Assistant Growth Marketing Manager

TTRacing; Kuala Lumpur; On-site; MYR 70,000 - 120,000; Full time

Benefits offered by this job

Pit Stop Fund

Medical Insurance (Inpatient & Outpat

Medical Insurance (Inpatient & Outpat)

Job summary

TTRacing is seeking an Assistant Manager, Growth Marketing to scale our ecommerce across Shopify, Shopee, Lazada, TikTok Shop and Amazon. You will own channels end-to-end, stay hands-on, and use AI tools (Claude) to plan, build, and optimise campaigns, creative, and reporting.

You’ll collaborate with ecommerce and marketing teams to grow social following, manage affiliate/KOL programs, and explore new growth channels, including events, with a sharp focus on ROAS and CAC.

Qualifications

• AI-first mindset; Claude experience is a big plus.
• Hands-on with Meta Ads; Google Ads a plus; familiarity with TikTok/Shopee/Lazada/Amazon Ads.
• Experience growing channels like Shopify, Shopee, Lazada, TikTok Shop or Amazon.
• 3–6 years in ecommerce, performance, or growth marketing.
• Experience with affiliate and KOL programs.
• Strong copywriting and AI-assisted content/tools usage (Canva, Adobe).
• GA4 or similar analytics; ROAS, CAC, funnel health.
• Bachelor's in Marketing/Business/Communications or related field.

Responsibilities

• Own ecommerce channels end-to-end across Shopify, Shopee, Lazada, TikTok Shop and Amazon.
• Plan, build, and optimise campaigns, creative briefs, and reporting using AI.
• Manage paid media across Meta, Google, TikTok, Shopee, Lazada and Amazon Ads.
• Develop affiliate and KOL/influencer programs to drive traffic and sales.
• Grow social following and convert awareness into sales.
• Test and optimise creatives, hooks, formats, and landing pages.
• Set up tracking, attribution, dashboards, and funnel performance reporting.
• Explore new growth channels, including events and on-ground activations.
• Collaborate with creative, content, product, and ecommerce teams on launches.

Skills

A/B testing

Copywriting

Social growth

Ownership mindset

Affiliate programs

Education

Bachelor's degree in Marketing/Business/Communications

Tools

GA4

Meta Ads

Google Ads

TikTok Ads

Shopify

Job description

We're looking for an Assistant Manager, Growth Marketing to help grow TTRacing's ecommerce across Shopify, Shopee, Lazada, TikTok Shop, and Amazon, along with our affiliate and KOL partnerships and our social following. You'll own your channels end-to-end and stay hands-on with the work, using AI (Claude is our go-to) to plan, build, and optimise campaigns, creative, and reporting so you can move faster and smarter.

At TTRacing, everyone owns their work, from our newest team members to our seniors, and we all roll up our sleeves to make things happen. You'll have real ownership of your channels, the freedom to experiment, and a supportive team around you. If you love turning ideas into real, measurable growth, you'll feel right at home here.

RESPONSIBILITIES

• Ecommerce Channel Ownership - Grow and own TTRacing's ecommerce channels end-to-end across Shopify (DTC), Shopee, Lazada, TikTok Shop, and Amazon, staying hands-on and keeping an eye on revenue, ROAS, and CAC.
• AI-Powered Marketing Workflow - Use AI tools (Claude is our go-to) day to day to plan, build, and optimise campaigns, copy, creative briefs, audience research, and reporting.
• Paid Media Management - Run paid media across Meta (our main platform), Google, TikTok, Shopee, Lazada, and Amazon Ads, from planning and budgeting to day-to-day optimisation.
• Affiliate & KOL Program Development - Build and grow our affiliate and KOL/influencer program, finding, briefing, and looking after partners who drive traffic and sales.
• Social Growth & Funnel Conversion - Grow our social following and reach at the top of the funnel, and turn that awareness into real sales.
• Creative Testing & Optimisation - Run our creative testing across hooks, angles, formats, and landing pages, using AI to speed up ideas and iterations.
• Tracking, Attribution & Reporting - Set up and maintain our tracking, attribution, and dashboards, and dig into funnel performance across traffic, conversion, and retention.
• New Channel & Event Growth - Explore and launch new growth channels, including on-ground exhibitions and events, to build awareness and grow sales.
• Cross-Functional Collaboration - Work closely with our creative, content, product, and ecommerce teams on launches, marketplace promos, and website improvements.
• Performance Reporting & Team Communication - Share regular performance updates and ideas with the marketing team.

QUALIFICATIONS

• Comfortable using AI in your work: you've used AI tools (Claude is a big plus) to run or improve ads, creative, or marketing workflows. This one really matters to us, since we're an AI-first team.
• Hands-on with Meta Ads (our main platform). Google Ads is a nice-to-have, and any experience with TikTok, Shopee, Lazada, or Amazon Ads is very welcome.
• An ecommerce and marketplace mindset, with experience growing channels like Shopify, Shopee, Lazada, TikTok Shop, and/or Amazon.
• Around 3 to 6 years in ecommerce, performance, or growth marketing, and happy to own and run things end-to-end.
• Experience with affiliate and KOL/influencer programs.
• A knack for growing a social following and turning awareness into sales.
• Comfortable with GA4 (or similar) and the usual metrics like ROAS, CAC, conversion rate, and funnel health.
• Strong copywriting and editing, and happy using AI-assisted content and design tools (Canva, Adobe, etc.).
• Experience with A/B testing and improving conversion rates (CRO).
• A self-starter who enjoys ownership and getting hands-on.
• You connect with our values, especially "Own Your Work." Everyone here takes ownership, whatever their title.
• A Bachelor's degree in Marketing, Business, Communications, or a related field.

COMPANY BENEFITS

• Pit Stop Fund
• Medical Insurance (Inpatient & Outpatient)