Marketing Executive

Agensi Pekerjaan RecruitFirst Sdn Bhd; Kuala Lumpur; On-site; MYR 40,000 - 52,000; Full time

Job summary

Agensi Pekerjaan RecruitFirst Sdn Bhd is seeking a proactive Marketing Specialist in Kuala Lumpur to develop and execute strategies that boost brand awareness, customer engagement, and business growth.

You will manage digital campaigns across Meta Ads, Google Ads, SEO, and social media, create content for multiple channels, coordinate campaigns and events, and analyze performance to improve ROAS and reports. A Bachelor's degree and 1–2 years in marketing are required.

Qualifications

• Bachelor's Degree in Marketing, Business, Communications, or a related field.

Responsibilities

• Develop and execute marketing strategies to drive brand awareness, customer engagement, and business growth.
• Manage digital marketing campaigns across Meta Ads, Google Ads, SEO, and social media platforms.
• Create marketing content for social media, websites, advertisements, and promotional materials.
• Coordinate marketing events, exhibitions, product launches, and promotional activities.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Collaborate with agencies, media partners, vendors, and influencers for campaign execution.
• Monitor campaign performance, analyze results, and recommend improvements to optimize ROAS.
• Track digital marketing performance and prepare regular reports.
• Perform audience targeting, A/B testing, and campaign optimization.
• Support budget planning, expense monitoring, and cost management.
• Ensure brand consistency across all marketing channels.
• Stay updated on industry trends and marketing best practices.

Skills

Digital marketing

Campaign management

Analytics

Communication

Project management

Education

Bachelor's degree in Marketing/Business/Communications

Tools

GA4

AppsFlyer

Job description

Develop and execute marketing strategies to drive brand awareness, customer engagement, and business growth.

Manage digital marketing campaigns across Meta Ads, Google Ads, SEO, and social media platforms.

Create marketing content for social media, websites, advertisements, and promotional materials.

Coordinate marketing events, exhibitions, product launches, and promotional activities.

Conduct market research and competitor analysis to identify trends and opportunities.

Collaborate with agencies, media partners, vendors, and influencers for campaign execution.

Monitor campaign performance, analyze results, and recommend improvements to optimize ROAS.

Track digital marketing performance and prepare regular reports.

Perform audience targeting, A/B testing, and campaign optimization.

Support budget planning, expense monitoring, and cost management.

Ensure brand consistency across all marketing channels.

Stay updated on industry trends and marketing best practices.

Requirements

Bachelor's Degree in Marketing, Business, Communications, or a related field.

Minimum 1-2 years of experience in marketing, digital marketing, or a related role.

Knowledge of Meta Ads, Google Ads, SEO, and social media marketing.

Experience managing online and offline marketing campaigns.

Familiarity with Google Analytics (GA4), AppsFlyer, or similar analytics tools.

Understanding of market research, campaign analysis, and performance reporting.

Strong communication, organizational, and project management skills.

Analytical, creative, and results-oriented mindset.

Proficient in Microsoft Office and presentation tools.

Experience in FMCG, beauty, skincare, retail, or consumer industries is an advantage.