Digital Marketing Executive / Specialist

TOSOUL INTERNATIONAL ACADEMY SDN. BHD.; Kepong; On-site; MYR 60,000 - 90,000; Full time

Job summary

Tosoul International Academy Sdn Bhd in Kuala Lumpur is seeking a Digital Marketing Executive / Specialist to drive lead generation, sales growth, and brand awareness across key digital channels. You will plan, execute and optimise campaigns on Facebook, Instagram and Xiaohongshu, manage budgets, create video content, and report on performance while supporting events and travel as needed.

A strong portfolio in Chinese language markets, proficiency in CapCut/Jianying/Canva, and a data-driven

Qualifications

• Candidates must have full working rights in Malaysia.
• Experience with Facebook Ads Manager and/or Xiaohongshu advertising preferred.
• Proficiency in video editing and design tools CapCut, Jianying, Canva or equivalent.

Responsibilities

• Plan, execute and optimise advertising campaigns across Facebook, Instagram and Xiaohongshu (RED) and other digital channels.
• Manage advertising budgets and monitor performance to maximise ROI and lead generation.
• Create engaging content including short-form videos, graphics and copy for social media.
• Perform basic video editing and graphic design using CapCut, Jianying and Canva.
• Track, analyse and report digital marketing metrics and provide insights.
• Collaborate on marketing strategies, campaign planning and brand direction.
• Support offline events, photo/video shoots, exhibitions and roadshows when required, including travel.
• Stay updated on digital marketing trends, platform algorithm changes, and emerging tools to keep strategies competitive.

Skills

Facebook Ads Manager

Xiaohongshu advertising

Video editing

Graphic design

Copywriting

Data analysis

Campaign optimization

Tools

CapCut

Jianying

Canva

Job description

Digital Marketing Executive / Specialist

Tosoul International Academy Sdn Bhd is a professional training academy based in Kuala Lumpur, specialising in bone alignment and therapy education. We are expanding our digital presence and looking for a passionate Digital Marketing talent to drive lead generation, sales growth, and brand awareness across key digital channels.

Key responsibilities

Plan, execute, and optimise advertising campaigns on Facebook, Instagram, and Xiaohongshu (RED), as well as other relevant digital channels

Manage advertising budgets and continuously monitor campaign performance to maximise ROI and lead generation

Create engaging content including short-form videos, graphics, and copywriting for social media platforms

Perform basic video editing and graphic design using tools such as CapCut, Jianying, and Canva

Track, analyse, and report on digital marketing metrics; provide insights and recommendations

Collaborate on marketing strategies, campaign planning, and brand direction

Support offline events, photo/video shoots, exhibitions, and roadshows when required, including occasional travel

Stay updated on digital marketing trends, platform algorithm changes, and emerging tools to keep strategies competitive

About you

Candidates with full working rights for Malaysia

Hands-on experience with Facebook Ads Manager and/or Xiaohongshu advertising is highly preferred

Proficiency in video editing and design tools (CapCut, Jianying, Canva, or equivalent)

Data-driven mindset with the ability to analyse campaign performance and optimise accordingly

Independent, creative, and able to communicate effectively with the Director and team

Able to handle pressure, multitask, and meet deadlines

Language: Chinese (priority), English, and Bahasa Malaysia

A portfolio or case study showcasing past digital marketing work is a strong advantage

Fast decision-making and high visibility

Opportunity to work across multiple digital platforms and build a diverse portfolio

Travel and event exposure (exhibitions, shoots, roadshows)