Senior Performance Analyst

HABIB Group; Hulu Kelang; On-site; MYR 120,000 - 180,000; Full time

Job summary

HABIB Group in Malaysia is seeking a data-driven Senior Performance Analyst to optimize paid media campaigns and maximise ROI across digital channels. You will drive campaign execution, deliver actionable insights, and collaborate with marketing and creative teams to align messaging with performance goals.

The role requires strong analytical skills, hands-on experience with Google Ads, Meta Ads Manager, TikTok Ads, and data visualization tools.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Data Science, or related field.
• 3–5 years of experience in performance marketing, paid media, or a similar role.
• Hands-on experience managing campaigns on Google Ads, Meta Ads Manager, TikTok Ads, or equivalent platforms.
• Strong analytical mindset with the ability to interpret data, identify trends, and provide actionable recommendations.
• Proficient in Google Analytics, Looker Studio, Microsoft Power BI, Microsoft Excel, or other reporting and data visualization tools.
• Solid understanding of digital marketing metrics including CPA, CPC, CTR, ROAS, and ROI.
• Excellent communication and stakeholder management skills.
• Experience in e-commerce, retail, consumer brands, or agency environments is a plus.

Responsibilities

• Execute, monitor, and optimize paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and other digital channels.
• Analyze campaign performance and translate data into actionable insights to improve ROAS, conversion rates, and overall marketing effectiveness.
• Develop audience targeting and segmentation strategies to maximize reach, engagement, and customer acquisition.
• Partner with Marketing and Creative teams to align campaign messaging, creative assets, and performance objectives.
• Track, monitor, and report on KPIs, identifying opportunities for continuous optimization and growth.
• Prepare performance reports and present insights, trends, and recommendations to stakeholders.
• Support A/B testing initiatives across audiences, creative assets, bidding strategies, and landing pages to improve campaign outcomes.
• Monitor campaign budgets and ensure effective allocation to maximize performance and efficiency.
• Stay updated on platform developments, digital trends, and industry best practices to maintain a competitive advantage.
• Collaborate with cross-functional teams to ensure seamless campaign execution and alignment with business objectives.

Skills

Analytical mindset

Campaign management

Stakeholder communication

Data storytelling

Education

Bachelor's degree in Marketing/Analytics

Tools

Google Analytics

Looker Studio

Power BI

Microsoft Excel

Job description

Job Summary

We are looking for a data-driven Senior Performance Analyst to drive growth and maximise marketing return on investment (ROI) across digital channels. This role is responsible for campaign execution, performance optimization, audience targeting, and delivering actionable insights that accelerate customer acquisition, conversion, and revenue growth.

Job Responsibilities

• Execute, monitor, and optimize paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok Ads, and other digital channels.
• Analyze campaign performance and translate data into actionable insights to improve return on ad spend (ROAS), conversion rates, and overall marketing effectiveness.
• Develop audience targeting and segmentation strategies to maximize reach, engagement, and customer acquisition.
• Partner with Marketing and Creative teams to align campaign messaging, creative assets, and performance objectives.
• Track, monitor, and report on key performance indicators (KPIs), identifying opportunities for continuous optimization and growth.
• Prepare performance reports and present insights, trends, and recommendations to stakeholders.
• Support A/B testing initiatives across audiences, creative assets, bidding strategies, and landing pages to improve campaign outcomes.
• Monitor campaign budgets and ensure effective allocation to maximize performance and efficiency.
• Stay updated on platform developments, digital trends, and industry best practices to maintain a competitive advantage.
• Collaborate with cross-functional teams to ensure seamless campaign execution and alignment with business objectives.

Job Requirements

• Bachelor's Degree in Marketing, Business, Analytics, Data Science, or a related field.
• Preferably at least 3-5 years of experience in performance marketing, paid media, digital advertising, or a similar role.
• Hands‑on experience managing campaigns on Google Ads, Meta Ads Manager, TikTok Ads, or equivalent advertising platforms.
• Strong analytical mindset with the ability to interpret data, identify trends, and provide actionable recommendations.
• Proficient in Google Analytics, Looker Studio, Microsoft Power BI, Microsoft Excel, or other reporting and data visualization tools.
• Solid understanding of digital marketing metrics, including Cost Per Acquisition (CPA), Cost Per Click (CPC), Click‑Through Rate (CTR), Return on Ad Spend (ROAS), and Return on Investment (ROI).
• Familiarity with attribution models, conversion funnel analysis, and performance optimization methodologies.
• Strong attention to detail, problem‑solving skills, and the ability to manage multiple priorities in a fast‑paced environment.
• Excellent communication and stakeholder management skills.
• Experience in e‑commerce, retail, consumer brands, or agency environments will be an added advantage.
• Relevant certifications in digital marketing, advertising platforms, or analytics tools are a plus.

If you have an analytical mindset, a keen eye for detail, and a passion for solving complex challenges through data, this could be the perfect opportunity for you.