Digital Marketing Lead

HOPPI MALAYSIA SDN.BHD.; Petaling Jaya; On-site; MYR 120,000 - 180,000; Full time

Benefits offered by this job

Flexible & Trust-Based Working Env.

Young & Collaborative Team Culture

Real Ownership & Career Growth

Job summary

Hoppi Malaysia Sdn. Bhd. is seeking an experienced Digital Marketing Lead to drive online revenue growth through performance marketing, Shopify store optimisation, EDM, and CRM.

You will own day-to-day campaign setup, Shopify operations, CRM automation, and website enhancements to improve acquisition, conversion, and retention. The role emphasizes hands-on execution across paid ads, email workflows, and analytics, with collaboration across Growth, Creative, Marketing, and Customer Experience

Qualifications

• Minimum 4–6 years of relevant digital marketing or DTC eCommerce experience.
• Hands-on experience in Meta Ads, Google Ads, TikTok Ads, and performance campaign optimisation.
• Proficiency in Shopify store management, website optimisation, product management, and promotional campaign execution.
• Hands-on experience with Klaviyo or similar EDM/CRM platforms, including email campaigns, customer segmentation, and automation flows.
• Good understanding of eCommerce and digital marketing metrics, including ROAS, CAC, CVR, AOV, LTV and retention rates.
• Strong analytical, commercial and problem-solving skills with the ability to translate data into actionable improvements.
• Ability to independently manage end-to-end digital marketing execution while providing guidance and support to junior team members.

Responsibilities

• Plan, set up, and optimise paid campaigns across Meta, Google, and TikTok.
• Manage budgets, performance and audience targeting to hit revenue targets.
• Oversee Shopify store operations, including product listings, pricing, promotions, and content updates.
• Execute EDM campaigns and lifecycle automations in Klaviyo.
• Analyse campaigns and report on ROAS, CAC, CVR, AOV, and LTV.
• Collaborate cross-functionally with Growth, Creative, Marketing, and CX teams.

Skills

Performance marketing

Shopify

Email marketing

CRM automation

Customer retention

Analytics

Tools

Shopify

Klaviyo

Google Ads

Meta Ads

TikTok Ads

Job description

Hoppi is looking for an experienced, hands-on Digital Marketing Lead to drive online revenue growth through performance marketing, Shopify store optimisation, email marketing (EDM), CRM and customer retention initiatives.

This is an execution-driven role requiring direct involvement in campaign setup, Shopify operations, CRM automation, website optimisation, and performance analysis. You will take ownership of day-to-day execution and continuously identify opportunities to improve customer acquisition, conversion, and retention.

Key Responsibilities

(A) Performance Marketing & Digital Growth

Plan, set up, execute, monitor and optimise paid advertising campaigns across Meta (Facebook & Instagram), Google, TikTok and other relevant digital platforms.

Manage advertising budgets, campaign performance, audience targeting, and creative testing to achieve revenue, ROAS and customer acquisition targets.

Develop and implement digital marketing strategies to improve customer acquisition, conversion and overall online sales performance.

Analyse campaign results and implement improvements to maximise marketing efficiency and return on investment.

(B) Shopify Store Management & Optimisation

Manage day-to-day Shopify store operations, including product listings, pricing, promotions, collections and website content updates.

Execute website updates, landing page development, product launches and promotional campaigns to support online revenue growth.

Implement conversion rate optimisation (CRO) initiatives through A/B testing, user experience improvements and checkout optimisation.

Monitor website performance, including conversion rate (CVR), average order value (AOV), cart abandonment and sales performance.

Work closely with relevant teams to maintain website functionality and enhance the customer shopping experience.

(C) Email Marketing (EDM) & Campaign Execution

Plan, create, set up, and execute email marketing campaigns using Klaviyo or similar CRM platforms.

Handle end-to-end EDM execution, including campaign planning, copywriting, customer segmentation, A/B testing, scheduling and deployment.

Build, manage, and optimise customer lifecycle automation flows, including Welcome, Abandoned Cart, Browse Abandonment, Post-Purchase, Replenishment and Win-Back journeys.

Analyse EDM and CRM performance to improve customer engagement, repeat purchase rates and customer lifetime value (LTV).

(D) DTC Growth & Customer Retention

Drive DTC (.com) revenue growth by optimising the customer journey from acquisition to conversion and retention.

Plan and execute initiatives to improve sales through product bundles, upselling, cross-selling, promotional offers and subscription programmes.

Identify and implement opportunities to increase repeat purchases, customer loyalty and customer lifetime value.

Analyse customer shopping behaviour and implement improvements to conversion and retention performance.

(E) Performance Reporting & Analysis

Monitor and analyse digital marketing performance across paid media, Shopify, EDM and CRM channels.

Track key performance indicators including revenue, ROAS, CAC, CVR, AOV, LTV and customer retention metrics.

Prepare weekly and monthly performance reports, highlighting key insights, campaign results, and improvement opportunities.

Recommend and implement data-driven improvements to enhance marketing effectiveness and revenue growth.

(F) Cross‑Functional Collaboration

Work closely with Growth, Creative, Marketing, and Customer Experience teams to ensure smooth campaign execution.

Coordinate with internal stakeholders and external partners on website updates, promotional activities, and CRM initiatives.

Ensure all website and email marketing content aligns with brand guidelines and business objectives.

Contribute to improving digital marketing workflows, processes, and best practices.

Share technical knowledge, review deliverables, and support team members in improving execution quality and performance.

Job Requirements

Minimum 4–6 years of relevant experience in digital marketing, performance marketing or DTC eCommerce.

Strong hands‑on experience in Meta Ads, Google Ads, TikTok Ads, and performance campaign optimisation.

Proficiency in Shopify store management, website optimisation, product management, and promotional campaign execution.

Hands‑on experience with Klaviyo or similar EDM/CRM platforms, including email campaigns, customer segmentation, and automation flows.

Good understanding of eCommerce and digital marketing metrics, including ROAS, CAC, CVR, AOV, LTV and retention rates.

Strong analytical, commercial and problem‑solving skills with the ability to translate data into actionable improvements.

Ability to independently manage end‑to‑end digital marketing execution while providing guidance and support to junior team members.

Strong organisational skills with the ability to manage multiple campaigns and priorities in a fast‑paced environment.

Detail‑oriented, proactive, and able to manage multiple campaigns and deadlines independently.

Experience in DTC, FMCG, mother and baby care would be an added advantage.

Hoppi is a fast‑growing baby care brand focused on supporting modern parents through thoughtfully designed products and meaningful brand experiences. We connect with young parents at every stage of their parenting journey, delivering solutions that are practical, high‑quality and aligned with real‑life needs.

Hoppi is a fast‑growing baby care brand focused on supporting modern parents through thoughtfully designed products and meaningful brand experiences. We connect with young parents at every stage of their parenting journey, delivering solutions that are practical, high‑quality and aligned with real‑life needs.

Perks and benefits

• Flexible & Trust-Based Working Environment
• Young & Collaborative Team Culture
• Real Ownership & Career Growth