Digital Marketing Executive

YONNY BRAND MANAGEMENT (MY) SDN. BHD.; Kuala Lumpur; Vor Ort; MYR 33.000 - 61.000; Vollzeit

Zusammenfassung

YONNY BRAND MANAGEMENT (MY) SDN. BHD. is seeking a Digital Marketing Executive in Kuala Lumpur to manage franchise enquiries from campaigns and social channels.

You will proactively contact prospects via phone, WhatsApp, and email, screen interests and investment budgets, and qualify leads for the Franchise Business Development team. The role requires strong communication in English and Bahasa Malaysia, with Mandarin as an added advantage.

Qualifikationen

• Diploma or Bachelor's Degree in Marketing, Business Administration, Communications or related discipline.
• At least 1 year in customer service, telesales, lead management or related fields; fresh graduates encouraged.

Aufgaben

• Manage and respond to incoming franchise enquiries from marketing campaigns and channels.
• Proactively contact potential franchisees via phone, WhatsApp, email and other platforms.
• Screen prospects to understand interests, investment budgets, locations and readiness to invest.
• Qualify leads based on established criteria and transfer to Franchise Business Development team.
• Maintain accurate lead information in CRM and monitor follow-up and qualification progress.
• Prepare regular reports on lead enquiries, qualified leads and handover performance.
• Coordinate with Business Development to ensure smooth lead transitions and timely responses.

Kenntnisse

Customer communication

Bahasa Malaysia

English language

Mandarin (advantage)

CRM familiarity

Microsoft Excel

Ausbildung

Diploma or Bachelor's in Marketing/Business Admin/Communications

Tools

CRM systems

Excel

Google Sheets

Jobbeschreibung

Manage and respond to incoming franchise enquiries from digital marketing campaigns, social media, websites, WhatsApp and other channels.

Proactively contact potential franchisees via phone calls, WhatsApp, email and other communication platforms.

Conduct initial screening to understand prospects' business interests, investment budgets, preferred locations and readiness to invest.

Assess and qualify potential franchise leads based on established criteria.

Follow up with interested prospects to maintain engagement and identify potential business opportunities.

2. Enquiry Management

Provide accurate and professional responses to general franchise-related enquiries.

Share basic information about the franchise concept, investment requirements and application process.

Build positive relationships with potential franchisees through timely communication and consistent follow-ups.

Handle enquiries professionally and ensure a positive customer experience.

Identify and transfer qualified franchise leads to the Franchise Business Development team for further consultation and negotiation.

Ensure all relevant prospect information is properly documented before handover.

Coordinate closely with the Business Development team to facilitate smooth lead transitions.

Gather feedback on lead quality to support improvements in digital marketing campaigns and lead qualification processes.

Maintain accurate and updated lead information in CRM systems or tracking databases.

Monitor lead status, follow-up activities and qualification progress.

Prepare regular reports on lead enquiries, qualified leads and handover performance.

Identify opportunities to improve lead response times, engagement rates and qualification efficiency.

Job Requirements

Diploma or Bachelor's Degree in Marketing, Business Administration, Communications or a related discipline.

At least 1 year of working experience in customer service, telesales, lead management, sales support or related fields. Fresh graduates are encouraged to apply.

Good communication and interpersonal skills with a customer-oriented mindset.

Comfortable engaging with potential customers through phone calls, WhatsApp and online communication platforms.

Good command of English and Bahasa Malaysia. Mandarin proficiency is an added advantage.

Strong follow-up skills with the ability to identify customer needs and assess potential business opportunities.

Self-motivated, organised and detail-oriented, with the ability to manage multiple enquiries efficiently.

Basic proficiency in Microsoft Excel, Google Sheets or CRM systems.

Prior experience in the F&B, franchising or business development industry will be an added advantage.

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Your application will include the following questions:

• What's your expected monthly basic salary?
• How many years' experience do you have as a Digital Marketing Executive?
• Which of the following types of qualifications do you have?
• Do you have lead generation experience?
• Do you have customer service experience?
• Do you have Sales Performance Analysis experience?
• How many years of Data Analysis experience do you have?
• Which of the following languages are you fluent in?

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What can I earn as a Digital Marketing Executive