Digital Marketing Executive

UpGrowth HR Sdn. Bhd.; Kuala Lumpur; On-site; MYR 48,000 - 78,000; Full time

Job summary

UpGrowth HR Sdn. Bhd. is seeking a Digital Marketing Executive to plan, execute, and optimize the company’s digital marketing initiatives. You will work across channels to increase brand awareness, engage customers, generate leads, and support sales efforts.

Collaborate with the creative team to produce content and campaigns, monitor performance with analytics tools, and identify opportunities to improve ROI and overall marketing effectiveness.

Qualifications

• Minimum 2 years of digital marketing experience.
• Degree/Diploma in Marketing or related field.
• Strong understanding of digital channels (SEO, SEM, email, content, paid ads).
• Familiarity with Meta Ads Manager, Google Analytics, Google Ads is a plus.

Responsibilities

• Plan, execute, and manage digital marketing campaigns across multiple channels, including social media and search engines.
• Develop and implement marketing strategies to increase brand awareness, customer engagement, lead generation, and sales conversions.
• Collaborate with the creative team to produce engaging marketing content, advertisements, and promotional materials aligned with the company branding.
• Monitor, analyze, and optimize campaign performance using digital marketing tools and analytics to improve ROI and achieve business objectives.
• Manage digital advertising campaigns, including audience targeting, budget allocation, A/B testing, and campaign optimization across relevant platforms.
• Conduct market research and competitor analysis to identify industry trends, customer insights, and marketing opportunities.
• Prepare marketing performance reports, provide actionable recommendations to management, and support planning and execution of product launches, promotions, and other marketing initiatives.

Skills

Digital marketing

Social media marketing

Analytics

Communication

Project management

Education

Degree/Diploma in Marketing, Business Administration, Communications, or a related field

Tools

Meta Ads Manager

Google Analytics

Google Ads

Job description

Job Overview:

The Digital Marketing Executive is responsible for planning, executing, and optimizing the company’s digital marketing initiatives to increase brand awareness, customer engagement, lead generation, and sales. This role manages various digital marketing channels, collaborates with the creative team to develop marketing campaigns, analyses campaign performance, and identifies opportunities to improve overall marketing effectiveness.

Job Responsibilities:

• Plan, execute, and manage digital marketing campaigns across multiple channels, including social media, search engines.

• Develop and implement marketing strategies to increase brand awareness, customer engagement, lead generation, and sales conversions.

• Collaborate with the creative team to produce engaging marketing content, advertisements, and promotional materials aligned with the company’s branding.

• Monitor, analyze, and optimize campaign performance using digital marketing tools and analytics to improve ROI and achieve business objectives.

• Manage digital advertising campaigns, including audience targeting, budget allocation, A/B testing, and campaign optimization across relevant platforms.

• Conduct market research and competitor analysis to identify industry trends, customer insights, and marketing opportunities.

• Prepare marketing performance reports, provide actionable recommendations to management, and support the planning and execution of product launches, promotions, and other marketing initiatives.

Job Requirements:

• Degree/Diploma in Marketing, Business Administration, Communications, or a related field.

• Minimum 2 years of experience in digital marketing, social media marketing, or a related role.

• Good understanding of digital marketing channels, including social media, SEO, SEM, email marketing, content marketing, and paid advertising.

• Familiarity with digital marketing tools such as Meta Ads Manager, Google Analytics, Google Ads, or similar platforms is an added advantage.

• Strong analytical, communication, organizational, and problem-solving skills with a data-driven mindset.

• Able to work independently, manage multiple projects simultaneously, and collaborate effectively with cross-functional teams.