E-Commerce Manager

AMOREPACIFIC; Kuala Lumpur; On-site; MYR 180,000 - 240,000; Full time

Job summary

AMOREPACIFIC Malaysia seeks an Innisfree & Aestura E-Commerce Lead to drive the two-brand online business and lead data-led BI and strategic insights across the e-commerce portfolio to uncover growth opportunities and accelerate sustainable business growth.

You will own e-commerce strategy, operations and P&L, manage channel investments, partnerships with platforms, and a high-performing team to deliver campaigns, content, social commerce and performance optimization across Shopee, Lazada and

Responsibilities

• Lead overall e-commerce strategy, operations and business performance for Innisfree and Aestura across all channels.
• Lead channel investment planning and resource allocation to maximize business growth, profitability and ROI.
• Own ecommerce P&L, inventory health and demand planning to ensure sustainable growth.
• Partner with Marketing to maximize brand support and campaigns effectiveness via the ecommerce calendar/key promotional periods.
• Lead commercial planning and channel strategies to achieve sales, profitability and brand objectives.
• Lead the team in developing ecommerce programmes and marketing campaigns aligned with brand objectives.
• Develop strategic partnerships with key ecommerce platforms and external partners to unlock growth.
• Lead and develop the brand ecommerce team with strategic direction and performance coaching.
• Develop and execute social commerce, content commerce and affiliate growth strategies across channels.
• Monitor and optimize key ecommerce KPIs including GMV growth, profitability, new buyer acquisition, traffic, livestream and affiliate growth.

Job description

The role is responsible for leading the e-commerce business for Innisfree and Aestura, while driving data-led business intelligence and strategic insights across Amorepacific Malaysia’s e-commerce portfolio to identify growth opportunities, improve performance and accelerate sustainable business growth.

You will play an important role, such as:

Innisfree & Aestura E-Commerce Lead

• Lead overall e-commerce strategy, operations and business performance for Innisfree and Aestura across all channels.
• Lead channel investment planning and resource allocation to maximize business growth, profitability and return on investment.
• Own ecommerce P&L, inventory health and demand planning to ensure sustainable business growth.
• Partner with Marketing team to maximize brand support and campaigns effectiveness via leveraging the ecommerce calendar/key promotional periods.
• Lead commercial planning and channel strategies to achieve sales, profitability and brand objectives.
• Lead the team in developing e-commerce programmes and marketing campaigns to support business growth which is aligned with brand objectives.
• Develop strategic partnerships with key ecommerce platforms and external partners to unlock new business opportunities and accelerate growth.
• Lead and develop the brand e-commerce team, providing strategic direction, coaching and performance guidance.
• Develop and execute social commerce, content commerce and affiliate growth strategies to strengthen business performance across ecommerce channels
• Monitor and optimize key e-commerce performance indicators, including GMV growth, profitability, new buyer acquisition, traffic, livestream and affiliate growth.

Business Intelligence & Analytics

• Analyze business performance across all Amorepacific Malaysia’s e-commerce portfolio.
• Analyze business performance across brands, channels and platforms, including Shopee, Lazada and TikTok Shop, to identify key business drivers, performance gaps and growth opportunities.
• Generate data-driven insights and actionable recommendations from monthly business performance, mega campaigns and key business initiatives to drive sales, profitability and overall e-commerce growth.
• Identify growth opportunities and recommend actionable improvement plans.
• Lead monthly e-commerce business reviews and strategic recommendations to management.