Assistant Manager, Ecommerce

Esthetics International Group Berhad; Shah Alam; On-site; MYR 45,000 - 78,000; Full time

Job summary

Esthetics International Group Berhad (EIG) seeks a dynamic E-commerce Executive to lead our email marketing efforts. You will create personalized content, collaborate with marketing, sales, and IT, and ensure campaigns adhere to brand guidelines and objectives.

You will implement marketing automation, segment audiences, run A/B tests, and optimize onsite personalization and website experiences to drive engagement and conversions.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• Proven experience in email marketing content creation and automation.
• Experience with A/B testing methodologies and tools.
• Strong analytical skills and ability to interpret data to drive actionable insights.
• Excellent communication and collaboration skills.
• Creative mindset focusing on superior customer experience.

Responsibilities

• Develop and create engaging, personalized email marketing content.
• Collaborate with cross-functional teams to gather content, product information, and promotions.
• Ensure email content aligns with brand guidelines and marketing objectives.
• Implement and manage marketing automation programs to deliver personalized emails.
• Segment email lists for targeted campaigns based on behavior and demographics.
• Monitor and optimize automated workflows to improve engagement and conversions.
• Execute onsite personalization strategies in collaboration with UX/UI teams.
• Plan and run A/B tests on the brand's website to improve UX and conversions.
• Analyze test results and provide data-driven recommendations for optimization.
• Communicate CRM efforts to align with broader business goals.

Skills

Email marketing

Automation

A/B testing

Content creation

Data analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

CRM software

A/B testing tools

Analytics tools (GA, etc.)

Job description

Develop and create engaging, personalized email marketing content that resonates with our target audience.

Collaborate with cross-functional teams to gather relevant content, product information, and promotions for email campaigns.

Ensure email content is in line with brand guidelines and marketing objectives.

Automation Program Management:

Implement and manage marketing automation programs to deliver personalized and timely emails to our customer base.

Segment email lists effectively for targeted campaigns based on customer behavior, preferences, and demographics.

Monitor and optimize automated workflows to enhance customer engagement and conversion rates.

Expertise in customer segmentation for targeted marketing campaigns.

Onsite Personalization Strategy:

Execute onsite personalization strategies to deliver tailored experiences to website visitors.

Collaborate with UX/UI teams to implement personalization elements that enhance user engagement and drive conversions.

Analyze website user data and behavior to inform personalization efforts.

A/B Testing:

Plan and execute A/B tests on the brand.com to improve user experience and conversion rates.

Analyze test results and provide data-driven recommendations for website optimization.

Continuously iterate and refine website elements for improved performance.

Competency Requirements:

Create personalized content based on customer preferences and behaviors.

Implement strategies to nurture leads and retain existing customers.

Collaborate with cross-functional teams/ regional teams, including marketing, sales, and IT.

Work closely with UX/UI designers and developers to implement personalization strategies.

Communicate effectively to align CRM efforts with broader business goals.

Analytical Skills:

Strong analytical skills to interpret data and identify trends.

Ability to translate data into actionable strategies.

Leverage your expertise in customer engagement and e-commerce personalised solutions or related solutions, to maximize potential for marketing campaigns and personalization efforts.

Stay updated on industry trends and emerging technologies to recommend new tools and strategies.

Qualification Requirements:

Bachelor's degree in Marketing, Communications, or a related field.

Proven experience in email marketing content creation and automation.

Experience with A/B testing methodologies and tools.

Strong analytical skills and ability to interpret data to drive actionable insights.

Excellent communication and collaboration skills.

Creative mindset with a focus on delivering a superior customer experience.

Ability to work independently and manage multiple projects simultaneously.

Listed on the Main Board of Bursa Malaysia Securities Berhad since March 2004, EIG is one of the market leaders in the beauty and wellness industry in ASEAN and Hong Kong, with over 30 years’ experience in the industry.

EIG is the exclusive distributor of Dermalogica, the number one professional skin care brand worldwide, in Malaysia, Indonesia, Hong Kong, Singapore, Thailand, Brunei and Philippines, and is also the exclusive supplier to Vietnam and Cambodia.

EIG is also the exclusive distributor for Davines professional hair care products in Thailand, Malaysia, Singapore and Brunei, as well as Tisserand aromatherapy and beauty products in 10 countries across ASEAN and Hong Kong.

EIG also develops and distributes own Fast Moving Consumer Goods (FMCG) skin care brand – Clinelle, which is distributed through pharmacies and high traffic retail outlets throughout Malaysia and Hong Kong.

EIG also owns and operates 70 corporate outlets comprising 52 AsterSpring skin care salons and 18 retail kiosks in Malaysia, Singapore, Hong Kong and Thailand. Today, AsterSpring is one of the leaders in professional skin care salons in Asia with millions of faces treated over 30 years.

Listed on the Main Board of Bursa Malaysia Securities Berhad since March 2004, EIG is one of the market leaders in the beauty and wellness industry in ASEAN and Hong Kong, with over 30 years’ experience in the industry.

EIG is the exclusive distributor of Dermalogica, the number one professional skin care brand worldwide, in Malaysia, Indonesia, Hong Kong, Singapore, Thailand, Brunei and Philippines, and is also the exclusive supplier to Vietnam and Cambodia.

EIG is also the exclusive distributor for Davines professional hair care products in Thailand, Malaysia, Singapore and Brunei, as well as Tisserand aromatherapy and beauty products in 10 countries across ASEAN and Hong Kong.

EIG also develops and distributes own Fast Moving Consumer Goods (FMCG) skin care brand – Clinelle, which is distributed through pharmacies and high traffic retail outlets throughout Malaysia and Hong Kong.

EIG also owns and operates 70 corporate outlets comprising 52 AsterSpring skin care salons and 18 retail kiosks in Malaysia, Singapore, Hong Kong and Thailand. Today, AsterSpring is one of the leaders in professional skin care salons in Asia with millions of faces treated over 30 years.

Listed on the Main Board of Bursa Malaysia Securities Berhad since March 2004, EIG is one of the market leaders in the beauty and wellness industry in ASEAN and Hong Kong, with over 30 years’ experience in the industry.

EIG is the exclusive distributor of Dermalogica, the number one professional skin care brand worldwide, in Malaysia, Indonesia, Hong Kong, Singapore, Thailand, Brunei and Philippines, and is also the exclusive supplier to Vietnam and Cambodia.

EIG is also the exclusive distributor for Davines professional hair care products in Thailand, Malaysia, Singapore and Brunei, as well as Tisserand aromatherapy and beauty products in 10 countries across ASEAN and Hong Kong.

EIG also develops and distributes own Fast Moving Consumer Goods (FMCG) skin care brand – Clinelle, which is distributed through pharmacies and high traffic retail outlets throughout Malaysia and Hong Kong.

EIG also owns and operates 70 corporate outlets comprising 52 AsterSpring skin care salons and 18 retail kiosks in Malaysia, Singapore, Hong Kong and Thailand. Today, AsterSpring is one of the leaders in professional skin care salons in Asia with millions of faces treated over 30 years.

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