Social Media Manager [Kajang Area]

Randstad Malaysia; Kajang; On-site; MYR 90,000 - 130,000; Full time

Job summary

Randstad Malaysia is seeking a strategic Social Media & Branding Manager to own the brand identity, multi-channel digital presence, and integrated campaigns across its core automotive divisions.

You will lead creative production, manage paid campaigns on Meta, Google, TikTok, and YouTube, and report data-driven insights to executive leadership. This on-site role requires deep understanding of the local Malaysian market and strong leadership of cross-functional teams.

Qualifications

• 3+ years of demonstrated experience in social media marketing and brand management.
• Strong copywriting in Bahasa Malaysia and English.
• Experience with multi-channel campaigns and content creation.

Responsibilities

• Lead brand direction, tone, visual identity across consumer and corporate touchpoints.
• Formulate and manage social media campaigns across Meta, TikTok, YouTube, LinkedIn, Threads, and REDnote.
• Direct end-to-end creative production and mentor internal design and video teams.
• Plan, implement, and optimize paid campaigns focused on acquisition, leads, and ROAS.
• Monitor trends and translate local culture into timely, brand-aligned content.

Skills

Social media strategy

Brand management

Campaign management

Performance marketing

Team leadership

Education

Bachelor's degree

Tools

Meta Business Suite

Google Ads

Canva

Adobe Creative Suite

Analytics tools

Job description

About the Company

Our client is an established, forward-looking player in the specialized automotive solutions and services sector in Malaysia. Operating across key regulated and public-facing vehicle divisions—including authorized end-of-life vehicle treatment/disposal and expanding vehicle inspection services—the organization delivers structured, sustainable, and reliable automotive solutions to both consumer and commercial markets nationwide.

About the Role

We are seeking a strategic, creative, and performance-driven Social Media & Branding Manager to take ownership of the company's brand identity, multi-channel digital presence, and integrated marketing campaigns across its core operating divisions.

Reporting directly to executive leadership, you will bridge creative storytelling with measurable commercial results. This hands-on leadership role is ideal for an agile marketer with strong visual instincts, team-coordination capabilities, and a deep, intuitive grasp of local consumer behavior and culture in Malaysia.

Key Responsibilities

• Brand Direction & Visual Identity: Lead overall brand positioning, tone of voice, visual standards, and corporate narrative across all consumer and corporate touchpoints.
• Social Media Strategy & Campaign Management: Formulate and execute integrated marketing, event, branding, and P.R. campaigns across Meta (Facebook & Instagram), TikTok, YouTube, LinkedIn, Threads, and REDnote (Xiaohongshu).
• Creative Leadership & Asset Production: Direct end-to-end creative production (graphics, reels, short-form video, copy) while managing and mentoring internal creative team members (designers, video editors, and content creators).
• Paid Advertising & Performance Marketing: Plan, implement, and optimize paid performance campaigns (Meta Ads, Google Ads, TikTok Ads) focused on customer acquisition, lead generation, conversions, and return on ad spend (ROAS).
• Trend Spotting & Content Innovation: Monitor algorithm shifts, emerging social trends, and market conversations; translate local audience behavior and viral cultural moments into timely, brand-aligned content.
• Cross-Division Brand Integration: Lead marketing, positioning, and promotional rollouts across both current core operations and emerging service facilities, including support for corporate on-site activations and media events.
• Reporting & Optimization: Monitor key performance indicators (engagement, reach, audience acquisition, cost per lead, conversion metrics) and provide management with clear data-backed insights and growth recommendations.

Requirements

• Experience: Minimum 3 years of demonstrated experience in social media marketing, brand management, digital advertising, or campaign management. Candidates with strong operational foundations and high leadership potential are welcome to apply.
• Demographic & Market Fluency: Deep, proven understanding of the Malaysian consumer landscape, with particular fluency in reaching and engaging the Malay-speaking demographic market. Familiarity with Chinese-speaking consumer trends is an added advantage.
• Language Proficiency: Strong communication and copywriting capabilities in Bahasa Malaysia and English.
• Technical & Performance Toolkit: Working knowledge of Meta Business Suite, Google Ads, web/social analytics, and modern content/creative software (Canva, Adobe Creative Suite, or mobile video editing tools). Familiarity with AI-assisted creative workflows is a strong plus.
• Work Arrangement: Full commitment to an on-site office arrangement to closely understand technical operations and coordinate directly with cross-functional business units.
• Education & Portfolio: A recognized diploma/degree in Marketing, Mass Communications, Advertising, Business, or equivalent practical experience backed by a strong portfolio demonstrating campaign strategy and measurable results.

skills

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qualifications

-

education

Bachelor Degree