Senior E‑Commerce Growth Lead

FINE TODAY MALAYSIA SDN. BHD.; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Job summary

Fine Today Malaysia is seeking an experienced E-commerce Manager to lead end-to-end online sales across marketplaces and D2C channels. You will shape strategy, optimize content, manage budgets and drive growth in a fast-paced FMCG/Beauty setting.

You will oversee inventory coordination, performance marketing, CRM, and customer experience to maximize GMV and profitability, while mentoring a high-performance team.

Qualifications

• Bachelor's degree in E-commerce, Marketing, Business or related field.
• 5–8 years in e-commerce/digital commerce.
• 2–3 years in a managerial or leadership role.
• Hands-on experience with marketplaces such as Shopee, Lazada and TikTok Shop.
• Experience managing online sales targets and commercial budgets.
• Strong knowledge of marketplace operations, paid media, SEO/SEM, CRM, analytics.
• Professional certifications in digital marketing/e-commerce are a plus.
• Experience in FMCG/Beauty/Personal Care is advantageous.

Responsibilities

• Develop and execute the overall e-commerce strategy, sales plans and growth initiatives.
• Manage end-to-end marketplace operations across Shopee, Lazada, TikTok Shop and D2C.
• Plan and optimize paid media, SEO/SEM, social media, and promotions.
• Coordinate demand forecasting, inventory, fulfilment and SLA performance.
• Analyse sales, traffic, campaigns, and ROI; manage budgets and forecasts.
• Collaborate across Marketing, Sales, Finance, Supply Chain and IT; lead the team.

Skills

E-commerce management

Digital marketing

Marketplace management

Leadership

Analytics

Education

Bachelor's Degree in related field

Tools

Shopee

Lazada

TikTok Shop

Job description

Fine Today Malaysia is seeking an experienced E-commerce Manager to lead end-to-end online sales across marketplaces and D2C channels. You will shape strategy, optimize content, manage budgets and drive growth in a fast-paced FMCG/Beauty setting.

You will oversee inventory coordination, performance marketing, CRM, and customer experience to maximize GMV and profitability, while mentoring a high-performance team.