Digital Marketing & Online Sales Executive (Performance Marketing)

HappiSafe AI SDN BHD; Johor Bahru; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Performance-based incentives

EPF, SOCSO, EIS

Direct management exposure

Career development

Team support

Job summary

HAPPI, a growing Malaysian digital insurance and lifestyle platform, seeks a Digital Marketing & Online Sales Executive to turn digital campaigns into paying customers. Based in Johor Bahru, you will plan, execute and optimise paid campaigns across Facebook, Instagram, TikTok, and Google to drive app downloads and memberships.

You will collaborate with CRM, content creators, and internal teams, manage budgets, run A/B tests, and identify new growth channels.

Qualifications

• Diploma/degree in Marketing or related field.
• At least 2 years in digital/performance marketing.
• Experience with Meta, TikTok or Google Ads.
• Strong understanding of online sales funnels and conversion optimisation.
• Able to interpret campaign data and make data-driven decisions.
• Nice to have Canva, CapCut, AI marketing tools.
• Proficient in English and Bahasa Malaysia; Mandarin an advantage.

Responsibilities

• Plan, execute and optimise paid advertising campaigns on Facebook, Instagram, TikTok, Google and other relevant platforms.
• Drive app downloads, member registrations and paid membership conversions.
• Manage advertising budgets and improve cost per acquisition.
• Conduct A/B testing on ads, audiences, creatives and strategies.
• Identify new digital acquisition opportunities and growth channels.
• Develop campaigns to acquire Bronze and Silver paid members.
• Collaborate with CRM to convert enquiries into paying members.
• Develop remarketing and retargeting campaigns.
• Improve customer journeys from ad to app registration and payment.
• Support referral, membership-upgrade and renewal campaigns.

Skills

Meta Ads Manager

TikTok Ads

Google Ads

Customer acquisition

Conversion optimisation

English & Bahasa Malaysia

Education

Diploma in Marketing

Degree in Marketing

Tools

Canva

CapCut

Analytics tools

Job description

HAPPI is a growing Malaysian digital insurance and lifestyle platform that brings protection, membership benefits and lifestyle rewards together in one mobile application.

Through the HAPPI App, members can access insurance products, enjoy membership benefits and earn HAPPIcoins to redeem lifestyle rewards.

With our mobile application fully launched, we are entering our next stage of growth - scaling online customer acquisition, membership sales and digital engagement.

We are looking for a results-driven Digital Marketing & Online Sales Executive who can turn digital marketing campaigns into real paying customers.

Key Responsibilities

• Plan, execute and optimise paid advertising campaigns on Facebook, Instagram, TikTok, Google and other relevant platforms.
• Drive app downloads, member registrations and paid membership conversions.
• Manage advertising budgets and continuously improve cost per acquisition.
• Conduct A/B testing on advertisements, audiences, creatives and conversion strategies.
• Identify new digital acquisition opportunities and growth channels.
• Develop campaigns to acquire new Bronze and Silver paid members.
• Work closely with the CRM team to convert enquiries and registered users into paying members.
• Develop remarketing and retargeting campaigns.
• Improve customer journeys from advertisement to app registration and payment.
• Support referral, membership-upgrade and renewal campaigns.

3. Social Media & Campaign Execution

• Plan and execute conversion-focused social-media campaigns.
• Coordinate with content creators, designers and internal team members to produce effective advertisements.
• Develop marketing messages, promotional content and campaign ideas.
• Support influencer, affiliate and digital collaboration initiatives.
• Ensure marketing materials are accurate and comply with applicable insurance advertising requirements and Company policies.

4. Performance Tracking & Reporting

• Monitor advertising performance, conversion rates and customer-acquisition costs.
• Track marketing performance from advertisement clicks to completed paid membership purchases.
• Prepare weekly reports covering advertising spending, conversions, sales results and campaign improvements.
• Recommend actions to improve conversion efficiency and marketing return on investment.
• Work with the technology team to improve campaign tracking and analytics.

Requirements

• Diploma or Degree in Marketing, Digital Marketing, Business, Communications or a related field.
• Preferably at least 2 years of relevant digital-marketing or performance-marketing experience.
• Practical experience with Meta Ads Manager, TikTok Ads or Google Ads.
• Good understanding of customer acquisition, online sales funnels and conversion optimisation.
• Able to interpret campaign data and make performance-driven decisions.
• Familiarity with Canva, CapCut, AI marketing tools or analytics platforms is an advantage.
• Good communication skills in English and Bahasa Malaysia. Mandarin is an advantage.
• Independent, proactive, creative and comfortable working in a fast-growing startup environment.

Candidates with proven results in paid advertising, e-commerce, app growth, subscriptions or online customer acquisition are strongly encouraged to apply.

What We Offer

• Competitive basic salary with performance-based incentives
• EPF, SOCSO and EIS contributions
• Opportunity to work directly with management on growth initiatives
• Support from internal technology, CRM and operations teams
• Career development and potential progression into digital growth leadership

What Success Looks Like

At HAPPI, we measure marketing success by business outcomes.

Your performance will focus on:

• New paid members acquired
• Customer-acquisition cost
• Campaign profitability and continuous improvement

We value real sales and measurable growth - not just likes, views or followers.

Join HAPPI and help build the next stage of digital membership and insurance growth in Malaysia!