Multichannel E‑Commerce Growth Strategist

Andalusia Food Industries Sdn Bhd

Ampang Jaya

On-site

MYR 67,000 - 112,000

Full time

10 days ago

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Benefits offered by this job

Medical Insurance

Hostel accommodation, subject to avail

Job summary

Andalusia Food Industries SDN. BHD. is seeking a Digital Commerce Manager to oversee daily operations across TikTok Shop, Shopee, Facebook Shop and company website. You will plan and execute campaigns, optimize ads, and monitor KPIs to drive marketplace growth.

You will collaborate with Marketing and Live Host teams, manage Affiliates/KOC programs, and analyse data to identify opportunities. This is a contract position offering exposure to a growing food industry leader.

Qualifications

Bachelor's degree or diploma in Marketing, Business, E-Commerce, or related field.
2–3 years of relevant experience in E-Commerce, Marketplace Management or Digital Marketing.
Hands-on experience with TikTok Shop and Shopee Seller Centre.
Experience with TikTok Ads, Shopee Ads, Meta/Facebook Ads is preferred.
Understanding of ROAS, conversion rate, CTR, CPC and online sales performance.
Experience handling affiliate/KOC campaigns is an advantage.
Strong analytical, communication and problem-solving skills.
Experience in FMCG, food, retail or Muslim consumer products is an added advantage.
Experience with analytics tools including Google Analytics, and the ability to interpret data to drive decision-making
Excellent project management skills with the ability to manage multiple initiatives simultaneously
Strong communication and stakeholder management abilities
Proficiency in digital marketing tools and technologies

Responsibilities

Oversee daily operations across TikTok Shop, Shopee, Facebook Shop and company website.
Plan and execute e-commerce campaigns ( Payday Sale, Flash Sale, 11.11/12.12, seasonal promotions).
Manage and optimise TikTok Ads, Shopee Ads, Facebook Ads and other channels.
Monitor KPIs: sales, ROAS, CTR, CPC, conversion rate and marketplace growth.
Support recruitment, engagement and performance monitoring of Affiliates and KOC.
Coordinate affiliate campaigns and promotions with Marketing and Live Host teams.
Analyse sales and marketplace data to identify opportunities for growth.
Monitor stock availability and coordinate with Production to minimise stockouts.
Monitor marketplace ratings/reviews and coordinate improvements.
Conduct competitor/market analysis on pricing and trends.
Prepare weekly/monthly performance reports and recommendations to management.