E-Commerce Manager (MYSG)

Mars; Petaling Jaya; Sur place; MYR 100 000 - 140 000; Plein temps

Résumé du poste

Royal Canin is seeking an E‑Commerce Manager to drive growth across Malaysia and Singapore’s online stores. You will lead strategy, budget allocation, and cross‑functional collaboration to deliver GMV, revenue and profit targets while optimizing campaigns with major platforms.

The role requires strong leadership, marketplace experience, and a data‑driven approach to continuously improve online performance and customer experience.

Qualifications

• 5+ years in ecommerce, digital marketing or KAM.
• Experience with online marketplaces (Lazada, Shopee, TikTokShop).
• Ability to develop and execute growth strategies across MYSG.

Responsabilités

• Define resources and investments to grow Royal Canin online stores in Malaysia & Singapore.
• Own GMV, revenue and profitability targets for e-commerce channels.
• Develop JBPs with major platforms (Shopee, Lazada, TikTokShop).
• Lead pricing, promotions, and assortment strategies for online channels.
• Negotiate trading terms and investment levels to maximize ROIs.
• Coordinate with platform partners to ensure campaign execution and KPI delivery.
• Build strong relationships with internal stakeholders and external partners.
• Deliver monthly dashboards on sales, traffic, conversion and ROAS.

Connaissances

E-commerce strategy

Digital marketing

Key account management

Platform negotiation

Data-driven decisions

Cross-functional leadership

Description du poste

Royal Canin's ambition is to be the Health Through Nutrition company creating a better world for pets. As consumer behavior evolves, pet owners increasingly expect a seamless experience across multiple touchpoints - whether they shop at retail pet stores, browse online or engage with digital content. The E-Commerce Manager will drive and support the growth of eCommerce business across MYSG, aligning the ambition of accelerating e-Commerce to the full potential with the aim of reaching more pet owners and serving the pets’ need.

Job Responsibilities

The E-Commerce Manager defines and allocates the right resources and investments to deliver our growth ambition of RC’s online SIS Stores in Malaysia & Singapore. Through a collaborative approach, the person also supports, educates and guides the overall e-commerce strategy across different stakeholders.

Business & Commercial Management:

• Drive the overall sales & marketing strategy of the Royal Canin online business in view of the competition, trends & complexity within Malaysia & Singapore market.
• Own and deliver GMV, revenue, profit and market share targets for the e-Commerce channels.
• Develop annual Joint Business Plans (JBPs) with major platforms (Shopee, Lazada, TikTokShop, Q-Commerce).
• Own and manage commercial budget, ensuring optimal investment allocation to deliver both revenue growth and profitability targets. Lead pricing, promotion and assortment strategies, balancing growth and profitability in eCommerce channels.
• Define our pricing and trade terms strategy to support our growth ambition. Align with the Regional/Global approach, especially for international e-commerce KA.
• Collaborate across internal and external pillars and stakeholders including creation of JBPs, trading terms, ways-of-working with marketplaces and social channels.
• Coordinate with platform partners to ensure execution excellence of campaigns and business initiatives.

Platforms & Stakeholders Management:

• Manage fully the relationship between internal stakeholders.
• Build and maintain strong relationships with local platform category managers or KAMs to secure visibility slots, campaign participation and co-funded promotions. Manage e-commerce enablers or e-distributor partners, ensuring alignment on strategy, operational KPIs and execution standards.
• Negotiate trading terms and investment levels to maximize ROIs.

Data, Insights & Reporting:

• Deliver monthly dashboards on sales, traffic, conversion, basket size, ROAS and shopper acquisition.
• Analyze consumer reviews, ratings and search trends to identify opportunities for growth.
• Benchmark performance against competitors and category leaders.
• Participate to best practices sharing with peers, Local/Cluster/Regional/Global teams.

Social Commerce & Affiliate Management:

• Responsible for the growth and execution of TikTok Shop MYSG, ensuring alignment with commercial objectives and platform priorities.
• Manage end-to-end livestream operations, including planning, campaign prioritization, performance monitoring, and stakeholder coordination.
• Develop and execute affiliate growth strategies to drive traffic, conversion, and revenue through creators, influencers, and affiliate partners.
• Build and manage relationships with agencies, creators, and platform stakeholders to strengthen affiliate performance and unlock growth opportunities.
• Oversee affiliate recruitment, creator collaborations, promotional activations, and campaign participation.
• Monitor affiliate and social commerce performance, providing recommendations to optimize ROI, conversion, and sales growth.
• Ensure affiliates and creators are equipped with relevant product information, campaign assets, and promotional calendars.

Campaign & Performance Marketing Management:

• Manage and execute key commercial campaigns and mega-sale activations across MYSG eCommerce channels.
• Coordinate cross-functional stakeholders to ensure campaign readiness, including promotional mechanics, assortment planning, creative assets, and inventory availability.
• Execute always-on eCommerce campaigns including mega-sales activation on eCommerce channels (e.g. 3.3, Raya, CNY, 6.6, 11.11 etc.) in Malaysia & Singapore.
• Manage performance marketing: onsite retail media, ads performances, affiliates, KOLs, livestreams etc. Monitor campaign performance and provide actionable insights to improve future campaign effectiveness and return on investment.
• Drive Perfect Digital Store and storefront excellence to ensure brand consistency and A+ content across all platforms, adhering to global guidelines.

Governance:

• Working together with the SEA eCommerce Community and APAC eCommerce Lead to drive synergy in eCommerce strategies & activations.
• Be accountable for the consistency of our brand online execution, aligning with omni channel operating principles deployment.

Category Leadership:

• Provide online category insights & strategy.
• Align with our Global/APAC Category Leadership and define a story to be deployed locally. Translate the category management strategy into growth initiatives, including joint business plans.
• Explore the different channel opportunities, including B2B2C and B2C.
• Drive overall online business growth and the overall eCommerce strategy.
• Execute and optimize Royal Canin D2C platform operations, including owned eCommerce stores and shop-in shop presence across online platforms such as Shopee, Lazada, and TikTok.
• Drive day-to-day eCommerce execution including assortment updates, e-merchandising, campaign setup, and platform content optimization to improve conversion and customer experience.
• Execute performance marketing activities across onsite retail media, digital ads, affiliates, KOLs, livestreams, and other digital growth channels.
• Support development and rollout of D2C value propositions such as subscription models, loyalty initiatives, and service offerings to enhance customer retention and lifetime value.
• Implement demand generation and traffic-driving initiatives in collaboration with marketing and platform partners to support sales growth.
• Collaborate with BAPO, PETPRO and other stakeholders to ensure alignment on campaigns, referrals, and consumer conversion pathways.
• Act as a key PIC between internal teams (BAPO, supply chain, finance, Health Affairs) and external partners to ensure smooth execution of eCommerce plans.
• Monitor and analyze eCommerce performance, providing regular reporting, insights, and recommendations for optimization.
• Support continuous improvement of digital tools, platform capabilities, and operational processes to enhance eCommerce efficiency and customer experience.

Job Qualifications

• 3-5+ years’ experience in ecommerce, digital marketing, key account management.
• Strong understanding of e-commerce / digital
• Experience in working with online marketplaces such as Lazada, Shopee, TikTokShop etc.
• Experience in building & managing online business for direct store (.com) as well as shop-in-shop in marketplaces or retail.com is strongly preferred
• Deep understanding and management of all e-Commerce metrics
• Expertise in both strategy & plan development, as well as execution of demand generation, e-merchandising and marketing programs to drive growth
• Hands-on knowledge of best practices in lead generation and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint.
• Strong Leadership and Teamwork capability Follow through and work with discipline to execute a mission on time with accuracy
• Self-driven, highly motivated, and comfortable interacting at various levels of an organization, up to senior management,
• Experience in driving strong customer partnerships
• Individual who thrives in an entrepreneurial and rapidly changing environment