E-Commerce & Digital Marketing Executive

Private Advertiser; Petaling Jaya; On-site; MYR 36,000 - 60,000; Full time

Job summary

Private Advertiser is seeking a proactive E-Commerce & Digital Marketing Executive in Malaysia to drive online sales, campaigns, and customer engagement across webstores, paid media, CRM, and digital channels. You will manage e-commerce platforms, analyze performance, and optimize the customer journey to deliver measurable growth.

The role requires 1–3 years in e-commerce/digital marketing, familiarity with Shopify/analytics, and strong English communication with a data-driven mindset.

Qualifications

• Diploma or Bachelor’s degree in Marketing related field required.
• 1–3 years experience in e-commerce and digital marketing expected.
• Experience with Shopify or similar platforms advantageous.
• Familiar with Meta Ads, Google Ads, Google Analytics and email/CRM tools.

Responsibilities

• Develop, manage, and optimise the webstore with promotions, pricing, and content.
• Plan, coordinate, and execute digital marketing campaigns across Meta, Google, EDM, WhatsApp and CRM channels.
• Create marketing content and communications to drive brand awareness and sales.
• Monitor website performance and conversion metrics to improve UX and revenue.
• Track campaign and sales performance and provide insights for improvement.
• Support customer retention through email marketing and targeted journeys.
• Conduct market and competitor analysis to identify growth opportunities.
• Collaborate with Marketing, Sales, Operations, Product, Designers and Agencies.

Skills

E-commerce

Digital Marketing

Content Creation

Customer Engagement

Education

Diploma or Bachelor's Degree in Marketing/Digital Marketing

Tools

Shopify

Google Analytics

Meta Ads

CRM platforms

Email marketing platforms

Job description

E-Commerce & Digital Marketing Executive

Are you passionate about growing brands through e-commerce and digital marketing?

We are looking for a proactive and commercially driven E-Commerce & Digital Marketing Executive who is ready to drive online sales, digital campaigns, and customer engagement across our brands.

As part of our Sustainable Brands business, you will play a key role in executing e-commerce and digital marketing initiatives across webstores, paid media, CRM, and digital channels to support business growth.

If you enjoy combining creativity, data, and commercial thinking to deliver measurable results, we would like to hear from you.

Why does this job exist and why is it critical?

The E-Commerce & Digital Marketing Executive is responsible for supporting the growth of our online business by managing our webstore, executing digital marketing campaigns, and improving the overall customer experience.

This role helps drive online revenue, customer acquisition, conversion, and retention through effective campaign execution, performance analysis, and continuous optimisation.

Key Responsibilities

E-Commerce Management: Develop, manage, and optimise the company’s webstore by maintaining product listings, promotions, pricing, bundles, content, and customer-facing information to ensure a seamless shopping experience.

Digital Marketing Campaign Execution: Plan, coordinate, and execute digital marketing campaigns across channels including Meta, Google, EDM, WhatsApp, CRM platforms, and other relevant digital channels.

Content & Customer Engagement: Create and coordinate marketing content, promotional materials, campaign messaging, landing pages, and customer communications to drive brand awareness and sales performance.

Website Performance & Conversion Optimisation: Monitor website performance, customer journey, and conversion metrics to identify opportunities for improving user experience, conversion rates, and revenue generation.

Performance Analytics & Reporting: Track and analyse campaign, website, and sales performance using relevant analytics tools, providing actionable insights and recommendations to improve results.

Customer Retention & CRM: Support customer retention initiatives through email marketing, audience segmentation, automated customer journeys, and targeted engagement campaigns.

Market & Competitor Analysis: Conduct competitor, market, and customer research to identify emerging trends, business opportunities, and areas for continuous improvement.

Cross-Functional Collaboration: Work closely with Marketing, Sales, Operations, Product, Designers, Developers, Agencies, and other stakeholders to ensure successful execution of campaigns and business initiatives.

Requirements to be successful in this position

Diploma or Bachelor's Degree in Marketing, Digital Marketing, E-Commerce, Business, or a related field.

Minimum 1-3 years of experience in e-commerce, digital marketing, online sales, or a similar role.

Experience managing Shopify or other e-commerce platforms is an added advantage.

Familiarity with Meta Ads, Google Ads, Google Analytics, email marketing platforms, CRM systems, and performance marketing tools.

Strong understanding of e-commerce operations, online customer journeys, digital campaigns, and conversion optimisation.

Ability to interpret data, generate insights, and make recommendations to improve performance.

Good written and verbal communication skills in English.

Creative, detail-oriented, organised, and capable of managing multiple projects simultaneously.

Hands-on, proactive, and comfortable working in a fast-paced, performance-driven environment.

Passionate about e-commerce, digital marketing, and staying up to date with evolving digital trends.

We welcome individuals who are passionate about digital growth, customer experience, and creating measurable business impact.