E-Commerce Senior Executive & Assistant Manager

VTrading Sdn Bhd; Shah Alam; On-site; MYR 90,000 - 150,000; Full time

Job summary

VTrading Sdn Bhd is seeking an E-Commerce Assistant Manager to drive sales growth across TikTok Shop, Shopee and Lazada. You will own day‑to‑day marketplace operations, campaigns, livestreams and affiliate programmes, while leading a team and optimizing paid advertising performance.

The role focuses on achieving monthly GMV targets, improving online presence, and collaborating with cross‑functional teams including Marketing, Logistics and Finance.

Qualifications

• Degree in Marketing, Business, E-Commerce or related field.
• 4–5 years e-commerce experience, incl. 2 years managing TikTok Shop, Shopee and Lazada.
• 1–2 years leading a team or supervising executives.
• Proven record of running double‑day campaigns and growing GMV.
• Hands-on experience with platform backends and ads.

Responsibilities

• Manage official stores end to end: listings, pricing, vouchers, stock, store decoration.
• Optimize listings: titles, keywords, images, videos, descriptions for ranking & conversions.
• Ensure listings comply with platform policies, NPRA notification, halal labelling where applicable.
• Monitor store health, penalties, chat response rates, seller ratings; resolve violations.
• Coordinate with warehouse & logistics on fulfilment, returns & refunds.
• Plan and execute annual campaign calendars (double-day sales, Raya, CNY, etc.).
• Register for platform campaigns and negotiate placements with account managers.
• Develop promotion mechanics (vouchers, bundles, gifts) within margins.
• Conduct post‑campaign reviews: sales, ROI, stock sell‑through, learnings.
• Plan livestream schedules, scripts, offers; coach live hosts.

Skills

Team leadership

Campaign management

GMV growth

Excel/Sheets

Analytics

Education

Degree in Marketing/Business/E-Commerce

Tools

Seller Centre

Shopee Ads

Lazada Ads

TikTok Ads

Job description

As E-Commerce Assistant Manager, you will drive sales growth and profitability for Berlanco's beauty and salon products across TikTok Shop, Shopee and Lazada. You will own day-to-day marketplace operations, campaign execution, livestream and affiliate programmes, paid advertising performance and team leadership, with a focus on achieving monthly GMV targets and strengthening the brand's online presence.

Key responsibilities

Manage official stores end to end, including product listings, pricing, vouchers, bundles, stock levels and store decoration.

Optimise product listings through titles, keywords, images, videos and descriptions to improve search ranking and conversion.

Ensure listings comply with platform policies and applicable beauty product requirements, including NPRA notification, claims and halal labelling where applicable.

Monitor store health scores, penalty points, chat response rates and seller ratings, and resolve violations promptly.

Coordinate with warehouse and logistics teams on fulfilment, ship-out times, returns and refunds.

Plan and execute annual campaign calendars covering double-day sales, payday sales, Raya, CNY and brand days.

Register for platform campaigns, flash deals and mega-sale slots, and negotiate placements with platform account managers.

Develop promotion mechanics such as vouchers, free gifts, bundles and member deals within approved margin guidelines.

Conduct post-campaign reviews covering sales, ROI, stock sell-through and lessons learned.

Plan livestream schedules, scripts and offers, and manage and coach live hosts.

Drive short-video content with the content team for TikTok and Shopee Video.

Recruit, onboard and manage KOLs, KOCs and affiliates, including commission structures and sales attribution tracking.

Identify trending products, sounds and formats to keep content relevant.

Manage Shopee Ads, Lazada Sponsored Solutions and TikTok GMV Max or Shop Ads.

Allocate and control the monthly advertising budget, optimising towards ROAS and cost-per-order targets.

Test creatives, keywords and bidding strategies, and report weekly on advertising performance.

Track daily, weekly and monthly GMV, orders, conversion rate, average order value, traffic and ROAS by platform.

Prepare monthly performance reports, present insights and action plans to the Head of Online, and analyse competitor pricing, promotions and assortment.

Prepare sales forecasts and support annual budget and stock planning.

Lead, coach and appraise E-Commerce Executives, live hosts and content staff.

Set individual targets, assign platform ownership, run weekly team reviews and build SOPs for listings, campaigns, livestreams and customer service.

Collaborate with Marketing on brand campaigns and product launches, with Salon and Offline units on omnichannel offers, with Finance on platform fees and settlements, and with Customer Service on chat handling, reviews and complaint resolution.

What we're looking for

Degree in Marketing, Business, E-Commerce or a related field.

At least 4–5 years of e-commerce experience, including 2 years managing TikTok Shop, Shopee and Lazada stores.

At least 1–2 years of experience leading a team or supervising executives.

A proven record of running double-day campaigns and growing GMV.

Beauty, cosmetics or FMCG experience is an advantage.

Hands-on experience with the Seller Centre or Seller Center backends of all three platforms.

Strong knowledge of marketplace advertising, including Shopee Ads, Lazada Sponsored Solutions and TikTok Shop Ads or GMV Max.

Experience with TikTok livestreaming and affiliate or KOL management.

Good command of Excel or Google Sheets, including pivot tables and lookups, with confidence using dashboards.

Must Be Willing to Work in Setia Alam