Digital Marketing Executive ( Chinese Speaker )

WOW PEOPLE SDN. BHD.; Kuala Lumpur; On-site; MYR 40,000 - 72,000; Full time

Job summary

WOW PEOPLE SDN. BHD. in Kuala Lumpur seeks a Digital Marketing Executive (Chinese Speaker) to manage social media across major platforms, craft engaging content, and execute strategies that align with brand objectives.

You will plan monthly content calendars, collaborate with creative teams, and monitor performance to optimise reach and engagement. Fluency in Mandarin and English is required, with Bahasa Malaysia an added advantage.

Qualifications

• Diploma or Bachelor’s degree in Marketing, Mass Communication, Advertising, Digital Media, or related field.
• 1-2 years minimum experience in social media management, content marketing, or digital marketing.
• Experience in digital entertainment or online media is advantageous.
• Strong understanding of social media platforms, content strategies, and online communities.

Responsibilities

• Manage and maintain social media accounts across Facebook, Instagram, TikTok, Telegram and other platforms.
• Develop and execute social media strategies aligned with brand positioning and business objectives.
• Plan, schedule, publish, and monitor content across assigned channels.
• Maintain consistent brand identity, messaging, and visual presentation.
• Collaborate with designers, video editors, and creative teams to produce high-quality digital content.
• Prepare creative briefs for visuals, short-form videos, animations, and digital campaigns.
• Monitor audience engagement and coordinate with customer support when needed.

Skills

Social media management

Content creation

Copywriting

Campaign planning

Analytics

Team collaboration

Mandarin language

English language

Education

Diploma/Bachelor in Marketing/Communications

Tools

Meta Business Suite

Canva

Google Workspace

Social media analytics tools

Job description

Digital Marketing Executive ( Chinese Speaker )

Manage and maintain social media accounts across Facebook, Instagram, TikTok, Telegram, and other relevant platforms.

Develop and execute social media strategies aligned with brand positioning and business objectives.

Plan, schedule, publish, and monitor content across assigned social media channels.

Maintain consistent brand identity, messaging, and visual presentation.

Stay updated with platform developments, digital entertainment trends, and audience behaviour.

Develop monthly content calendars, content pillars, and creative concepts.

Create engaging content ideas tailored to different audience segments.

Collaborate with designers, video editors, and creative teams to produce high-quality digital content.

Prepare creative briefs for social media visuals, short-form videos, animations, and digital campaigns.

Identify emerging trends and opportunities to improve content relevance and engagement.

3. Copywriting & Content Development

Write engaging social media captions, headlines, campaign messages, and digital content.

Adapt communication styles and tone of voice according to brand guidelines.

Develop clear and engaging content for social media posts, stories, and short-form videos.

Review and proofread content to maintain accuracy, consistency, and professionalism.

Ensure all published content complies with applicable regulations, responsible standards, and platform policies.

4. Industry & Competitor Analysis

Monitor industry developments, emerging trends, and competitor positioning within the digital entertainment sector.

Conduct competitor research and analyse publicly available marketing activities.

Identify content opportunities based on audience interests and industry trends.

Prepare competitor analysis reports and recommend content improvements.

Monitor trends in digital products, online entertainment, and relevant sporting events.

5. Community Management

Monitor audience engagement, comments, and enquiries across social media platforms.

Support community engagement initiatives and maintain professional communication.

Coordinate with Customer Support and relevant departments when necessary.

Identify audience feedback, recurring concerns, and opportunities to improve communication.

Maintain appropriate moderation standards and maintain sensitive issues.

6. Marketing Campaign Coordination

Support the planning and execution of approved digital marketing campaigns.

Coordinate with Marketing, Design, Content, and Operations teams to ensure timely campaign delivery.

Monitor campaign timelines and maintain accurate content schedules.

Prepare campaign briefs and coordinate required creative deliverables.

Ensure marketing communications follow applicable legal requirements, restrictions, and advertising platform policies.

7. Social Media Analytics & Reporting

Monitor social media performance, including reach, impressions, engagement, follower growth, and audience activity.

Analyse content performance and identify opportunities for improvement.

Prepare weekly and monthly performance reports.

Recommend content optimisation strategies based on performance data and audience feedback.

Track content delivery, campaign execution, and overall channel performance.

Job Requirements

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Advertising, Digital Media, or a related field.
• Minimum 1-2 years of experience in social media management, content marketing, or digital marketing.
• Previous experience in the digital entertainment or online media industry is a strong advantage.
• Good understanding of social media platforms, content strategies, and online communities.
• Strong copywriting, communication, and creative thinking skills.
• Familiarity with Meta Business Suite, Canva, Google Workspace, and social media analytics tools.
• Ability to develop engaging content ideas and coordinate with creative teams.
• Good analytical skills with the ability to interpret social media performance data.
• Strong organisational skills and ability to manage multiple tasks and deadlines.
• Good command of English and Mandarin; Bahasa Malaysia is an added advantage.
• Understanding of industry regulations, ethical marketing practices, and social media platform content policies is an advantage.

What We're Looking For

• Creative, proactive, and highly adaptable.
• Strong awareness of social media and digital entertainment trends.
• Excellent attention to detail and problem-solving abilities.
• Ability to work independently and collaborate with different teams.
• Responsible, organised, and results-oriented.
• Strong sense of ownership and accountability.
• Willingness to learn, experiment, and continuously improve.
• Ability to work effectively in a fast-paced environment.