Digital Marketing Specialist

OpenMinds®; Petaling Jaya; On-site; MYR 33,480 - 55,800; Full time

Job summary

A digital marketing agency is seeking a Digital Marketing Specialist to drive the growth of its brand’s digital presence and increase conversions across online channels. You will implement and optimize digital marketing strategies and manage integrated campaigns across Facebook, LinkedIn, Google, and TikTok. This entry-level position offers an opportunity to learn and grow in a dynamic environment.

Qualifications

• Proven experience managing paid advertising campaigns across digital platforms.
• Ability to set up and optimize tracking tools for accurate analysis.
• Data-driven mindset with experience in analyzing performance metrics.

Responsibilities

• Execute digital marketing strategies to enhance brand visibility and increase conversions.
• Manage integrated ad campaigns across multiple platforms.
• Track and report on marketing performance with actionable insights.

Skills

Experience in digital marketing

Proficiency in tracking & analytics

Strong verbal and analytical skills

Experience in SEO

Project & time-management skills

Proactive problem-solving attitude

Education

Bachelor’s degree in Advertising, Marketing, Communications, or a related field

Tools

Meta Pixel

Google Analytics

TikTok Pixel

Job description

Digital Marketing Specialist at OpenMinds®

As a Digital Marketing Specialist, your primary goal is to drive the growth of the brand’s digital presence, enhance visibility, and increase conversions across online channels.

Job Description

You will implement and optimise digital marketing strategies to attract, engage, and retain consumers. Leveraging tools and techniques, you will contribute to expanding the customer base and increasing online conversions. This role requires a strong appetite to learn, self‑initiative, excellent communication, analytical thinking, teamwork, attitude, and an outgoing personality.

Primary Responsibilities

• Develop and execute digital marketing strategies by managing integrated campaigns across Facebook, LinkedIn, Google, and TikTok, aligning marketing efforts with business objectives, leveraging content, paid marketing, and SEO for organic growth, and collaborating with content, design, and development teams to create high‑quality digital assets.
• Optimize paid performance marketing by strategising, executing, and refining ad campaigns to drive brand awareness, lead generation, and conversions, ensuring precise audience targeting, budget allocation, and ad creative optimisation across multiple platforms while continuously improving cost efficiency and ROI.
• Track, analyse, and report on marketing performance by setting up and managing tracking tools, monitoring key metrics such as CTR, CPC, CPA, and ROAS, conducting A/B testing for campaign optimisation, and providing insightful reports with recommendations.
• Maintain and grow strong relationships with clients, providing strategic recommendations and ensuring campaign success.

Day‑to‑Day Duties

• Plan, execute, and manage integrated digital marketing campaigns across Facebook, LinkedIn, Google, and TikTok while ensuring alignment with business goals and maintaining brand positioning consistency.
• Collaborate with content, design, and development teams to create engaging digital assets, including landing pages, email campaigns, blog posts, and social media ads that enhance campaign performance and audience engagement.
• Leverage SEO strategies to improve organic traffic and website rankings by optimising content, conducting keyword research, and staying updated with search engine algorithm changes.
• Strategise, set up, and optimise paid advertising campaigns on multiple platforms to drive brand awareness, lead generation, and customer acquisition while ensuring effective audience targeting and budget allocation.
• Conduct keyword research and competitor analysis to enhance ad targeting and optimise ad spend, ensuring campaigns remain competitive and cost‑efficient.
• Monitor and adjust campaign performance by analysing KPIs such as CTR, CPC, CPA, ROAS, and conversions, refining bidding strategies, and improving creative assets to maximise ROI.
• Set up and manage tracking tools like Meta Pixel, Google Analytics, TikTok Pixel, and UTM parameters to ensure accurate performance tracking and data‑driven decision‑making.
• Run A/B testing on ad creatives, copy, and landing pages to optimise campaign effectiveness and improve conversion rates.
• Generate and present performance reports with insights and strategic recommendations for continuous marketing optimisation.
• Engage with internal teams and external clients to align marketing strategies with business objectives, provide campaign updates, and offer data‑driven recommendations for improvement.

Qualifications

• Proven experience in digital marketing, managing paid advertising campaigns across Facebook, LinkedIn, Google, and TikTok.
• Proficiency in tracking & analytics, including setting up Meta Pixel, Google Analytics, TikTok Pixel, and other tracking tools.
• Strong verbal and analytical skills to manage client accounts, analyse data, and drive actionable results.
• Experience in SEO, landing pages, and funnel optimisation (bonus skill).
• Data‑driven mindset – ability to analyse performance metrics and optimise campaigns for maximum ROI.
• Excellent project & time‑management skills, with the ability to manage multiple marketing campaigns efficiently.
• Proactive problem‑solving attitude, keen interest in continuously learning and improving.
• Bachelor’s degree in Advertising, Marketing, Communications, or a related field.

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Marketing and Sales

Industries

IT Services and IT Consulting

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