Digital Marketing Executive

BeNourish.; Kuala Lumpur; On-site; MYR 40,000 - 66,000; Full time

Job summary

BeNourish. is seeking a creative Digital Marketing Executive in Malaysia to grow brand awareness, engagement and online sales through influencer collaborations, affiliate programmes, social media and social commerce.

The role emphasises data-driven decisions and proactive creator partnerships to deliver measurable results. You will manage influencer campaigns, develop affiliate programmes across key platforms, create compelling content for TikTok, Instagram and Facebook, and support e-commerce

Qualifications

• Bachelor's degree or related field required.
• 1–3 years in digital marketing, influencer or social commerce.
• Strong understanding of KOL marketing and affiliate programmes.

Responsibilities

• Identify, engage and manage KOLs, influencers, affiliates and UGC creators.
• Coordinate influencer campaigns, product seeding and partnerships.
• Develop and grow affiliate programmes across TikTok Shop and other platforms.
• Plan, create and publish content across TikTok, Instagram and Facebook.
• Monitor campaign performance and ROI, optimise reach and conversion.

Skills

Influencer marketing

Affiliate marketing

Social media

Content creation

Communication

Education

Bachelor's degree in Marketing / related field

Tools

TikTok

Instagram

Facebook

Shopee

Lazada

Job description

We are looking for a creative and commercially driven Digital Marketing Executive to grow brand awareness, engagement and online sales through influencer marketing, affiliate programmes, social media and social commerce. The ideal candidate is digitally savvy, proactive and able to turn digital trends and creator collaborations into measurable business results.

Key Responsibilities

Influencer & Creator Marketing

• Identify, engage and manage KOLs, influencers, affiliates and UGC creators.
• Build and maintain relationships with content creators to establish brand collaborations.
• Coordinate product seeding, influencer campaigns and creator partnerships.
• Monitor campaign performance and identify opportunities to improve reach and conversion.

Affiliate Marketing & Social Commerce

• Develop and grow affiliate marketing programmes, particularly across TikTok Shop and other relevant platforms.
• Recruit and manage affiliates to drive product awareness and online sales.
• Coordinate group-buy campaigns, creator-led promotions and live-selling activities.
• Monitor affiliate performance, sales contribution and campaign ROI.

Social Media & Digital Campaigns

• Plan, create and publish engaging content across TikTok, Instagram and Facebook.
• Manage social media platforms and community engagement.
• Stay updated on digital trends, competitor activities and content opportunities.
• Support the planning and execution of digital marketing campaigns to drive brand awareness, engagement and traffic.

E-commerce Marketing Support

• Coordinate digital marketing activations and promotional campaigns for key accounts, including Watsons and other e-commerce platforms.
• Support campaign execution, promotional activities and marketing content requirements.
• Track campaign performance and recommend improvements.

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, Business, Communications or a related field.
• 1–3 years of relevant experience in Digital Marketing, Influencer Marketing, Affiliate Marketing or Social Commerce.
• Good understanding of KOL marketing, affiliate programmes, live commerce and UGC campaigns.
• Familiarity with TikTok, Instagram, Facebook, Shopee and Lazada.
• Experience managing TikTok Shop affiliates or influencer collaborations will be an added advantage.
• Strong communication, interpersonal and coordination skills.
• Proactive, resourceful, creative and able to work independently.
• Experience in FMCG, beauty, personal care, healthcare or consumer products is an added advantage.