Growth-Driven Digital Marketing & Online Sales Executive

HappiSafe AI SDN BHD; Johor Bahru; On-site; MYR 60,000 - 100,000; Full time

Benefits offered by this job

Performance-based incentives

EPF, SOCSO, EIS

Direct management exposure

Career development

Team support

Job summary

HAPPI, a growing Malaysian digital insurance and lifestyle platform, seeks a Digital Marketing & Online Sales Executive to turn digital campaigns into paying customers. Based in Johor Bahru, you will plan, execute and optimise paid campaigns across Facebook, Instagram, TikTok, and Google to drive app downloads and memberships.

You will collaborate with CRM, content creators, and internal teams, manage budgets, run A/B tests, and identify new growth channels.

Qualifications

• Diploma/degree in Marketing or related field.
• At least 2 years in digital/performance marketing.
• Experience with Meta, TikTok or Google Ads.
• Strong understanding of online sales funnels and conversion optimisation.
• Able to interpret campaign data and make data-driven decisions.
• Nice to have Canva, CapCut, AI marketing tools.
• Proficient in English and Bahasa Malaysia; Mandarin an advantage.

Responsibilities

• Plan, execute and optimise paid advertising campaigns on Facebook, Instagram, TikTok, Google and other relevant platforms.
• Drive app downloads, member registrations and paid membership conversions.
• Manage advertising budgets and improve cost per acquisition.
• Conduct A/B testing on ads, audiences, creatives and strategies.
• Identify new digital acquisition opportunities and growth channels.
• Develop campaigns to acquire Bronze and Silver paid members.
• Collaborate with CRM to convert enquiries into paying members.
• Develop remarketing and retargeting campaigns.
• Improve customer journeys from ad to app registration and payment.
• Support referral, membership-upgrade and renewal campaigns.

Skills

Meta Ads Manager

TikTok Ads

Google Ads

Customer acquisition

Conversion optimisation

English & Bahasa Malaysia

Education

Diploma in Marketing

Degree in Marketing

Tools

Canva

CapCut

Analytics tools

Job description

HAPPI, a growing Malaysian digital insurance and lifestyle platform, seeks a Digital Marketing & Online Sales Executive to turn digital campaigns into paying customers. Based in Johor Bahru, you will plan, execute and optimise paid campaigns across Facebook, Instagram, TikTok, and Google to drive app downloads and memberships.

You will collaborate with CRM, content creators, and internal teams, manage budgets, run A/B tests, and identify new growth channels.