Marketing Manager (Digital)

BC LUX SDN BHD; Selangor; On-site; MYR 120,000 - 180,000; Full time

Job summary

BC LUX SDN BHD is seeking a strategic, creative Marketing Manager to lead our digital marketing initiatives and brand growth in Malaysia. You will develop and execute integrated marketing strategies, manage digital advertising campaigns, and drive customer acquisition across organic and paid channels.

The role requires leadership, analytics, and hands-on experience with Meta, Xiaohongshu, and TikTok marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or related field.
• Minimum 5 years of relevant marketing experience, with at least 2 years in a supervisory or managerial role.
• Proven experience developing and executing successful digital marketing strategies.
• Hands-on experience managing Meta Ads, Xiaohongshu (RED) Ads, and TikTok Ads with measurable business results.
• Strong knowledge of social media marketing, paid advertising, content marketing, and digital analytics.
• Proficiency in Meta Ads Manager, TikTok Ads Manager, and Xiaohongshu advertising platform.
• Experience with Google Analytics, Meta Pixel, TikTok Pixel, or similar tracking and analytics tools.
• Excellent project management, leadership, communication, and stakeholder management skills.
• Fluent in Mandarin; proficiency in English and/or Bahasa Malaysia is an added advantage.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the company’s business objectives.
• Plan and manage annual marketing calendars, campaigns, and promotional activities.
• Strengthen brand awareness, positioning, and customer engagement across all digital channels.
• Monitor market trends, customer insights, and competitor activities to identify growth opportunities.
• Manage the marketing budget and ensure effective allocation of resources to maximize ROI.
• Oversee the company’s digital presence across Instagram, Facebook, Xiaohongshu (RED), and TikTok.
• Develop content strategies and manage content calendars to ensure consistent brand messaging.
• Lead the creation of engaging digital content, including posts, videos, reels, stories, and promotional campaigns.
• Monitor platform performance and implement strategies to increase reach, engagement, and conversions.
• Plan, execute, manage, and optimize paid advertising campaigns across Meta Ads Manager, Xiaohongshu Ads, and TikTok Ads Manager.
• Manage advertising budgets and ensure campaigns deliver strong ROI and meet business objectives.
• Develop audience targeting strategies, retargeting campaigns, A/B testing, and conversion optimization initiatives.
• Monitor campaign performance using metrics like CPC, CPM, CTR, CPA, ROAS, and conversions.
• Prepare regular campaign performance reports and optimize strategies based on data.
• Stay updated on platform algorithms, policies, and best practices.
• Lead the planning and execution of integrated marketing campaigns, product launches, seasonal promotions, and brand initiatives.
• Manage relationships with creative agencies, designers, photographers, videographers, influencers, and KOLs.
• Identify and collaborate with suitable influencers to increase brand exposure and sales.
• Measure campaign and influencer performance to ensure objectives are achieved.
• Analyze marketing and advertising performance using analytics tools and prepare management reports.
• Track KPIs, CAC, campaign effectiveness, and overall marketing ROI.
• Make data-driven recommendations to improve performance and engagement.
• Lead the marketing team and collaborate with Sales, Operations, Product, and external partners.

Skills

Strategic thinking

Creative mindset

Leadership

Analytics

Social media marketing

Paid advertising

Content marketing

Project management

Education

Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field

Tools

Meta Ads Manager

TikTok Ads Manager

Xiaohongshu Ads

Google Analytics

Meta Pixel

TikTok Pixel

Job description

Jora Malaysia will close on 16th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

We are seeking a strategic, creative, and results-driven Marketing Manager to lead the company's digital marketing initiatives and brand growth. The successful candidate will be responsible for developing and executing integrated marketing strategies, managing digital advertising campaigns, overseeing social media platforms, and driving customer acquisition through both organic and paid channels. This role requires strong leadership, analytical skills, and hands‑on experience with Meta, Xiaohongshu (RED), and TikTok marketing.

Position Summary

We are seeking a strategic, creative, and results-driven Marketing Manager to lead the company's digital marketing initiatives and brand growth. The successful candidate will be responsible for developing and executing integrated marketing strategies, managing digital advertising campaigns, overseeing social media platforms, and driving customer acquisition through both organic and paid channels. This role requires strong leadership, analytical skills, and hands‑on experience with Meta, Xiaohongshu (RED), and TikTok marketing.

Key Responsibilities

Marketing Strategy & Brand Management

• Develop and implement comprehensive marketing strategies aligned with the company's business objectives.
• Plan and manage annual marketing calendars, campaigns, and promotional activities.
• Strengthen brand awareness, positioning, and customer engagement across all digital channels.
• Monitor market trends, customer insights, and competitor activities to identify growth opportunities.
• Manage the marketing budget and ensure effective allocation of resources to maximize ROI.

Digital Marketing & Social Media

• Oversee the company's digital presence across Instagram, Facebook, Xiaohongshu (RED), and TikTok.
• Develop content strategies and manage content calendars to ensure consistent brand messaging.
• Lead the creation of engaging digital content, including posts, videos, reels, stories, and promotional campaigns.
• Monitor platform performance and implement strategies to increase reach, engagement, and conversions.

Paid Digital Advertising

• Plan, execute, manage, and optimize paid advertising campaigns across:
• Meta Ads Manager (Facebook & Instagram)
• Xiaohongshu (RED) Ads
• TikTok Ads Manager
• Manage advertising budgets and ensure campaigns deliver strong ROI and meet business objectives.
• Develop audience targeting strategies, retargeting campaigns, A/B testing, and conversion optimization initiatives.
• Monitor campaign performance using key metrics including CPC, CPM, CTR, CPA, ROAS, and conversion rates.
• Prepare regular campaign performance reports and recommend optimization strategies based on data and insights.
• Stay updated on platform algorithms, advertising policies, and digital marketing best practices.

Content, Campaign & KOL Management

• Lead the planning and execution of integrated marketing campaigns, product launches, seasonal promotions, and brand initiatives.
• Manage relationships with creative agencies, designers, photographers, videographers, influencers, and KOLs.
• Identify and collaborate with suitable influencers and content creators to increase brand exposure and sales.
• Measure campaign and influencer performance to ensure marketing objectives are achieved.

Analytics & Performance

• Analyze marketing and advertising performance using analytics tools and prepare management reports.
• Track KPIs, customer acquisition costs, campaign effectiveness, and overall marketing ROI.
• Make data-driven recommendations to improve marketing performance and customer engagement.

Leadership & Cross-functional Collaboration

• Lead and mentor the marketing team while fostering a collaborative and high-performance culture.
• Work closely with Sales, Operations, Product, and external partners to ensure successful campaign execution.
• Manage relationships with marketing agencies, media partners, and vendors where applicable.

Additional Responsibilities

• Perform any other ad‑hoc duties and responsibilities as assigned by Management from time to time.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• Minimum 5 years of relevant marketing experience, with at least 2 years in a supervisory or managerial role.
• Proven experience developing and executing successful digital marketing strategies.
• Hands‑on experience managing Meta Ads, Xiaohongshu (RED) Ads, and TikTok Ads with measurable business results.
• Strong knowledge of social media marketing, paid advertising, content marketing, and digital analytics.
• Proficiency in Meta Ads Manager, TikTok Ads Manager, and Xiaohongshu advertising platform.
• Experience with Google Analytics, Meta Pixel, TikTok Pixel, or similar tracking and analytics tools.
• Excellent project management, leadership, communication, and stakeholder management skills.
• Strong analytical mindset with the ability to interpret campaign data and optimize performance.
• Fluent in Mandarin; proficiency in English and/or Bahasa Malaysia is an added advantage.