Brand Executive - FMCG MNC

Randstad Malaysia; Kuala Lumpur; On-site; MYR 36,000 - 60,000; Full time

Job summary

Randstad Malaysia is seeking a Brand Executive in Kuala Lumpur to drive brand growth, consumer engagement, and campaign execution. You will work closely with the Brand Manager to support 360° brand strategies, new product activations, and overall portfolio performance in a fast-paced FMCG environment.

The role requires a Bachelor’s Degree and 1–3 years of brand management experience in FMCG or advertising. Strong analytical skills, Excel/PowerPoint proficiency, and excellent communication are

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
• 1–3 years of brand management experience in FMCG or advertising agencies handling consumer goods.
• Strong passion for brand building and consumer product strategy.
• Solid analytical capability with proficiency in Microsoft Office (Excel and PowerPoint).
• Excellent communication, presentation, and cross-functional coordination skills.

Responsibilities

• Support the planning and execution of integrated brand campaigns across ATL, BTL, digital, and PR channels.
• Assist with new product development (NPD), packaging updates, and go-to-market execution plans.
• Analyze market trends, competitor activities, and consumer insights to deliver actionable brand growth recommendations.
• Monitor A&P budget allocations and track campaign ROI and business performance.
• Coordinate with internal cross-functional teams and external agency partners to ensure timely campaign rollouts.

Education

Bachelor Degree

Job description

Brand Executive

Location: Kuala Lumpur, Malaysia

Employment Type: Full-time

About the Company

Our client is a global FMCG MNC and market leader in the food FMCG industry. Renowned for its product quality and continuous innovation, the company holds a strong commercial presence across regional and global markets. They offer a dynamic environment dedicated to nurturing talent and developing future brand leaders.

About the Role

As a Brand Executive, you will play a key role in driving brand growth, consumer engagement, and campaign execution. Working closely with the Brand Manager, you will support 360° brand strategies, new product activations, and overall portfolio performance within a fast-paced FMCG environment.

Key Responsibilities

• Support the planning and execution of integrated brand campaigns across ATL, BTL, digital, and P.R. channels.
• Assist with new product development (NPD), packaging updates, and go-to-market execution plans.
• Analyze market trends, competitor activities, and consumer insights to deliver actionable brand growth recommendations.
• Monitor A&P budget allocations and track campaign ROI and business performance.
• Coordinate with internal cross-functional teams and external agency partners (creative, media, P.R.) to ensure timely campaign rollouts.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
• 1 to 3 years of brand management experience in FMCG or advertising agencies handling consumer goods.
• Strong passion for brand building and consumer product strategy.
• Solid analytical capability with proficiency in Microsoft Office (Excel and PowerPoint).
• Excellent communication, presentation, and cross-functional coordination skills.

skills

no additional skills required

qualifications

no additional qualifications required

education

Bachelor Degree