Marketing Data Analyst (Mandarin Speaker)

Ren Recruiting; Penang; On-site; MYR 60,000 - 100,000; Full time

Job summary

Ren Recruiting seeks a Marketing Data Analyst to support data-driven marketing decisions across campaigns and markets. You will analyze performance, player behaviour, and business metrics, delivering actionable insights to improve growth.

You will build dashboards, monitor KPIs, and collaborate with Marketing, CRM, Product, Operations, and Finance to optimize campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, Mathematics, Computer Science, or related fields.
• Minimum 2 years of experience in Marketing Analytics, BI, or Data Analysis.
• Knowledge of SQL is required.
• Experience with Power BI, Tableau, or Looker Studio is an advantage.
• Strong analytical thinking and problem-solving skills.
• Excellent communication and presentation skills.
• Experience in iGaming, FinTech, E-commerce, or Digital Marketing is an added advantage.

Responsibilities

• Marketing Performance Analysis across products and markets.
• Track and monitor campaign KPIs: acquisition, engagement, retention, turnover, conversion, ROI.
• Prepare daily, weekly, monthly marketing reports; build dashboards.
• Monitor key metrics and provide timely insights to stakeholders.
• Analyse player behaviour, betting trends, customer segments.
• Support campaign reviews and post-campaign analysis.
• Collaborate with Marketing, CRM, Product, Operations, and Finance teams.

Skills

Analytical thinking

Communication skills

Problem solving

Education

Bachelor's degree in Marketing, Analytics, Statistics, CS

Tools

Power BI

Tableau

Looker Studio

SQL

Job description

We are looking for a detail-oriented and analytical Marketing Data Analyst to support

data-driven marketing decisions. You will be responsible for analysing campaign

performance, player behaviour, and business metrics, while providing actionable

insights to improve marketing effectiveness and business growth.

Key Responsibilities

Marketing Performance Analysis

• Analyse marketing campaign performance across multiple products and markets.
• Track and monitor campaign KPIs, including player acquisition, engagement, retention, turnover, conversion rate, and ROI.
• Compare campaign performance against historical data and identify trends.

Business Intelligence & Reporting

• Prepare daily, weekly, and monthly marketing reports.
• Build dashboards to visualize business performance and campaign results.
• Monitor key business metrics and provide timely insights to stakeholders.

Data Analysis

• Analyse player behaviour, betting trends, and customer segments.
• Support campaign performance reviews and post-campaign analysis.
• Identify business opportunities and recommend optimization strategies.

Cross-functional Collaboration

• Work closely with Marketing, CRM, Product, Operations, and Finance teams.
• Support campaign planning with data-driven recommendations.

Requirements

• Bachelor's Degree in Marketing, Business Analytics, Statistics, Mathematics, Computer Science, or related fields.
• Minimum 2 years and above of experience in Marketing Analytics, Business Intelligence, or Data Analysis.
• Knowledge of SQL is required.
• Experience with Power BI, Tableau, or Looker Studio is an advantage.
• Strong analytical thinking and problem-solving skills.
• Excellent communication and presentation skills.
• Experience in iGaming, FinTech, E-commerce, or Digital Marketing is an added advantage.

Preferred Skills

• SQL
• Google Analytics (GA4)
• Marketing KPI Analysis
• Dashboard DevelopmentKey Performance Indicators (KPIs)
• Successful and timely campaign launches
• Campaign engagement and participation
• Campaign ROI and performance improvement
• Process optimization and operational efficiency