E-Commerce Growth Lead (Global)

Addiction Foods NZ Ltd.; Kuala Selangor; On-site; MYR 180,000 - 320,000; Full time

Job summary

Addiction Pet Foods is seeking an experienced E-commerce Growth Lead to steer growth of our online business across global markets. You will drive revenue, profitability, and customer acquisition across marketplaces and direct-to-consumer channels while leading a high‑performing global team.

The role demands strategic thinking, hands-on leadership, and strong analytical capabilities to translate targets into market-level action plans and measurable outcomes.

Qualifications

• Bachelor’s degree in Marketing, Business, E-commerce or a related field.
• 7+ years of relevant experience in e-commerce, digital commerce, marketplace management or online retail.
• 2–3 years of experience leading or managing an e-commerce team.
• Experience growing revenue while managing profitability and CAC.
• Strong written and spoken English.

Responsibilities

• Develop and execute the global e‑commerce growth strategy across key markets.
• Drive revenue, contribution profit, customer acquisition, conversion and retention.
• Lead growth across marketplaces and DTC channels with emphasis on profitability.
• Coordinate market-specific plans and align cross-functional teams for execution.
• Own reporting, forecasts and performance reviews to inform decisions.

Education

Bachelor's degree in Marketing/Business/E-commerce

Tools

Shopify

Amazon

Shopee

Lazada

TikTok Shop

Job description

We're Hiring: E-commerce Growth Lead

Global E-commerce Responsibility | Full-Time

About the Role

Addiction Pet Foods is looking for an experienced and commercially driven E-commerce Growth Lead to lead the growth of our e-commerce business across global markets.

This role will manage and work closely with the global E-commerce Team to improve revenue, profitability, customer acquisition and repeat purchases across marketplaces and direct-to-consumer channels.

The E-commerce Growth Lead will be responsible for setting priorities, aligning market activities, improving team execution and ensuring that e-commerce plans support the company’s overall commercial and brand objectives.

This is a hands-on leadership role for someone who can combine strategic thinking, commercial analysis and day-to-day execution.

Key Responsibilities

Global E-commerce Growth

• Develop and execute the global e-commerce growth strategy across key markets.
• Drive revenue, contribution profit, customer acquisition, conversion and customer retention.
• Identify growth opportunities across marketplaces, direct-to-consumer websites and emerging digital channels.
• Translate company targets into clear market, channel and account-level action plans.
• Balance short-term sales growth with long-term brand value and profitability.

Team Leadership and Management

• Manage, guide and work closely with the global E-commerce Team.
• Set clear priorities, responsibilities, targets and performance expectations.
• Conduct regular business reviews, coaching sessions and performance discussions.
• Help team members resolve operational, commercial and platform-related issues.
• Build consistent ways of working, reporting and decision-making across markets.
• Strengthen the team’s capability in marketplace management, performance analysis and commercial planning.

Marketplace and DTC Management

• Lead growth across platforms such as Amazon, Shopify, Shopee, Lazada, TikTok Shop and other relevant marketplaces.
• Improve product listings, pricing, promotions, content, assortment and platform visibility.
• Ensure that campaigns and promotional activities deliver profitable and measurable results.
• Work with internal teams to improve the online customer journey and conversion rate.
• Support the development of market-specific channel strategies based on consumer behaviour and platform conditions.

Commercial and Performance Management

• Own and monitor key e-commerce metrics, including:
  • Revenue and sales growth.
  • Contribution profit and margin.
  • Customer acquisition cost.
  • Return on advertising spend.
  • Conversion rate.
  • Average order value.
  • Repeat purchase rate.
  • Traffic and customer retention.
  • Marketplace account health.
• Analyse business performance and recommend corrective actions when results are below target.
• Evaluate promotional effectiveness, advertising investment and channel profitability.
• Prepare clear performance reports, forecasts and recommendations for management.
• Ensure that growth decisions are supported by data and commercial evidence.

Cross-Functional Collaboration

• Work closely with Marketing, Performance Marketing, Sales, Supply Chain, Finance, Customer Service and market teams.
• Coordinate product launches, campaigns, inventory planning and promotional calendars.
• Align advertising, content and commercial activities across marketplaces and brand-owned channels.
• Ensure sufficient stock availability to support planned promotions and growth.
• Collaborate with Finance to understand profitability, pricing, platform fees and promotional costs.

Process Improvement and Technology

• Improve global e-commerce processes, reporting and team workflows.
• Introduce automation, dashboards and AI-supported tools where appropriate.
• Standardise performance tracking and account-management practices across markets.
• Identify operational issues that may affect customer experience, order fulfilment or marketplace performance.
• Support the effective use and integration of e-commerce, analytics and business systems.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business, E-commerce or a related field.
• At least 7 years of relevant experience in e-commerce, digital commerce, marketplace management or online retail.
• At least 2-3 years of experience leading or managing an e-commerce team.
• Strong experience managing e-commerce activities across multiple markets or countries.
• Proven experience growing revenue while managing profitability and customer-acquisition costs.
• Strong hands-on knowledge of major marketplaces, particularly Amazon.
• Experience with Shopify and regional platforms such as Shopee, Lazada or TikTok Shop is an advantage.
• Experience in FMCG, consumer goods, pet food, food manufacturing or premium consumer brands is preferred.
• Strong analytical, commercial and problem-solving capability.
• Experience using e-commerce analytics, advertising, reporting and automation tools.
• Strong written and spoken English.
• Comfortable working with multicultural and geographically distributed teams.

What We Are Looking For

The successful candidate is:

• Commercially focused and accountable for results.
• A hands-on leader who can both manage and support the team’s execution.
• Able to connect sales growth with margin, profitability and customer retention.
• Confident working with data and challenging assumptions.
• Structured, decisive and able to manage multiple markets and priorities.
• Collaborative but willing to take ownership of difficult decisions.
• Comfortable working in a fast-moving and evolving global business.
• Focused on continuous improvement rather than maintaining business as usual.

Key Outcomes

The E-commerce Growth Lead will be expected to:

• Establish a clear and aligned global e-commerce growth plan.
• Improve revenue quality, contribution profit and channel performance.
• Strengthen the capability, accountability and execution of the E-commerce Team.
• Improve reporting, forecasting and commercial decision-making.
• Build a scalable e-commerce operating model that can support continued global growth.

Why Join Us?

• Lead e-commerce growth across multiple international markets.
• Work with a global and multicultural team.
• Influence the company’s commercial and digital growth strategy.
• Build stronger systems, processes and team capabilities.
• Make a direct and measurable impact on revenue, profitability and customer growth.