumer, competitor, and market insights to support strategic decision-making.

Digital, CRM & Loyalty

• Lead digital marketing, CRM, loyalty, and voucher programs to drive customer engagement and sales growth.
• Manage and grow performance across GrabFood, foodpanda, and ShopeeFood through promotions, visibility, and partnership campaigns.
• Optimize channel performance across dine-in, takeaway, and delivery platforms.

Promotions & Campaign Execution

• Execute promotional calendars, local store marketing (LSM), and new product launches across all channels.
• Ensure seamless campaign rollout and operational readiness across stores and digital platforms.

Performance & Budget Management

• Monitor campaign effectiveness, sales performance, and marketing ROI.
• Manage marketing budgets with a strong focus on efficiency and business impact.

Requirements :

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• Minimum 3-5 years of experience in Digital Marketing, CRM, Marketing Operations, or Brand Marketing, with leadership experience preferred.
• Experience in F&B, QSR, or Retail industries—strong knowledge of digital marketing, paid media, CRM, loyalty programs, and promotional campaign execution.
• Hands-on experience managing food delivery aggregators (GrabFood, foodpanda, ShopeeFood)
• Fluency in Malay and English.
• Proven ability to execute effectively within an HQ-led / matrixed structure, translating central direction into local execution
• Strong analytical, project management, stakeholder management, and communication skills
• Proficient in Microsoft Excel and PowerPoint
• Willing to be placed in Petaling Jaya, Selangor.