E-commerce Specialist

ANDALUSIA FOOD INDUSTRIES SDN. BHD.; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Medical Insurance

Hostel accommodation

Job summary

ANDALUSIA FOOD INDUSTRIES SDN. BHD. seeks a hands-on E-Commerce Specialist to manage and grow online sales channels including TikTok Shop, Shopee, Facebook Shop and company website. You will handle listings, pricing, promotions, ads and performance analysis while collaborating with Marketing, Live Host, Customer Service and Production teams.

The role focuses on day-to-day marketplace operations, campaign planning, affiliate management and data-driven growth strategies to maximise online revenue.

Qualifications

• Bachelor's degree / Diploma in Marketing, Business, E-Commerce, or related field.
• 2-3 years of relevant experience in E-Commerce, Marketplace Management or Digital Marketing.
• Hands-on experience with TikTok Shop and Shopee Seller Centre.
• Experience with TikTok Ads, Shopee Ads, Meta/Facebook Ads is preferred.
• Understanding of ROAS, conversion rate, CTR, CPC and online sales performance.
• Experience handling affiliate/KOC campaigns is an advantage.
• Strong analytical, communication and problem-solving skills.
• Experience in FMCG, food, retail or Muslim consumer products is an added advantage.
• Experience with analytics tools including Google Analytics, and the ability to interpret data to drive decision-making
• Excellent project management skills with the ability to manage multiple initiatives simultaneously
• Strong communication and stakeholder management abilities
• Proficiency in digital marketing tools and technologies

Responsibilities

• Manage daily operations across TikTok Shop, Shopee, Facebook Shop and company website.
• Plan and execute e-commerce campaigns like Payday Sale, Flash Sale, 11.11/12.12 and seasonal promotions.
• Manage TikTok Ads, Shopee Ads, Facebook Ads and other digital channels.
• Monitor sales, ROAS, CTR, CPC, conversion and marketplace growth.
• Coordinate affiliates and KOC recruitment and monitoring.
• Coordinate affiliate campaigns and promotional materials with Marketing and Live Host teams.
• Analyze sales and marketplace data to identify opportunities for growth.
• Monitor stock availability and coordinate with Production to minimise stockouts.
• Monitor marketplace ratings and customer feedback, and drive improvements.
• Conduct competitor and market analysis on pricing, promotions and trends.
• Prepare weekly/monthly performance reports and provide recommendations to management.

Skills

E-Commerce Management

Digital Marketing

Data Analysis

Campaign Planning

Stakeholder Management

Education

Bachelor's degree / Diploma in Marketing, Business, E-Commerce, or related field

Tools

TikTok Shop

Shopee Seller Centre

TikTok Ads

Shopee Ads

Meta/Facebook Ads

Google Analytics

Job description

About the role

We are looking for a hands-on E-Commerce Specialist to manage and grow Andalusia Food’s online sales channels, including TikTok Shop, Shopee, Facebook Shop and company website.

The role will focus on day-to-day marketplace operations, digital advertising, affiliate management, sales campaigns, performance analysis and sales growth. The successful candidate should be data-driven, commercially minded and able to work closely with Marketing, Live Host, Customer Service and Production teams.

Key responsibilities

Manage daily operations across TikTok Shop, Shopee, Facebook Shop and company website, including product listings, pricing, promotions and inventory updates.

Plan and execute e-commerce campaigns such as Payday Sale, Flash Sale, Double Date campaigns (11.11, 12.12) and seasonal promotions.

Manage and optimise TikTok Ads, Shopee Ads, Facebook Ads and other relevant digital advertising channels.

Monitor key performance metrics including sales, ROAS, CTR, CPC, conversion rate and marketplace growth.

Support the recruitment, engagement and performance monitoring of Affiliates and KOC.

Coordinate affiliate campaigns, promotional materials and product samples with Marketing and Live Host teams.

Analyse sales and marketplace data to identify opportunities for improvement and growth.

Monitor stock availability and coordinate with Production to minimise out-of-stock issues.

Monitor marketplace ratings, reviews and customer feedback, and coordinate improvements where required.

Conduct competitor and market analysis covering pricing, promotions and e-commerce trends.

Prepare weekly/monthly performance reports and provide recommendations to management.

What we're looking for

Bachelor's degree / Diploma in Marketing, Business, E-Commerce, or related field

2-3 years of relevant experience in E-Commerce, Marketplace Management or Digital Marketing.

Hands-on experience with TikTok Shop and Shopee Seller Centre.

Experience with TikTok Ads, Shopee Ads, Meta/Facebook Ads is preferred.

Understanding of ROAS, conversion rate, CTR, CPC and online sales performance.

Experience handling affiliate/KOC campaigns is an advantage.

Strong analytical, communication and problem-solving skills.

Experience in FMCG, food, retail or Muslim consumer products is an added advantage.

Experience with analytics tools including Google Analytics, and the ability to interpret data to drive decision-making

Excellent project management skills with the ability to manage multiple initiatives simultaneously

Strong communication and stakeholder management abilities

Proficiency in digital marketing tools and technologies

What we offer

At ANDALUSIA FOOD INDUSTRIES SDN. BHD., we are committed to fostering a dynamic and collaborative work environment. This contract position offers the opportunity to work with a growing food industry leader and make a significant impact on our digital commerce operations.

• Medical Insurance
• Hostel accommodation, subject to availability and company policy