Shopify eCommerce Growth Manager (Digital Marketing)

myFirst Tech Sdn Bhd; Johor Bahru; On-site; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Learning & Development

Impactful work

Job summary

myFirst is seeking a growth-focused eCommerce marketer to own Shopify performance across traffic, search visibility, conversions and online revenue. You will drive CRO, paid media, SEO and CRM strategies to deliver profitable growth for our kids and family-oriented brand.

You will collaborate with design, product and influencer teams to build high-converting assets, optimize product content, and implement lifecycle campaigns using Klaviyo or Mailchimp.

Qualifications

• 4+ years of relevant experience in Shopify eCommerce growth, DTC, digital commerce or performance marketing.
• Hands-on Shopify skills: building product listings, collections and landing-page content.
• Strong experience with Google Ads, Meta Ads, SEO, GA4 and Google Search Console; familiarity with GTM is advantageous.
• Experience with Klaviyo or Mailchimp or comparable email/CRM tools, including customer segmentation and automated flows.
• Able to interpret data, spot trends and perform commercial/funnel analysis using spreadsheets and dashboards.
• Experience working cross-functionally with design, video, product and influencer teams.

Responsibilities

• Oversee Shopify store operations: listings, collections, landing pages, promotions and bundles; optimize product copy and images.
• Lead CRO efforts to improve customer journey and optimize conversions, A/B testing, AOV, and checkout abandonment.
• Plan and optimize paid acquisition across Google Ads and Meta Ads, including budgeting and bidding.
• Develop SEO strategy and optimize product/category pages; coordinate SEO-led content.
• Use GA4, Search Console and Shopify analytics to analyze traffic, funnels and campaign results.
• Monitor market trends and competitors to inform growth experiments and plans.
• Drive lifecycle marketing campaigns through Klaviyo or Mailchimp (welcome, abandoned cart, post-purchase, cross-sell, win-back).
• Brief designers and creators for high-converting assets and landing pages; scale successful assets.
• Own growth roadmap, budget recommendations and quarterly reporting on results and actions.

Skills

Shopify growth

DTC marketing

Google Ads

Meta Ads

SEO

GA4

Klaviyo

Data analysis

Cross-functional

Analytics

Tools

Shopify

GTM

Klaviyo

Mailchimp

Google Analytics

Job description

Join myFirst, an international consumer technology brand creating connected products and digital experiences for kids and families. This role combines Shopify ownership, performance marketing, SEO, analytics and growth strategy. You will own Shopify performance—from traffic acquisition and search visibility to website conversion, customer retention and profitable online revenue.

Key responsibilities

• Shopify store operations: launch and maintain product listings, collections, landing pages, promotions and bundles; optimize product copy, images, video, navigation and mobile shopping experience.
• Conversion rate optimization (CRO): improve the customer journey from ad/landing page to product discovery, cart and checkout; run A/B tests and optimize conversion rate, average order value and checkout abandonment.
• Paid acquisition: plan, execute and optimize Google Ads (Search, Shopping, Performance Max and remarketing) and Meta Ads (Facebook/Instagram), including budgeting, targeting, bidding, creative testing and retargeting.
• SEO and keyword strategy: perform technical and on-page SEO reviews; research search intent, keyword trends, rankings and competitor positioning; optimize product/category pages and coordinate SEO-led content.
• Analytics and growth insights: use Google Analytics 4 (GA4), Google Search Console, Shopify analytics, Google Merchant Center and advertising dashboards to analyze traffic, funnel drop-offs, customer behavior and campaign results.
• Market and competitor intelligence: track consumer/search trends, seasonality, competitors' ads, estimated CPC/bidding intensity and emerging opportunities; turn findings into practical experiments and growth plans.
• CRM and lifecycle marketing: create and optimize campaigns and automations through Klaviyo, Mailchimp or similar platforms (welcome, abandoned cart, post-purchase, cross-sell, win-back and launches).
• Creative and influencer collaboration: brief designers, video creators and KOL/UGC partners on high-converting hooks, ad formats, product benefits and landing-page content; test and scale effective assets.
• Commercial planning and reporting: own a prioritized growth roadmap, recommend channel budgets, report results and explain what changed, why it changed and what action comes next.

About you

• 4+ years of relevant experience in Shopify eCommerce growth, DTC, digital commerce or performance marketing, with a proven record of improving online sales.
• Hands-on Shopify skills: comfortable independently building product listings, collections, campaigns and landing-page content.
• Strong practical experience with Google Ads, Meta Ads, SEO, GA4 and Google Search Console; familiarity with GTM, conversion tracking and attribution is advantageous.
• Experience with Klaviyo, Mailchimp or comparable email/CRM tools, including customer segmentation and automated flows.
• Confident interpreting data, spotting trends and performing commercial/funnel analysis using spreadsheets and marketing dashboards.
• Able to work cross-functionally with design, video, product and influencer teams; strong communication, prioritization and ownership.
• Experience in consumer electronics, family/kids products, subscriptions or international DTC brands is an advantage.

About us

myFirst is an international consumer technology brand creating connected products and digital experiences for kids and families.

About myFirst

myFirst is a trailblazing company dedicated to enhancing the interaction between children and technology. Founded by a passionate father who understand the importance of safe and educational tech products for kids, myFirst has been at the forefront of innovation since its inception in 2018. We're driven by a mission to create a bridge between technology and traditional play, giving kids a head start in the digital age.

Mission & Vision

myFirst envisions to redesign the way kids learn and play, in hopes of creating a community where children can grow up with technology safely introduced in their lives before they get in touch with the challenges of the adult tech world.

Working Culture at myFirst

• Innovation: We foster a culture of creativity, where fresh ideas are celebrated.
• Collaboration: Teamwork is at the core of our success, with open communication and mutual support.
• Professional Growth: We encourage personal and professional development for all team members.

Benefits of Working at myFirst

• Competitive Compensation: We offer competitive salaries and benefits to attract top talent.
• Learning and Development: Continuous learning is encouraged, with opportunities for skill enhancement.
• Impactful Work: Join a company that's making a real difference in children's lives.

Promotion Opportunities at myFirst

We're dedicated to the growth and advancement of our employees. At myFirst, you'll find a clear path for career progression, regular performance evaluations, and a commitment to helping you reach your professional goals.