E-Commerce Sales Manager

M-Link System (M) Sdn Bhd; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

M-Link System (M) Sdn Bhd in Malaysia is seeking an energetic E-Commerce Sales & Marketing Manager to lead and grow our online business across major platforms. You will drive online sales, improve profitability, grow official brand stores, and execute digital marketing strategies to turn traffic into sustainable growth.

This hands-on leadership role requires building sales plans, campaigns, and live events to hit monthly and yearly targets while collaborating with Sales, Product, Warehouse,

Qualifications

• Degree in E-Commerce, Marketing, Business, Digital Marketing or a related field.
• 3+ years of relevant experience in e-commerce sales or digital commerce.
• Proven experience managing platforms such as Shopee, Lazada, TikTok Shop or similar marketplaces.
• Strong understanding of revenue, gross margin, ROI and profitability.

Responsibilities

• Take ownership of online sales revenue, gross margin and overall business performance.
• Manage and grow official stores across platforms such as Shopee, Lazada, TikTok Shop and other relevant e-commerce channels.
• Develop sales strategies, promotional plans and campaigns to achieve monthly and annual targets.
• Monitor sales performance, conversion rate, traffic, average order value and other key e-commerce metrics.
• Identify opportunities for cross-selling, upselling and new product/category development.
• Plan and execute digital marketing and promotional campaigns to drive traffic, engagement and sales.
• Manage online advertising and promotional budgets and monitor ROAS / ROI.
• Develop product and campaign content together with internal teams and brand principals.
• Plan campaigns around product launches, mega campaigns, seasonal events and brand-building activities.
• Monitor market trends, competitor pricing and promotional activities.
• Manage and continuously improve official online stores representing our brand principals.
• Ensure product listings, pricing, promotions, images, descriptions and inventory information are accurate and up to date.
• Work closely with brand principals to maximize online visibility, sales and market share.
• Ensure brand guidelines and marketplace requirements are properly followed.
• Identify new e-commerce opportunities, platforms, categories and revenue streams.
• Develop strategies to expand the online presence of existing and new brands.
• Plan, host and manage regular LIVE sessions across platforms to drive traffic to official online stores and convert viewers into customers.
• Analyse customer and market data to identify growth opportunities.
• Work closely with Sales, Product Management, Warehouse, Customer Service and Finance teams to ensure smooth end-to-end operations.

Skills

E-commerce sales

Digital marketing

Brand management

Sales forecasting

ROAS/ROI

Stakeholder management

Communication

Independence

Education

Degree in E-Commerce, Marketing, Business, Digital Marketing or related field

Job description

Build Brands. Drive Sales. Grow E-Commerce.

We are looking for an energetic, commercially driven E-Commerce Sales & Marketing Manager to lead and grow our e-commerce business across major online platforms.

This is a hands-on leadership role for someone who understands that successful e-commerce is more than uploading products and running promotions. You will be responsible for driving online sales, improving profitability, growing official brand stores, executing digital marketing strategies and turning traffic into sustainable business growth.

Key Responsibilities

Take ownership of online sales revenue, gross margin and overall business performance.

Manage and grow official stores across platforms such as Shopee, Lazada, TikTok Shop and other relevant e-commerce channels.

Develop sales strategies, promotional plans and campaigns to achieve monthly and annual targets.

Monitor sales performance, conversion rate, traffic, average order value and other key e-commerce metrics.

Identify opportunities for cross-selling, upselling and new product/category development.

E-Commerce Marketing

Plan and execute digital marketing and promotional campaigns to drive traffic, engagement and sales.

Manage online advertising and promotional budgets and monitor ROAS / ROI.

Develop product and campaign content together with internal teams and brand principals.

Plan campaigns around product launches, mega campaigns, seasonal events and brand-building activities.

Monitor market trends, competitor pricing and promotional activities.

Official Brand Store Management

Manage and continuously improve official online stores representing our brand principals.

Ensure product listings, pricing, promotions, images, descriptions and inventory information are accurate and up to date.

Work closely with brand principals to maximize online visibility, sales and market share.

Ensure brand guidelines and marketplace requirements are properly followed.

Business & Commercial Development

Identify new e-commerce opportunities, platforms, categories and revenue streams.

Develop strategies to expand the online presence of existing and new brands.

Plan, host and manage regular LIVE sessions across platforms such as TikTok Shop, Shopee and other relevant channels to drive traffic to official online stores and convert viewers into customers.

Analyse customer and market data to identify growth opportunities.

Work closely with Sales, Product Management, Warehouse, Customer Service and Finance teams to ensure smooth end-to-end operations.

The requirements:

Degree in E-Commerce, Marketing, Business, Digital Marketing or a related field.

3+ years of relevant experience in e-commerce sales, marketplace management or digital commerce.

Proven experience managing platforms such as Shopee, Lazada, TikTok Shop or similar marketplaces.

Strong understanding of online sales funnels, digital advertising, promotions and marketplace operations.

Commercially minded with strong understanding of revenue, gross margin, ROI and profitability.

Strong analytical and problem-solving skills.

Good communication, negotiation and stakeholder-management skills.

Able to work independently and take ownership of business results.

Experience in consumer electronics, IT products, mobile devices, gadgets or technology products will be an advantage.

M-Link's Background:

Founded in 1989 by Ms. Jane Tay, M-Link began serving Malaysia’s growing IT sector. Incorporated in 1995 as M-Link System (M) Sdn Bhd (335133-T), the company has become a leading IT product distributor. With strong dealer support and a curated product range, M-Link stands out for distribution excellence. Trusted by top IT vendors, it partners with leading brands to deliver the latest solutions. Today, M-Link operates six strategic branches nationwide.

Our Commitment:

We always commit to be the best-in-class distribution company in Malaysia by offering end-to-end solutions at competitive pricing, fast delivery, sound technical support and excellent after sales service.

M-Link's Background:

Founded in 1989 by Ms. Jane Tay, M-Link began serving Malaysia’s growing IT sector. Incorporated in 1995 as M-Link System (M) Sdn Bhd (335133-T), the company has become a leading IT product distributor. With strong dealer support and a curated product range, M-Link stands out for distribution excellence. Trusted by top IT vendors, it partners with leading brands to deliver the latest solutions. Today, M-Link operates six strategic branches nationwide.

Our Commitment:

We always commit to be the best-in-class distribution company in Malaysia by offering end-to-end solutions at competitive pricing, fast delivery, sound technical support and excellent after sales service.