Digital Marketing Executive

WJ Digital SDN.BHD.; Kuala Lumpur; On-site; MYR 50,000 - 67,000; Full time

Job summary

WJ Digital SDN.BHD. in Kuala Lumpur is seeking a Digital Marketing Executive to promote our AI software products and grow our user base.

You will focus on digital advertising, user acquisition, marketing analytics and conversion optimisation, and work with product, design and engineering teams to continuously improve marketing performance and user conversion. The role requires 2–4 years of hands-on digital marketing experience, knowledge of Meta/Google/TikTok ads, and strong data-driven decision

Qualifications

• Bachelor's degree in Marketing/Business/Communications or related field.
• 2–4 years hands-on digital marketing experience.
• Experience managing paid advertising campaigns on Meta/Google/TikTok.
• Strong understanding of digital user acquisition and conversion funnels.
• Ability to analyse campaign data and make optimisation decisions.
• Familiar with CPC, CPM, CTR, CPA, CAC and conversion rate.
• Experience with Google Analytics, Google Tag Manager, Meta Pixel preferred.
• Excel or Google Sheets for marketing analysis.
• Coordinate advertising copy, creatives and landing pages.
• Good command of English; Mandarin is an advantage.

Responsibilities

• Digital Advertising: plan, launch and manage paid campaigns across Meta, Google, TikTok and other channels.
• User Acquisition & Growth: develop plans to acquire users and improve funnel efficiency.
• Marketing Analytics: track metrics, prepare performance reports and optimise campaigns.
• Content & Creative: coordinate ads, visuals, and landing pages and test variations.

Job description

WJ Digital is an AI research and application company founded in Kuala Lumpur, Malaysia, with team members across Malaysia, Singapore and Vietnam. Our Kuala Lumpur office is located at Menara Bank Pembangunan, Plaza Conlay.

Our mission is to make AI a practical productivity tool for everyone. We develop AI products and infrastructure that make advanced AI easier for individuals and businesses to use.

Our current work focuses on AI model aggregation and intelligent routing, AI-powered marketing automation, and technology-enabled investment and business development.

We are a small, AI-native team that uses AI extensively across product development, marketing and operations. Our core team has extensive entrepreneurial experience. Companies previously founded by team members built digital platforms serving more than 120 million users, with annual transaction volume exceeding RMB 1 trillion.

The above operating results and investment history relate to companies previously founded by members of our team and are independent of WJ Digital.

Location: Kuala Lumpur City Centre
Employment Type: Full-time
Salary: RM4,500 – RM6,000 per month

About the Role

We are looking for a Digital Marketing Executive to promote our AI software products and help grow our user base.

The role focuses on digital advertising, user acquisition, marketing analytics and conversion optimisation.

You will be responsible not only for running online advertisements, but also for understanding the complete customer journey — from advertisement and landing page to registration, product usage and payment.

You will work closely with our product, design and engineering teams to continuously improve marketing performance and user conversion.

Key Responsibilities

Digital Advertising

• Plan, launch and manage paid digital advertising campaigns.
• Manage advertising platforms such as Meta Ads, Google Ads, TikTok Ads and other relevant channels.
• Set campaign objectives, audiences, budgets and advertising strategies.
• Monitor campaign performance and continuously optimise results.
• Test different advertising creatives, copy, audiences and campaign settings.
• Control advertising costs and improve user acquisition efficiency.

User Acquisition & Growth

• Develop and execute digital marketing plans to acquire new users.
• Understand target users and identify effective acquisition channels.
• Analyse performance across different markets, audiences and channels.
• Improve the quality and cost efficiency of acquired users.
• Research and test new marketing channels and growth opportunities.
• Understand the complete conversion journey from advertising to website or app, registration, product activation and payment.
• Monitor conversion rates at different stages of the marketing funnel.
• Identify where potential users drop off and determine possible causes.
• Work with product, design and engineering teams to improve conversion.
• Conduct A/B testing on landing pages, advertising messages, creatives and user journeys.
• Improve conversion from visitors to registered, active and paying users.

Marketing Analytics

• Track and analyse digital marketing and user acquisition performance.
• Monitor key metrics such as CPC, CPM, CTR, CPA, CAC and conversion rate.
• Prepare regular marketing performance reports.
• Use data to identify problems and optimisation opportunities.
• Use analytics and tracking tools to understand user behaviour.
• Work with the engineering team to ensure advertising and conversion tracking is implemented correctly.

Content & Creative

• Prepare or coordinate advertising copy, images, videos and other marketing materials.
• Work with designers and content creators on advertising creatives.
• Test different messages and creative formats.
• Adapt marketing content for different audiences and markets.
• Use AI tools and other marketing tools to improve working efficiency.
• Work closely with product, engineering and design teams.
• Understand the product, target users and key selling points.
• Provide marketing data and user feedback to the product team.
• Support product launches and promotional campaigns.
• Recommend improvements based on marketing and user behaviour data.

Requirements

• Diploma or Bachelor's Degree in Marketing, Business, Communications or a related field.
• 2–4 years of hands‑on digital marketing experience.
• Practical experience managing paid advertising campaigns.
• Experience with Meta Ads, Google Ads, TikTok Ads or similar platforms.
• Good understanding of digital user acquisition and conversion funnels.
• Able to analyse campaign data and make optimisation decisions.
• Familiar with metrics such as CPC, CPM, CTR, CPA, CAC and conversion rate.
• Experience with Google Analytics, Google Tag Manager, Meta Pixel or similar tools is preferred.
• Comfortable using Excel or Google Sheets for marketing analysis.
• Able to coordinate advertising copy, creatives and landing pages.
• Good command of English.
• Mandarin proficiency is an advantage for regional communication and China‑market campaigns.
• Responsible, proactive and able to work independently.

Preferred Experience

• Experience marketing software, SaaS, mobile apps or subscription products.
• Experience with landing page optimisation and A/B testing.
• Experience with app marketing or mobile attribution platforms.
• Experience with Chinese digital advertising platforms is an advantage.
• Experience using AI tools for marketing content, campaign optimisation or data analysis.