Growth Marketing Specialist — Data-Driven & Remote

STARTLab; Kuala Lumpur; Hybrid; MYR 33,000 - 89,000; Full time

Benefits offered by this job

Flexible hours

Remote work allowed

Annual leave

Medical leave

Job summary

STARTLab, a growth marketing agency in Kuala Lumpur, seeks a Digital Marketing Specialist to execute experiments and report on client growth plans. You will work within an account team, reporting to a Senior Strategist, and own the loop: Diagnose → Hypothesise → Test → Compound, handling responsibilities across design, execution, and dashboards.

You will manage paid media across Meta, Google, TikTok, and Shopee where relevant, track key metrics, and contribute to client memos and internal Growth

Qualifications

• Minimum 2 years in a related role (fresh grads welcome).
• Fluent in at least 2 languages: English, Bahasa Melayu, or Mandarin.
• Self-driven, organized, and able to work within deadlines.
• Comfortable with a structured, high-frequency testing process.
• Analytical mindset with comfort handling numbers and dollars.

Responsibilities

• Design and run marketing experiments with the team.
• Manage paid media channels (Meta, Google, TikTok, Shopee).
• Track and optimize channel metrics and flag issues early.
• Contribute to fortnightly reporting and Growth Memo; document test results clearly.
• Manage client and internal stakeholder expectations with regular updates.

Skills

Growth marketing

Analytical thinking

English proficiency

Time management

Tools

Meta Ads

Google Ads

TikTok Ads

Shopee

Job description

STARTLab, a growth marketing agency in Kuala Lumpur, seeks a Digital Marketing Specialist to execute experiments and report on client growth plans. You will work within an account team, reporting to a Senior Strategist, and own the loop: Diagnose → Hypothesise → Test → Compound, handling responsibilities across design, execution, and dashboards.

You will manage paid media across Meta, Google, TikTok, and Shopee where relevant, track key metrics, and contribute to client memos and internal Growth