E-commerce Growth & Analytics Lead

AMOREPACIFIC; Kuala Lumpur; Presencial; MYR 180 000 - 240 000; Tempo integral

Resumo da oferta

AMOREPACIFIC Malaysia seeks an Innisfree & Aestura E-Commerce Lead to drive the two-brand online business and lead data-led BI and strategic insights across the e-commerce portfolio to uncover growth opportunities and accelerate sustainable business growth.

You will own e-commerce strategy, operations and P&L, manage channel investments, partnerships with platforms, and a high-performing team to deliver campaigns, content, social commerce and performance optimization across Shopee, Lazada and

Responsabilidades

• Lead overall e-commerce strategy, operations and business performance for Innisfree and Aestura across all channels.
• Lead channel investment planning and resource allocation to maximize business growth, profitability and ROI.
• Own ecommerce P&L, inventory health and demand planning to ensure sustainable growth.
• Partner with Marketing to maximize brand support and campaigns effectiveness via the ecommerce calendar/key promotional periods.
• Lead commercial planning and channel strategies to achieve sales, profitability and brand objectives.
• Lead the team in developing ecommerce programmes and marketing campaigns aligned with brand objectives.
• Develop strategic partnerships with key ecommerce platforms and external partners to unlock growth.
• Lead and develop the brand ecommerce team with strategic direction and performance coaching.
• Develop and execute social commerce, content commerce and affiliate growth strategies across channels.
• Monitor and optimize key ecommerce KPIs including GMV growth, profitability, new buyer acquisition, traffic, livestream and affiliate growth.

Descrição da oferta de emprego

AMOREPACIFIC Malaysia seeks an Innisfree & Aestura E-Commerce Lead to drive the two-brand online business and lead data-led BI and strategic insights across the e-commerce portfolio to uncover growth opportunities and accelerate sustainable business growth.

You will own e-commerce strategy, operations and P&L, manage channel investments, partnerships with platforms, and a high-performing team to deliver campaigns, content, social commerce and performance optimization across Shopee, Lazada and