Executive - Field Marketing (Southern Region)

QL Maxincome Sdn Bhd (FamilyMart); Johor; On-site; MYR 60,000 - 100,000; Full time

Job summary

FamilyMart Malaysia is seeking an Executive - Field Marketing for the Southern Region to drive local campaigns and store activations.

Responsibilities include executing promotions, monitoring POSM deployment, and collaborating with Operations, Vendors, and Agencies to ensure timely, on-brand campaigns. Travel nationwide is expected to support activations and events.

Qualifications

• Diploma or bachelor’s degree in Marketing, Business, Mass Communication, or a related field.
• Two to five years of experience in retail, field or trade marketing, local store marketing, or event activation.
• Experience in FMCG, retail, QSR, F&B, or convenience stores is an advantage.

Responsibilities

• Execute National & Local Store Marketing Campaigns across assigned regions.
• Monitor and deploy in-store marketing materials, POP displays, and campaign communications.
• Drive local store sales activation through community engagement and partnerships; support openings and events.
• Coordinate with Operations, Merchandising, Suppliers, and Agencies to ensure smooth campaigns; manage vendor timelines and quotations.
• Track performance, gather market insights, and prepare post-campaign reports with actionable improvements.

Education

Bachelor's degree in Marketing, Business, Mass Communication

Tools

Microsoft Excel

PowerPoint

Job description

Executive - Field Marketing (Southern Region)

1) Execute National & Local Store Marketing Campaigns

Coordinate and execute promotions, product launches, seasonal campaigns, and store activations across assigned regions.

Ensure campaigns are implemented on time and according to brand standards.

2) Monitor In-Store Marketing & POSM Deployment

Manage installation and maintenance of marketing materials, POP displays, and campaign communication at store level.

Conduct regular store audits to ensure compliance and execution quality.

3) Drive Local Store Sales Activation

Identify opportunities for localized marketing initiatives, community engagement, and partnership activities to increase traffic and sales.

Support grand openings, roadshows, sampling events, and customer engagement activities.

Coordinate Cross-Functionally with Operations & Vendors

4) Work closely with Operations, Merchandising, Suppliers, and Agency partners to ensure smooth campaign execution.

Manage vendor timelines, quotations, and execution quality.

5) Track Performance & Market Insights

Gather field feedback, competitor activities, and customer insights.

Prepare post-campaign reports and recommend improvements to enhance marketing effectiveness and ROI.

Role Requirements :

Diploma or bachelor’s degree in Marketing, Business, Mass Communication, or a related field.

Two to five years of experience in retail, field or trade marketing, local store marketing, or event activation.

Experience in FMCG, retail, QSR, F&B, or convenience stores is an advantage.

Strong planning, coordination, communication, and stakeholder-management skills.

Well-organized and able to manage multiple campaigns and deadlines.

Proficient in Microsoft Excel and PowerPoint.

Possess a valid driving license and own transport.

Willing to travel frequently nationwide, including outstation.

Supermarkets, Grocery & Petrol Retailing 1,001-5,000 employees

FamilyMart is the world’s 2nd largest convenience store chain with over 17,500 stores globally and more than 40 years of experience in convenience retailing. We aim to stay ahead of social trends and meet evolving lifestyle needs as a trusted provider to local communities.

FamilyMart Malaysia is managed by QL Maxincome Sdn Bhd, a subsidiary of QL Resources Berhad (listed on Bursa Malaysia). Our shared values focus on delivering quality food and creating positive experiences for all.

PDPA Notice: We are committed to protecting personal data in compliance with the Personal Data Protection Act (PDPA).

By QL Maxincome Sdn. Bhd.

Registration No. 199601010973 (383322-D) | All Rights Reserved.

FamilyMart is the world’s 2nd largest convenience store chain with over 17,500 stores globally and more than 40 years of experience in convenience retailing. We aim to stay ahead of social trends and meet evolving lifestyle needs as a trusted provider to local communities.

FamilyMart Malaysia is managed by QL Maxincome Sdn Bhd, a subsidiary of QL Resources Berhad (listed on Bursa Malaysia). Our shared values focus on delivering quality food and creating positive experiences for all.

PDPA Notice: We are committed to protecting personal data in compliance with the Personal Data Protection Act (PDPA).

By QL Maxincome Sdn. Bhd.

Registration No. 199601010973 (383322-D) | All Rights Reserved.