Assistant Manager, Digital Marketing

Richmond Asia Group; Kuala Lumpur; Presencial; MYR 48.000 - 86.000; Jornada completa

Descripción de la vacante

Richmond Asia Group in Kuala Lumpur is seeking a creative Digital Marketing professional to join our sales & marketing team. You will drive digital campaigns, craft engaging content, and support lead generation for our property projects, collaborating with sales and project teams.

The role spans in-house advertising across Meta and Google Ads, content production with Canva/CapCut/InShot, and campaign optimisation.

Formación

• Diploma or Degree in Digital Marketing, Marketing, Mass Communication, or multimedia.
• 2–5 years of digital marketing experience, preferably in performance marketing or lead generation.
• Experience with Meta Ads and Google Ads is advantageous.
• Familiarity with Canva, CapCut, InShot, or similar creative tools.
• Strong communication and organizational skills.

Responsabilidades

• Plan, set up, execute, and manage in-house digital advertising campaigns across platforms such as Meta and Google Ads.
• Develop eye-catching marketing creatives for property projects and campaigns.
• Produce marketing assets including social visuals, short-form videos, banners, EDMs, and landing visuals.
• Translate project highlights into compelling marketing content and advertising messages.
• Coordinate timelines and campaign schedules for timely rollout of promotions.

Conocimientos

Digital Marketing

Content Creation

Campaign Optimisation

Meta & Google Ads

Creativity

Educación

Diploma or Degree in Digital Marketing

Herramientas

Canva

CapCut

InShot

Descripción del empleo

We are looking for a creative, proactive, and digitally savvy Digital Marketing to join our sales & marketing team. You will play an important role in driving digital marketing campaigns, creating engaging marketing content, and supporting lead generation initiatives for our property projects.

This role offers an exciting opportunity to work across digital advertising, creative content production, and campaign optimisation, while collaborating closely with our sales and project teams to bring marketing strategies to life.

Key Responsibilities

Plan, set up, execute, and manage in-house digital advertising campaigns across platforms such as Meta (Facebook & Instagram) and Google Ads.

Assist in developing audience targeting strategies, budget planning, campaign scheduling, and optimisation to achieve marketing and sales objectives.

Monitor daily campaign performance, ensuring advertisements are running effectively, budgets are well-managed, and campaigns deliver optimal results.

Explore opportunities to improve campaign reach, engagement, and lead generation performance.

2. Creative Content & Marketing Production

Develop eye-catching and engaging digital marketing creatives to promote property projects, campaigns, and sales initiatives.

Create and edit various marketing materials using tools such as Canva, CapCut, InShot, or other design and video-editing platforms.

Produce a variety of marketing assets, including social media visuals, short-form videos, promotional banners, EDM creatives, WhatsApp marketing materials, and landing page visuals.

Experiment with different creative formats, visual styles, and marketing messages to enhance audience engagement and campaign effectiveness.

Work closely with sales and project teams to understand property features, unique selling propositions (USPs), promotional campaigns, and target buyer profiles.

Translate project highlights and sales objectives into compelling digital marketing content and advertising messages.

Support digital marketing campaigns for new property launches, showrooms, sales events, and promotional activities.

Coordinate creative materials, advertising copies, and campaign schedules to ensure timely and effective campaign rollouts.

4. Campaign Performance & Optimisation

Track and evaluate digital campaign performance, including key metrics such as reach, engagement, clicks, and leads.

Prepare regular campaign performance reports with actionable insights and recommendations for improvement.

Identify opportunities to enhance advertising effectiveness, creative performance, and lead quality.

Keep up with the latest digital marketing trends, advertising tools, platform updates, and emerging content formats to continuously improve marketing performance.

What We're Looking For

Diploma or Degree in Digital Marketing, Marketing, Mass Communication, Multimedia, or a related field.

2–5 years of experience in digital marketing, preferably in performance marketing, lead generation, or content execution roles.

Experience in managing Meta Ads and/or Google Ads will be an advantage.

Creative mindset with a good eye for visual presentation and engaging content.

Familiarity with Canva, CapCut, InShot, or similar creative tools.

Good understanding of social media platforms, digital advertising, and online marketing trends.

Strong communication, coordination, and organisational skills. Basic understanding of campaign targeting, budgets, creatives, and performance metrics (e.g. engagement, leads, CPL).

Self-motivated, detail-oriented, and able to manage multiple projects and deadlines.