Senior E-Commerce Executive (Based in Puchong)

ORIENTAL FOOD INDUSTRIES SDN BHD; Puchong; On-site; MYR 60,000 - 90,000; Full time

Job summary

Oriental Food Industries Sdn Bhd in Malaysia is seeking a Senior E-Commerce Executive based in Puchong to oversee daily operations across Shopee, TikTok Shop, and other marketplaces, while driving campaigns, listings, and livestreams to boost GMV.

You will analyze performance, optimize product pages, coordinate with marketing and logistics, and stay ahead of platform trends to grow sales and visibility.

Qualifications

• Diploma/Bachelor in E-commerce, Marketing, Business or related field.
• 2–3 years of hands-on experience in e-commerce management or livestream operations.
• Experience with Retail or FMCG is highly preferred.
• Deep familiarity with Shopee Seller Centre and TikTok Shop Seller Centre.
• Strong livestream setup and engagement tactics.

Responsibilities

• Oversee and optimize daily operations across e-commerce platforms (Shopee, TikTok Shop, etc.).
• Plan, execute, and manage end-to-end campaigns, pricing, and promotions.
• Lead and coordinate livestreams, including technical setup and host collaboration.
• Monitor performance, generate reports, and derive data-driven insights.
• Coordinate with marketing, design and logistics teams and with external partners to ensure smooth order fulfilment.
• Monitor platform trends and competitor activity to identify growth opportunities.
• Ensure product information and storefronts are accurate and SEO-friendly.

Skills

E-commerce skills

Livestreaming

Analytical thinking

Communication

Problem solving

Education

Diploma/Bachelor in E-commerce/Marketing/Business

Tools

Shopee Seller Centre

TikTok Shop Seller Centre

OBS

Analytics tools

Job description

Senior E-Commerce Executive (Based in Puchong)

• Platform Management: Oversee and optimize daily operations across e-commerce platforms, including Shopee, TikTok Shop, and other online marketplaces, to maximize sales and visibility.
• Campaign & Promo Ownership: Plan, execute, and manage end-to-end e-commerce campaigns, including product listings, strategic pricing, mega-campaign setups, voucher mechanisms, and promotional activities.
• Livestream Operations: Lead and coordinate livestreaming initiatives, managing backend preparation, technical setup, scheduling, and collaborating with hosts/influencers to drive engagement and GMV.
• Performance Tracking & Reporting: Monitor and analyse store performance, campaign ROI, traffic, and conversion rates. Prepare actionable reports and data-driven insights to improve future strategies.
• Stakeholder Coordination: Act as the primary liaison between internal teams (marketing, design, outlets) and third-party logistics partners to ensure seamless order fulfilment and supply chain efficiency.
• Market Intelligence: Actively monitor platform algorithms, competitor activities, and e-commerce trends to identify new growth opportunities.
• Content & Compliance: Ensure all product information, visual assets, and storefront layouts are accurate, up-to-date, and optimized for SEO/search algorithms.

Job Requirements

• Education: Candidate must possess at least a Diploma / Bachelor’s Degree in E-commerce, Marketing, Business, Mass Communications, or a related field.
• Experience: At least 2–3 years of proven hands‑on experience in e-commerce management or livestream operations (Retail or FMCG industry experience is highly preferred).
• Technical Skills: Deep familiarity with Shopee Seller Centre, TikTok Shop Seller Centre and backend operational flows.
• Livestream Expertise: Strong understanding of livestreaming technology, setups (OBS, audio/video equipment), and engagement tactics.
• Analytical Skills: Strong analytical mindset with the ability to interpret e-commerce data and translate it into actionable sales strategies.
• Soft Skills: High level of responsibility, proactive problem‑solving skills, and the ability to thrive and pivot quickly in a fast‑paced retail environment.
• Communication: Excellent coordination, project management, and execution skills.

In a crowded marketplace, we remain focused on placing the needs and interests of our customers’ first by manufacturing products that focuses on quality.

We believe that the key focus for success in this business depends on product quality, product range, research and development, a highly quality workforce right from top management to the operator level, sound marketing strategy, effective sales and advertising policies, competitive pricing, good domestic and international distribution network and most importantly the commitment to excellence in all aspects of the company business, all of which are being implemented and practiced in our organization.

Oriental Food Industries Sdn Bhd was established and incorporated in 1978. From our modest beginnings, we have made our mark in the food manufacturing industry today holding the leading position in the snack food and confectionery industry in Malaysia.

In a crowded marketplace, we remain focused on placing the needs and interests of our customers’ first by manufacturing products that focuses on quality.

We believe that the key focus for success in this business depends on product quality, product range, research and development, a highly quality workforce right from top management to the operator level, sound marketing strategy, effective sales and advertising policies, competitive pricing, good domestic and international distribution network and most importantly the commitment to excellence in all aspects of the company business, all of which are being implemented and practiced in our organization.

Oriental Food Industries Sdn Bhd was established and incorporated in 1978. From our modest beginnings, we have made our mark in the food manufacturing industry today holding the leading position in the snack food and confectionery industry in Malaysia.